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- Tasks: Support and create engaging CRM campaigns for 9 million Superdrug members.
- Company: Join Superdrug, a leading health and beauty retailer with a vibrant team culture.
- Benefits: Enjoy 33-38 days holiday, staff discounts, hybrid working, and a company pension.
- Why this job: Be part of a creative team driving customer engagement and loyalty in a fun environment.
- Qualifications: 2-4 years in a CRM role, creativity, attention to detail, and strong campaign management skills required.
- Other info: Work in a stylish office near East Croydon Station with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Job Purpose
In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.
Key Responsibilities
· You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
· Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.
· Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.
· Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
· Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.
· Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
· Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.
· Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
· Ensure all campaigns are performing against key performance and engagement metrics.
Person Specification
· 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
· Must be commercially driven, customer-centric with solid understanding of customer lifecycles
· Attention to detail
· A creative mindset is a must
· Social, can-do attitude
· A natural flare for copywriting
· Proven track record in end to end campaign management and analysis is essential
· Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures
Here\’s what\’s in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- We offer Wagestream – a money management app that gives you access to a percentage of your pay as you earn it
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
- We are part of A.S. Watson Group, the world\’s largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes
- Enhanced maternity/shared parental/adoptionleave, company sick pay and pregnancy loss and support
Come and be part of something special.
Hours : 37.5 | 9.00am – 5.30pm – Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
For information on how we manage and store your data please go to
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Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract employer: Superdrug Stores
Contact Detail:
Superdrug Stores Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract
✨Tip Number 1
Familiarise yourself with Superdrug's brand values and customer engagement strategies. Understanding their approach to health and beauty will help you align your ideas with their vision during interviews.
✨Tip Number 2
Showcase your creativity by preparing examples of past CRM campaigns you've worked on. Be ready to discuss how you used data-driven insights to enhance customer engagement and drive sales.
✨Tip Number 3
Network with current or former employees of Superdrug on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 4
Stay updated on the latest trends in CRM and retail marketing, especially within the health and beauty sector. Being able to discuss current trends and how they could apply to Superdrug will demonstrate your passion and industry knowledge.
We think you need these skills to ace Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, especially within retail or health and beauty. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for beauty and health, as well as your understanding of customer lifecycles. Mention specific examples of past campaigns you've managed and their outcomes.
Showcase Your Creativity: Since the role requires a creative mindset, consider including a portfolio or examples of previous campaigns you've worked on. Highlight how you used data-driven insights to enhance customer engagement.
Highlight Your Teamwork Skills: Emphasise your ability to work with various stakeholders, as collaboration is key in this role. Provide examples of how you've successfully partnered with teams to deliver multi-channel campaigns.
How to prepare for a job interview at Superdrug Stores
✨Show Your Passion for Beauty and Health
Make sure to express your enthusiasm for the beauty and health industry during the interview. Share any personal experiences or insights that demonstrate your genuine interest in the field, as this aligns with Superdrug's core values.
✨Highlight Your Creative Campaign Experience
Prepare examples of past CRM campaigns you've managed, focusing on your creative contributions. Discuss how you identified trends and implemented innovative strategies that drove engagement and sales, showcasing your ability to think outside the box.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data and insights to inform your CRM strategies. Provide specific examples of how you've analysed campaign performance and made adjustments based on key metrics to improve results.
✨Emphasise Team Collaboration Skills
Since the role involves working closely with various stakeholders, highlight your experience in cross-functional collaboration. Share instances where you've successfully partnered with teams like marketing, eCommerce, or design to bring campaigns to life.
