At a Glance
- Tasks: Lead marketing campaigns for Hay Day, turning updates into buzzworthy moments.
- Company: Join Supercell, a leading games company known for iconic titles like Hay Day.
- Benefits: Enjoy competitive pay, relocation support, and a fun work environment.
- Other info: Collaborative culture that values independence and creativity.
- Why this job: Make a real impact in the gaming world with your creative marketing skills.
- Qualifications: 5+ years in product marketing, especially in mobile gaming or live services.
Hay Day is one of Supercell’s most iconic games, delighting tens of millions of players worldwide with its cozy, social farming experience. We are looking for a Product Marketing Manager to own Go-To-Market (GTM) strategy and execution - turning every update, feature drop, and seasonal moment into a campaign our players and community can’t stop talking about.
Sitting directly within the Hay Day game team, you will bridge product development, live ops, creative production, and community to turn product updates into major commercial and player-engagement wins.
What You'll Be Doing
- Drive End-to-End GTM Strategy: Partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops.
- Lead Creative Campaign Delivery: Direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral that land with Hay Day’s core audience.
- Explore Growth Channels with UA: Partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Connected TV (CTV), influencer integrations, creator platforms, and podcasts to expand game reach during major moments.
- In-Game & Channel Execution: Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization (ASO), and Web Shop / D2C channels.
- Amplify via Community & Creators: Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content.
- Measure & Iterate: Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment—using post-launch data to continuously sharpen future GTM playbooks.
What You Have
- 5+ years of Product Marketing experience in mobile gaming or live-service consumer products (casual, simulation, or puzzle experience is a big plus).
- Proven GTM execution track record: Demonstrated experience taking live features and product updates from early concept to full public launch.
- Sharp creative instincts: Strong aesthetic eye with the ability to give clear, actionable feedback on trailer cuts, visual assets, and player copy.
- Performance channel & UA literacy: Solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns (UA, CTV, creator partnerships, podcasts).
- Data & Hypothesis-Driven Mindset: Experience framing clear GTM hypotheses, defining success metrics pre-launch, and using post-campaign analytics to back up strategic decisions.
- Cross-functional leadership: Exceptional project management skills with the ability to align developers, artists, and marketers without formal authority.
- Collaborative mindset: Naturally builds trust, communicates openly, and thrives in cross-functional teams.
Where You'll Be
You are based in or willing to relocate to Helsinki, Finland. Alternatively, located in London with a willingness to travel.
Product Marketing Manager, Hay Day employer: Supercell
Supercell is an exceptional employer that fosters a culture of autonomy and innovation, making it an ideal place for a Senior Game Programmer to thrive. With opportunities for meaningful collaboration across teams in vibrant locations like London and Helsinki, employees benefit from a supportive environment that encourages personal growth and professional development. The company also offers relocation support, ensuring a smooth transition for new team members eager to contribute to high-impact game features.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Hay Day
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Supercell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Supercell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Supercell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Supercell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Hay Day
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Supercell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Supercell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Supercell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Supercell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Supercell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Supercell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
