At a Glance
- Tasks: Build and run outbound sequences using AI tools to connect with Shopify Plus brands.
- Company: Join Superco, an award-winning agency for Shopify Plus brands in London.
- Benefits: Competitive salary, uncapped commission, flexible working, and budget for tools.
- Other info: Direct access to founders and a clear path to a closing role.
- Why this job: Own the outbound function and make a real impact from day one.
- Qualifications: Experience in B2B outbound, familiarity with ecommerce, and strong writing skills.
The predicted salary is between 30000 - 40000 € per year.
About Superco
We're the Customer Experience Specialists for Shopify Plus brands. Founded in 2020, Superco is an award-winning agency of 25 ecommerce experts based in London. We're a Shopify Platinum Partner and we work exclusively on Shopify. We help ambitious merchants define, design, build, and grow on Shopify Plus. Our clients are health, beauty, apparel, and fashion brands. Most are scaling fast or migrating off legacy platforms like Magento.
The Role
We're growing and we need someone to build pipeline. As our first technical SDR, you'll own outbound from top to bottom: identifying the right brands, finding the right contacts, and getting meetings booked. This is a technical role. You'll use AI tooling and automation to research prospects, personalise outreach at scale, and keep our CRM sharp. If you're still doing lead gen manually, this probably isn't the right fit. You'll work directly with the founders Tom Mucklow-Norell & Tom Carew, as well as our Client Growth Manager. You'll have real ownership from day one.
What You'll Do
- Build and run outbound sequences across email, LinkedIn, and phone, using AI tools to personalise at scale
- Oversee and optimise our physical outbound workflows
- Use tools like Clay, Apollo, or similar to build targeted prospect lists of Shopify Plus brands and Magento merchants
- Identify merchants showing migration intent: legacy platform signals, job postings, funding rounds, replatforming content
- Enrich and qualify leads before they hit the founders' calendars
- Own Attio: keep the CRM clean, sequences up to date, and pipeline accurately reflecting reality
- Use AI to research prospects deeply before outreach, including tech stack, recent news, and ecommerce maturity
- Test and iterate on messaging. Track what converts and improve it.
- Feed market intelligence back to the team: what objections you're hearing, which verticals are moving, what competitors are saying
The Stack
We use Attio as our CRM. You'll be expected to know it well or get up to speed fast. Beyond that, we want someone who knows how to build a modern outbound stack and isn't precious about which tools are in it.
CRM: Attio
Prospecting and enrichment: Clay, Apollo, or equivalent
AI writing and research: Claude, or similar
Outreach sequencing: Instantly, Smartlead, Lemlist, or equivalent
Signals and intent data: LinkedIn Sales Navigator, Bombora, or similar
Who You Are
- You treat lead gen as a system, not a task. You build, test, and improve.
- You are comfortable with AI tools and use them to do more, not just faster
- You write well. Clear, direct, no waffle. You know how to sound human even in automated outreach.
- You are data-driven. You track your numbers and know what they mean.
- You are curious about ecommerce: who the big players are, what platforms brands run on, what makes a Shopify Plus merchant worth talking to
- You are self-directed. You do not need to be managed to pick up the phone.
- B2B outbound experience is preferred, ideally in agency, SaaS, or professional services
Nice to Have
- Experience targeting ecommerce or DTC brands
- Familiarity with Shopify's ecosystem: apps, partners, Plus features
- Experience building Clay waterfalls or AI-enriched prospecting workflows
- Some knowledge of web tech: what a headless build is, what a Shopify theme is, why migrations are complex
What We Offer
- Competitive base salary plus uncapped commission
- Direct access to the founders from day one
- Real ownership of the outbound function. You build it your way.
- Budget for tools. If it makes the machine work better, we'll back it.
- A clear path to a closing role
- London office with flexible working
Technical Sales Development Representative in London employer: Superco - Shopify Platinum Partner
Superco is an exceptional employer for those looking to thrive in the dynamic world of ecommerce. With a strong focus on employee ownership and direct access to founders, you will have the opportunity to shape the outbound sales function while utilising cutting-edge AI tools. Our vibrant London office fosters a collaborative work culture, offering competitive salaries, uncapped commissions, and a clear path for career advancement in a rapidly growing agency.
Contact Detail:
Superco - Shopify Platinum Partner Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Technical Sales Development Representative in London
✨Tip Number 1
Get to know the company inside out before your interview. Research Superco's clients, their challenges, and how you can help them grow on Shopify Plus. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 2
Practice your pitch! You’ll need to communicate clearly and directly, so rehearse how you’d introduce yourself and explain why you’re the perfect fit for the Technical SDR role. Keep it concise and engaging.
✨Tip Number 3
Leverage your network! Reach out to connections in the ecommerce space or those who have worked with Shopify Plus brands. They might provide insights or even refer you directly to the team at Superco.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the Superco team.
We think you need these skills to ace Technical Sales Development Representative in London
Some tips for your application 🫡
Be Yourself:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and the company.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience and skills. Mention specific tools or techniques you've used that align with what we’re looking for in a Technical SDR.
Keep It Clear and Concise:We appreciate clear communication, so keep your writing direct and to the point. Avoid unnecessary jargon and waffle; just get to the heart of what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Superco - Shopify Platinum Partner
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like Attio, Clay, and Apollo. Be ready to discuss how you've used similar tools in the past or how you plan to get up to speed quickly.
✨Showcase Your Curiosity
Demonstrate your interest in ecommerce and the Shopify ecosystem. Research recent trends, key players, and what makes a Shopify Plus merchant stand out. This will show that you're not just looking for any job, but that you're genuinely interested in this role.
✨Prepare for Technical Questions
Since this is a technical role, be prepared to answer questions about lead generation systems and how you would use AI tools to enhance your outreach. Think of specific examples where you've built or optimised workflows in previous roles.
✨Practice Clear Communication
The job requires clear and direct writing, so practice articulating your thoughts concisely. You might even want to prepare a few email templates or outreach messages to showcase your writing style during the interview.
