At a Glance
- Tasks: Lead marketing for new games, shaping strategies and insights to attract players.
- Company: Supercell, a creative games company known for iconic titles like Clash of Clans.
- Benefits: Competitive pay, relocation support, and a fun, independent work culture.
- Other info: Collaborative environment with opportunities for travel and personal growth.
- Why this job: Join a passionate team and make a real impact on exciting new games.
- Qualifications: 10+ years in games marketing with a focus on new IP launches.
The predicted salary is between 63000 - 77000 £ per year.
Help our newest games find their first fans.
At Supercell, every game team operates like its own startup - small, independent, and united by the ambition to create games that players love for years.
Marketing follows the same philosophy: player-first, insight-driven, creatively brave, and built on deep trust in teams.
This role sits within Marketing Development, the team that acts as connective tissue across Supercell's new and emerging games; who shape how Supercell grows early-stage games, how we use insights to guide decision-making, and how we develop world-class marketing talent and craft to launch our next projects.
These might be a new mobile game looking for its first fans, an emerging title gaining momentum, or a creative experiment that might evolve into something completely new.
You'll be the marketing leader embedded across a portfolio of projects, giving every one of them strategic marketing, market and audience insight, and a dedicated partner at every stage of the road to launch.
You'll report to the Head of Marketing Development and work alongside a small, growing team, whilst partnering daily with Game Leads and central functions - Performance Marketing, Creative Studio, Data & Insights, PR & Comms, Live Ops & Monetisation, and Community.
As the portfolio scales, you'll build and lead a team to meet the growth needs.
The right candidate has deep experience in new games marketing or IP development, is energised by ambiguity and early stage problem-solving, and is obsessed with understanding and serving our players.
You'll need to move fluidly between strategic thinking and getting hands-on with a brief - this isn't a hands-off role.
- What You'll Be Doing
- Own marketing strategy across a portfolio of games - ensuring every game has the right foundations for healthy, long-term growth.
- Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision-making.
- Enable effective experimentation by leading with a test and learn approach, helping teams reinforce or validate creative bets from early concept exploration to structured soft-launch testing.
- Develop trust, partnership and cross-functional collaboration with game teams, new games stakeholders, and the wider marketing organisation.
- Member of the Marketing Development team at Supercell, supporting how we prepare for the future and contribute towards our upcoming titles, helping to build the function and playbook for our teams.
- Close partner across marketing teams, including UA, insights, ASO and creative studios, to drive hypothesis-led briefs and strategy to creative testing.
- Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.
- What You Have
- 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.
- A track record in early stage games marketing: You have a knowledge and interest in new games and the evolving ways players discover and fall in love with something new.
- Passionate about helping small, creative teams succeed, with a deep belief that great marketing starts with understanding players, not just plans.
- Both strategic and creative - willing to drive strategic thinking, convert into brief and execute through the production stage.
- Work fluently across marketing functions with a good understanding of the various functions and how they might contribute to the different stages of new games development.
- A self-starter approach to AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.
- Collaborative and humble, thriving in an environment where influence comes from the quality of your thinking and relationships, not role or hierarchy.
- Passion for games. Games are something that you enjoy and care about, and you are excited to work with talented teams searching for future experiences.
- Where You'll Be
This role is based either in Helsinki or London.
The team members and key internal stakeholders are based in all of our global studios, so to be successful, you'll be expected to travel quite regularly in this role.
About Supercell
Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London.
You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.
Our mission is to create great games that as many people as possible play for years and that are remembered forever.
So, how do we make great games?
By putting together the best teams and giving them the freedom and independence to succeed.
And by taking risks, failing, sharing learnings, and killing lots of projects.
Hey, You Might Love It Here!
Independent cells and trust are at the core of our culture.
But it takes more than that to make great games.
We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.
You Are Not Your Job Title ™
Here, you won't need to focus on chasing titles or climbing ladders.
Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director.
Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.
Benefits And Compensation
Luring you in with glitter, glamour, and gems isn't what we're about.
We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind.
It starts with perceiving you as a human being, not a resource.
Relocation? Yes!
No matter where you're moving from, our dedicated mobility team and partners will support you throughout your move.
We'll ensure the process is as smooth as possible for you and anyone joining you - whether they're family members of the human or animal kind!
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Marketing Lead, New Games employer: Supercell
Supercell is an exceptional employer that fosters a culture of autonomy and innovation, making it an ideal place for a Senior Game Programmer to thrive. With opportunities for meaningful collaboration across teams in vibrant locations like London and Helsinki, employees benefit from a supportive environment that encourages personal growth and professional development. The company also offers relocation support, ensuring a smooth transition for new team members eager to contribute to high-impact game features.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, New Games
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Supercell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Supercell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Supercell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Supercell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead, New Games
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Supercell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Supercell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Supercell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Supercell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Supercell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Supercell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
