Product Marketing Manager, Clash of Clans

Clash of Clans is one of the most successful mobile games ever made, and we're looking for a Product Marketing Manager to accelerate Clash of Clans' growth over the next three years and beyond. This is a senior individual contributor role. You'll connect brand, UA, creative, and data science — then turn that into campaigns that grow revenue and installs.

What You'll Be Doing

• Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations.
• Coordinate global marketing efforts and drive alignment with the product and business goals.
• Work closely with the game team to relay market demands and potential improvements.
• Drive and facilitate cross‑functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
• Partner with the game team and community team to build marketing strategies around major content launches and seasonal moments, ensuring UA, creative, and brand work together to maximise impact.
• Translate brand positioning into structured, repeatable creative hypotheses and test frameworks.
• Develop a sharp, data‑driven understanding of who we’re targeting and how to reach them effectively.
• Partner with Analytics to evolve player profiles beyond existing players — identifying lapsed segments, new audiences, and high‑value cohorts.
• Translate audience insights into actionable creative and channel strategy.
• Drive the direction to extend Clash of Clans’ presence beyond its core community, reaching new and lapsed players through emerging and non‑endemic channels; Identify and test channels beyond traditional mobile UA (CTV, OOH, podcast, partnerships, CRM).
• Input into a CRM strategy — push, email, and re‑engagement — in partnership with the game’s Product Manager.
• Build measurement that actually tells us what’s working and what isn’t.
• As the primary partner to Analytics and Data Science, you will define season‑ and campaign‑level KPIs that link marketing activity directly to game health metrics.
• Build frameworks that help leadership make confident business decisions across all marketing channels.
• Own longer‑term measurement thinking including lifetime value modelling and cross‑channel attribution.
• Partner with the UA team on the Clash of Clans performance marketing goals and strategy, encompassing paid acquisition, ASO, creative development, and organic search.

What You Have

• Experience and strong understanding in product marketing and performance marketing – ideally within mobile gaming.
• Solid understanding of performance marketing mechanics, not just the outputs.
• Strong analytical skills; comfortable working with large datasets and interpreting complex measurement frameworks.
• Experience partnering with Data Science or Analytics teams to build business cases and drive measurement strategy.
• A structured thinker who can develop frameworks and operating rhythms, not just respond to briefs.
• Experience on a live‑service game or subscription product with strong retention dynamics.
• A self‑starter approach to use AI: you’ve found ways to use it in your day‑to‑day work, you experiment, figure things out and bring the same energy to every new challenge.

Would Be Nice if You Also Have

• Excellent communication skills — equally comfortable presenting to leadership and hands on with creative or data teams.
• Familiarity with media mix modelling, incrementality testing, or P-ROI frameworks.
• Experience managing or influencing creative production pipelines at scale.
• International marketing experience across Europe and North America.

Where You'll Be

This position can be based in London or Helsinki, the two locations where the Clash of Clans team is based.

Benefits And Compensation

Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and any family members.