At a Glance
- Tasks: Lead the design of online stores for DTC brands, from concept to production-ready UI.
- Company: Superco, an award-winning independent agency with a creative and collaborative team.
- Benefits: Competitive salary, pension, holiday allowance, and a training budget.
- Other info: Work three days a week in London, with two remote days.
- Why this job: Make a real impact on DTC brands while working in a dynamic London studio.
- Qualifications: Strong UI design skills and experience with DTC or premium brands required.
The predicted salary is between 45000 - 55000 £ per year.
Superco is an independent agency of 25 people. We design and build digital experiences for direct-to-consumer (DTC) brands across consumer and lifestyle sectors. Our work has won industry awards and earned recognition in the field.
The Role
Superco is recruiting a UI designer to lead the design of online stores for its DTC clients. The role owns the design phase in full, from brief interpretation through concept exploration to production‑ready UI. The designer works alongside the client services team, which manages the client relationship and customer experience process. The role extends into the build phase, directing developers to ensure the final product meets the original design intent.
Responsibilities
- Lead the design phase of DTC ecommerce projects, from brief to delivery.
- Design online store experiences that improve commercial performance, including conversion, average order value, retention and customer lifetime value.
- Interpret brand guidelines and apply them across digital experiences in the DTC sector.
- Design product discovery, product detail pages, basket, checkout and post‑purchase flows.
- Present design work to clients and articulate the decisions and exploration behind it.
- Direct developers through the build phase to maintain design integrity.
- Monitor wider trends in DTC design and apply relevant thinking to Superco projects.
Requirements
- A portfolio demonstrating ownership of the design phase on completed DTC ecommerce sites. Agency and brand‑side backgrounds are both considered.
- A track record at mid‑weight to senior level. The successful candidate will be able to deliver independently.
- Strong UI craft, including typography, layout and brand expression in a digital context.
- The ability to interpret brand guidelines and translate them into digital experiences for DTC brands.
- Evidence that design decisions have contributed to measurable commercial outcomes, with the ability to articulate the reasoning behind them.
- Experience designing for DTC or premium brands. This is a core requirement.
- The confidence and credibility to present work to clients and respond constructively to feedback.
- The ability to work effectively within a team alongside strategists, client services, developers and a creative director.
- Fluency in Figma, including the construction of design systems, components and libraries to support development handover.
- Self‑management, clear communication and personal accountability.
- The right to work in the UK and availability to work three days a week from the London studio.
- Experience of A/B testing or conversion rate optimisation programmes.
- Familiarity with analytics tools such as GA4, Shopify analytics or Hotjar.
- Motion or interaction design skills.
- Shopify experience.
Terms
- Location: London studio, three days a week. Remote working on the remaining two.
- Salary: competitive, reviewed annually.
- Benefits: pension, holiday allowance, training and development budget.
Candidates should submit a CV and a portfolio link. Applications should include a short summary of one DTC project, describing the brief, the design decisions taken, and the work shipped.
Senior UI Designer — DTC Ecommerce & Brand Experiences in London employer: Superco - Shopify Platinum Partner
Superco is an exceptional employer that fosters a collaborative and innovative work culture, where creativity thrives among a close-knit team of 25 professionals. With a focus on meaningful projects for DTC brands, employees benefit from competitive salaries, a generous training and development budget, and the flexibility of remote work options. The London studio environment encourages personal growth and offers opportunities to lead impactful design initiatives, making it an ideal place for talented UI designers seeking to make a difference in the digital landscape.
Contact Details:
Superco - Shopify Platinum Partner Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior UI Designer — DTC Ecommerce & Brand Experiences in London
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, attend industry events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects related to DTC ecommerce. We recommend tailoring your portfolio to showcase how your designs have improved commercial performance—this will catch the eye of hiring managers.
✨Tip Number 3
Practice your presentation skills! You’ll need to articulate your design decisions clearly to clients, so rehearse how you’d present your work. We suggest doing mock presentations with friends or colleagues to get comfortable with feedback.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Senior UI Designer — DTC Ecommerce & Brand Experiences in London
Some tips for your application 🫡
Show Off Your Portfolio:Make sure your portfolio is front and centre! We want to see your best work, especially projects that highlight your experience with DTC ecommerce. Include a variety of designs that showcase your UI skills and how you've tackled different challenges.
Craft a Compelling Summary:When you describe your DTC project, be clear and concise. We’re looking for the brief, your design decisions, and the final outcome. This is your chance to show us how your work has made a real impact, so don’t hold back!
Tailor Your CV:Your CV should reflect your journey in UI design, especially in the DTC space. Highlight relevant experiences and skills that align with what we’re looking for. Remember, we want to see how you can lead the design phase from start to finish!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important details. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Superco - Shopify Platinum Partner
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best DTC ecommerce projects. Focus on the design phase you led, and be ready to discuss the brief, your design decisions, and the measurable outcomes of your work.
✨Understand the Brand
Before the interview, research Superco and its clients. Familiarise yourself with their brand guidelines and recent projects. This will help you articulate how your design approach aligns with their vision and how you can contribute to their success.
✨Prepare for Client Presentations
Since presenting your work to clients is key in this role, practice articulating your design choices clearly and confidently. Think about how you would explain your design rationale and respond to feedback, as this will demonstrate your credibility and communication skills.
✨Stay Updated on DTC Trends
Keep an eye on the latest trends in DTC design and ecommerce. Being able to discuss current industry practices and how they can be applied to Superco's projects will show your passion for the field and your proactive approach to design.
