At a Glance
- Tasks: Support and co-create CRM campaigns for 9 million Superdrug members.
- Company: Join Superdrug, a vibrant health and beauty retailer with a fun culture.
- Benefits: Enjoy 33 days holiday, staff discounts, and hybrid working options.
- Other info: Be part of a global team with excellent learning and development opportunities.
- Why this job: Make a real impact in a creative role that drives customer engagement.
- Qualifications: 2-4 years in CRM, creativity, and a customer-centric mindset required.
The predicted salary is between 30000 - 40000 £ per year.
Join Superdrug Head Office - Make a Real Difference Every Day!
Location: East Croydon
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
Salary: Competitive
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend-setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities. We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
A Day Includes:
In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs. Sees every interaction with the customer as an opportunity to delight them and comfortable using different platforms to communicate with them. Understands customer needs and empowers others to remove any barriers to deliver great service. Uses positive language and behaviours in all interactions with customers and colleagues, building trust and rapport. Always prioritises actions which delight the customer/colleague. Suggests and supports new ideas and ways of working which are designed to improve service.
Key Responsibilities:
- You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
- Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.
- Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.
- Work with key stakeholders to build strong, automated, lifecycle and cross‑channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
- Lead on creating and delivering highly personalised and sophisticated, industry‑leading multi‑channel campaigns.
- Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
- Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.
- Take a data‑driven approach to CRM, using insight to influence and enhance storytelling and retention.
- Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
- Ensure all campaigns are performing against key performance and engagement metrics.
- Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer‑first culture to build customer love in every touchpoint of our O+O platform.
- Confidently communicates, challenges and gives feedback to others.
- Encourages teamwork & collaboration between their own team and others.
- Recognises the strengths & contribution of various teams, builds on networks to understand priorities of others and how to add value.
- Seeks feedback and listens to it, takes responsibility to find positive outcomes and solutions.
- Generating ideas and feeling that they can be shared both within their immediate team and also outside of the team.
Person Specification:
- 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential).
- Must be commercially driven, customer‑centric with solid understanding of customer lifecycles.
- Attention to detail.
- A creative mindset is a must.
- Social, can‑do attitude.
- A natural flare for copywriting.
- Proven track record in end to end campaign management and analysis is essential.
- Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures.
- Is confident using data to make tactical decisions.
- Is knowledgeable about your specialism and has an awareness of their wider market and to support with the current trends in their business area.
- Actively looks for new ways of working through AI that would benefit the business and move things forward.
- Actively developing your ability to use AI effectively and think critically about outputs.
- Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion.
Benefits:
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
- 2 staff discount codes for yourself and a family member or friend.
- 30% discount on Superdrug Own Brand Products both in store and online.
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
- Company pension matching and bonus.
- We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it.
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes.
- Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support.
Come and be part of something special!
Assistant CRM Manager in Croydon employer: Superdrug Stores plc
Superdrug is an exceptional employer that fosters a vibrant and collaborative work culture in its modern East Croydon office, where creativity and customer-centricity thrive. With generous benefits including up to 38 days of holiday, hybrid working options, and extensive learning and development programmes, employees are empowered to grow and make a real difference in the health and beauty sector. Join a passionate team dedicated to delivering outstanding service and innovative campaigns that resonate with millions of customers.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant CRM Manager in Croydon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Superdrug Stores plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Superdrug Stores plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Superdrug Stores plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Superdrug Stores plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant CRM Manager in Croydon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Superdrug Stores plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Superdrug Stores plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Superdrug Stores plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Superdrug Stores plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Superdrug Stores plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Superdrug Stores plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
