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- Tasks: Drive Superdrug's brand identity and create impactful marketing campaigns.
- Company: Join a leading retail brand passionate about beauty and health.
- Benefits: Gain hands-on experience, develop your skills, and work in a dynamic environment.
- Why this job: Be part of a creative team shaping the future of Own Brand products.
- Qualifications: Passion for retail, social media savvy, and some marketing experience preferred.
- Other info: Fast-paced role with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Role Purpose: Drive the development of Superdrug's own brand identity and excel credibility, establishing our Own Brand offerings as trusted and desirable choices in the market. You are the marketer for the Own Brand Core business, covering Personal & Healthcare categories. You will be working with the Own Brand Marketing Manager to establish the core values of Own Brand as the Campaign lead and defining Own Brand personal care & healthcare as the category owner, building brand guidelines, crafting offline and online marketing support for Own Brand NPD & long-standing ranges and producing marketing assets to attract an expanding customer base to the Own Brand business year on year.
A typical day in this role includes:
- Together with the Marketing Manager, you will lead marketing projects within the business, from supporting seasonal or brand campaigns, working with the online community – online media and influencers alike, to the trial of new social media platforms to build brand awareness and incite trial for top OB Core brands.
- Working with internal teams and external agencies (such as Creative, Media, PR, Social, Digital and Activation Agencies) to develop the marketing support and calendar for Own Brand Campaigns across your categories.
- You will be responsible for creating strong and impactful social media content, to raise awareness of specific products, and own the caption and creation ahead of handing over to the social team for monthly slots.
- You will also be responsible for offline and online support for personal care & healthcare on an evently basis. This could range from corporate social media assets, radio adverts, CRM, The Edit magazine to POS.
- Working with the Own Brand team you will define the brand values, create guidelines and make sure the brand comes to life in each touchpoint that is consumer facing.
- Together with your Marketing Manager, you will develop and implement annual organic and paid Marketing support for your NPDs.
- Working with your Manager, you will ensure that the budget is tracked and managed in line with spend and while delivering the best ROI and following internal processes.
- Working with the insight team, store colleagues and others you will be the closest to the customer, understanding the customer profiles of own brand business and looking for opportunities to reach customers who fit this profile and don’t currently shop with us.
This job is a good fit for you if:
- You have a passion for retail & beauty brands!
- You know you add value through a can-do attitude and an innovative approach.
- You understand, love and enjoy the ever-evolving world of social media.
- You enjoy creative work and creating content.
- You are good at building relationships; you proactively engage and assert yourself in various capacities.
- You have developed the ability to multi-task and adapt in a fast-paced and ever-changing environment.
- You are motivated to seek out new opportunities and confident in the process to bring these to life.
- You get satisfaction through seeing your work come to life both in store and online.
- You have great attention to detail.
What you’ll need:
- You should be a Superdrug customer. A love for the brand is essential.
- Experience working in a fast-paced environment is a must.
- You need to have some experience developing marketing materials and bringing these to life.
- Previous experience working in product marketing or brand management is a bonus but not required.
- A degree in marketing would be beneficial but not essential.
- You will have a good understanding of social media channels and a keen interest in social media marketing for business and in particular retail.
- You will have working knowledge of Microsoft Word, Excel and PowerPoint.
- Photoshop or other photo editing software experience would be beneficial.
Assistant Marketing Manager in Croydon employer: Superdrug
Contact Detail:
Superdrug Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager in Croydon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past marketing projects or campaigns. This will not only demonstrate your skills but also give you a chance to discuss how you can contribute to Superdrug's brand identity.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest developments in retail and beauty brands, especially on social media. Being knowledgeable about current trends will help you stand out during interviews and show your passion for the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Superdrug team and contributing to our Own Brand success.
We think you need these skills to ace Assistant Marketing Manager in Croydon
Some tips for your application 🫡
Show Your Passion: Let your love for retail and beauty brands shine through in your application. We want to see how you connect with our brand values and why you're excited about the role!
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially any work with social media or content creation. We’re looking for those standout moments that show us you can thrive in a fast-paced environment.
Craft a Compelling Cover Letter: Use your cover letter to tell us your story! Explain how your skills and experiences align with the role and what unique perspective you bring to the table. We love a good narrative!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Superdrug
✨Know Your Brand
Before the interview, dive deep into Superdrug's Own Brand identity. Understand their core values and how they position themselves in the market. This will help you articulate how your passion for retail and beauty aligns with their mission.
✨Showcase Your Creativity
Prepare examples of past marketing projects where you've created impactful content. Whether it's social media campaigns or offline marketing materials, be ready to discuss your creative process and how it drove results.
✨Demonstrate Your Adaptability
Given the fast-paced nature of the role, think of instances where you've successfully managed multiple tasks or adapted to changes. Share specific stories that highlight your ability to thrive in dynamic environments.
✨Engage with Social Media Trends
Stay updated on the latest social media trends and platforms. Be prepared to discuss how you would leverage these for Superdrug's Own Brand. Showing your enthusiasm for innovative marketing strategies can set you apart.
