Senior Online Business Marketing Manager SEO & Geo in Croydon

Join Superdrug Head Office - Make a Real Difference Every Day!

Location: Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

Salary: Competitive

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities. We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice.

Here’s The Exciting Bit… A Day Includes:

• Leading the SEO strategy for our online business, creating plans with technical teams, .com trading team, buying teams, own brand teams and suppliers.
• Ensuring we have guidelines and roadmaps for improvements reporting to senior management on progress and highlighting any blockers.
• Own keyword research, metadata, internal linking frameworks, and measurement.
• Track Boots, Amazon, LookFantastic, Sephora, etc.; identify gaps and new keyword/category opportunities.
• Monitor algorithm updates and SERP changes; recommend mitigations.
• Align SEO data with onsite search; influence taxonomy to reflect how customers search.
• Own dashboards, weekly KPIs, monthly performance readouts; communicate actions to Trading, Marketing, UX, SLT.
• Act as internal expert; train teams on SEO best practice; represent SEO in planning and design reviews.
• Creates a culture where the customer is always considered first.
• Monitor data to deliver new and innovative ways of working to improve service.
• Builds and delivers a strategy that listens and exceeds our customers' expectations.
• Empowers their team to make decisions that delight the customer.
• Continuously adapts the strategy to meet ever changing customer demands.
• Report on our performance on traditional Search Engines and AI recommendation tools to the business and make actionable plans to optimise.
• Plan, develop and implement a content calendar for Superdrug’s blog by working with the Insights and Digital Marketing team to identify emerging trends and create.
• Keep up to date with external developments and opportunities across SEM A.
• Share knowledge internally to support development of Digital Marketing strategy, and stay one step ahead of competition.
• Uses commercial awareness to identify opportunities and threats in the market place, through research and analysis.
• Considering the impact of Online and Offline.
• Lead and transform the Marketing team to have the customers-first mindset for our O+O platform to build customer loyalty.
• Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our O+O platform.

Key Responsibilities:

• 5+ years SEO in retail/ecommerce; strong technical SEO and content optimisation.
• Proven delivery with cross‑functional teams (Engineering, Product, UX).
• Ideally experience working a fast paced retail head office.
• Tooling: GSC, GA/Looker, Screaming Frog, SEMrush/Similarweb, schema validators.
• Clear communicator; data‑driven; able to influence and educate stakeholders.
• Strong IT skills – MS Office, Excel.
• Knowledge of Hybris ideal but not essential & Google Analytics.
• A Hands‑on, get stuck in, approach.
• Excellent time management and an ability to prioritise workload.
• Ability to problem‑solve.
• Authentically builds a wide network of trusted working relationships and experts to support the delivery of business plans and processes.
• Actively seeks opportunities for collaboration working to support the delivery of business plans and processes.
• Inspires and empowers our teams to work together cross functionally to encourage collaboration and to give opportunities for others to grow, create diverse teams, ideas to be shared and learnings to be implemented.
• Able to challenge and influence senior stakeholders and groups outside of own department on complex topics, with little guidance.
• Confidently manages complex or sensitive conversations ensuring wellbeing is considered.
• Being able to challenge at all levels and empowering the team to do so too.
• Makes data driven decisions, involves relevant stakeholders to drive change and improvements with little guidance.
• Assesses a situation’s complexity and chooses appropriate actions to simplify and add clarity for others.
• Using technology in order to reduce complexity.
• Pulls on data and previous experience to shape decisions and help create competitive strategies.
• Blends information from different data sources and converts it into insights that drive decisions and future plans.
• Effectively influences and challenges others to take risks backed up by sound analysis.
• Empowers the team to take ownership and responsibility for finding solutions.
• Specifically, solutions for driving simplicity using technology.
• Helping your team understand when to use AI, when to rely on human judgment, and how to combine both.
• Encouraging and creating an environment to rethink how work gets done - Actively shifting work from repetitive tasks to higher-value activities as AI takes on routine work.
• Building your team’s AI confidence: Actively developing your team’s ability to use AI effectively and think critically about outputs.
• Focus on outcomes, not just business: Evaluating your team on quality and impact of work, not time spent or volume produced.
• Making it safe to experiment and learn: Fostering an environment where your team can experiment with AI, share failures, and raise concerns without fear.
• Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion.

Here’s What’s In It For You:

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
• 2 staff discount codes for yourself and a family member or friend.
• 30% discount on Superdrug Own Brand Products both in store and online.
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
• Company pension matching and bonus.
• We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it.
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes.
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support.

Come and be part of something special!