At a Glance
- Tasks: Support and create engaging CRM campaigns for 9 million Superdrug members.
- Company: Join Superdrug, a leading health and beauty retailer with a vibrant team culture.
- Benefits: Enjoy 33-38 days holiday, staff discounts, hybrid working, and a company pension.
- Other info: Work in a stylish office near East Croydon Station with opportunities for personal growth.
- Why this job: Be part of a creative team driving customer engagement and loyalty in a fun environment.
- Qualifications: 2-4 years in a CRM role, creativity, attention to detail, and strong campaign management skills required.
The predicted salary is between 36000 - 60000 £ per year.
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Job Purpose
In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.
Key Responsibilities
· You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
· Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.
· Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.
· Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
· Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.
· Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
· Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.
· Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
· Ensure all campaigns are performing against key performance and engagement metrics.
Person Specification
· 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
· Must be commercially driven, customer-centric with solid understanding of customer lifecycles
· Attention to detail
· A creative mindset is a must
· Social, can-do attitude
· A natural flare for copywriting
· Proven track record in end to end campaign management and analysis is essential
· Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures
Here\'s what\'s in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
- We are part of A.S. Watson Group, the world\'s largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes
- Enhanced maternity/shared parental/adoptionleave, company sick pay and pregnancy loss and support
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
For information on how we manage and store your data please go to https://www.superdrug.jobs/privacy-policy/
#J-18808-LjbffrAssistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract employer: Superdrug Stores
Superdrug is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located conveniently near East Croydon station, our modern office environment supports hybrid working, allowing for a balanced work-life dynamic. With generous benefits including up to 38 days of holiday, staff discounts, and robust learning and development opportunities, we empower our employees to grow and succeed while delivering outstanding health and beauty experiences to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Superdrug Stores and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Superdrug Stores are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Superdrug Stores on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Superdrug Stores. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Superdrug Stores. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Superdrug Stores:Show us that you’ve done your homework! In your application, briefly mention what you admire about Superdrug Stores’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Superdrug Stores
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Superdrug Stores will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Superdrug Stores, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
