At a Glance
- Tasks: Manage multi-channel CRM campaigns and create engaging customer communications.
- Company: Join a leading health and beauty retailer with a vibrant culture.
- Benefits: Enjoy 33 days holiday, discounts, hybrid work, and a supportive environment.
- Other info: Access unrivalled learning opportunities and grow within a global company.
- Why this job: Be part of a team that brightens customers' days and embraces innovation.
- Qualifications: 2+ years CRM experience, Adobe Campaign skills, and a passion for customer engagement.
The predicted salary is between 30000 - 40000 £ per year.
Location: East Croydon, hybrid working (2 days from home, 3 days in office near East Croydon Station). Hours: 37.5 – 9:00 a.m. to 5:30 p.m. Salary: Competitive.
Key Responsibilities
- Manage the end‑to‑end delivery of multi‑channel CRM campaigns using Adobe Campaign to design and build emails, push notifications and SMS.
- Produce and deliver day‑to‑day communications including initial briefs, targeting, data selection, programming campaigns, and reporting results back to the team.
- Develop and analyse test‑and‑learn strategies to optimise communications.
- Support CRM managers to become more effective, focusing on customer content optimisation and highly targeted data for activating campaigns.
- Schedule and deploy campaigns and member programmes across members and non‑members.
- See every interaction with the customer as an opportunity to brighten their day.
- Discover new ways of working that put a smile on customers and team members’ faces.
- Use positive language and behaviours with customers and team members to be ‘The Best You’.
- Act as the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer‑first culture.
- Actively develop the ability to use AI effectively and think critically about outputs.
- Balance AI efficiency with human coaching, empathy and team cohesion to strengthen the human touch.
What you’ll need to succeed
- Ideally 2+ years of relevant CRM experience.
- Significant experience of using Adobe Campaign.
- Familiarity with SQL, HTML and JavaScript.
- Ability to organise, analyse and evaluate campaign metrics and translate them into useful insight.
- Commitment to join in, have fun and celebrate everyone’s hard work.
- Build great working relationships based on trust, respect, and consideration of others’ needs.
- Regularly seek feedback and use it to improve and grow.
- Break down problems into smaller, manageable steps for easier resolution.
Benefits
- 33 days holiday, rising to 38 days with length of service (inclusive of bank holidays).
- Two staff discount codes for yourself and a family member or friend.
- 30% discount on Superdrug Own Brand Products both in store and online.
- Hybrid working pattern available: 2 days from home and 3 days in the office.
- Company pension matching and bonus.
- Access to Stream – a money‑management app that gives you a percentage of your pay as you earn it.
- Part of the A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets.
- Unrivalled learning and development programmes.
- Enhanced maternity, shared parental, adoption leave, company sick pay and pregnancy loss support.
- Opportunity to be part of something special.
CRM Campaign Specialist — Hybrid, Multi‑Channel & AI‑Driven in London employer: Superdrug
As a CRM Campaign Specialist at our East Croydon location, you will thrive in a vibrant work culture that prioritises employee well-being and development. With competitive benefits including 33 days of holiday, hybrid working options, and access to unrivalled learning programmes, we foster an environment where your contributions are celebrated and your growth is supported. Join us to be part of a dynamic team that values creativity, collaboration, and a customer-first approach, all while enjoying the perks of being part of the world's largest health and beauty retailer.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Specialist — Hybrid, Multi‑Channel & AI‑Driven in London
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media and website to see how they interact with customers and what values they promote. This will help you tailor your responses and show that you're a great fit for their team.
✨Tip Number 2
Practice your pitch! Be ready to explain how your experience with Adobe Campaign and CRM strategies can directly benefit their campaigns. We want you to highlight your skills in a way that makes them see you as the perfect candidate.
✨Tip Number 3
Don’t forget to ask questions during your interview! Show your interest in their multi-channel approach and how they use AI in their campaigns. This not only demonstrates your enthusiasm but also helps you gauge if this is the right place for you.
✨Tip Number 4
Follow up after your interview with a thank-you note. Mention something specific from your conversation to remind them of your chat. It’s a simple way to stand out and show that you’re genuinely interested in the role.
We think you need these skills to ace CRM Campaign Specialist — Hybrid, Multi‑Channel & AI‑Driven in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Campaign Specialist role. Highlight your experience with Adobe Campaign and any relevant skills like SQL, HTML, and JavaScript. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how you can bring a smile to our customers' faces. Don’t forget to mention your commitment to teamwork and fun – we love that here at StudySmarter!
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements and metrics. Did you optimise a campaign that led to increased engagement? Share those numbers! We’re all about data-driven insights, so let’s see what you’ve accomplished.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Superdrug
✨Know Your Tools
Make sure you’re familiar with Adobe Campaign, SQL, HTML, and JavaScript. Brush up on how these tools can enhance your CRM campaigns. Being able to discuss specific examples of how you've used them in past roles will show you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've organised, analysed, and evaluated campaign metrics in previous positions. Bring examples of how you translated data into actionable insights. This will demonstrate your ability to optimise communications effectively.
✨Emphasise Teamwork and Culture Fit
This role is all about collaboration and creating a positive environment. Be ready to share experiences where you’ve built great working relationships and contributed to a fun, supportive team culture. Highlight your commitment to celebrating others' successes!
✨Balance AI with Human Touch
Discuss your understanding of AI in CRM and how it can be balanced with empathy and human interaction. Share any experiences where you’ve successfully integrated technology while maintaining a personal touch in customer communications.
