Feature Lead

Feature Lead

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Supercell

At a Glance

  • Tasks: Lead feature development for Clash of Clans, shaping gameplay and player experience.
  • Company: Join Supercell, a leader in mobile gaming with a passion for innovation.
  • Benefits: Flexible work environment, competitive salary, and opportunities for personal growth.
  • Other info: Collaborate globally with a diverse team and enjoy career advancement.
  • Why this job: Make a real impact on a beloved game while leading a dynamic team.
  • Qualifications: Experience in product management or systems design in mobile gaming.

The predicted salary is between 60000 - 80000 £ per year.

At Supercell, we believe that the best teams make the best games. For Clash of Clans, that means constantly evolving a game millions of players care deeply about, while staying true to what makes it special. We’re looking for a Feature Lead to take ownership of how new features come to life in the game, working at the intersection of design, product thinking, and team leadership.

As a Feature Lead you’ll lead a small, cross-functional team focused on building and improving permanent systems, partnering closely with LiveOps & Economy/Monetization and Gameplay & Content to shape the future of Clash. This is a role for someone who enjoys both building great features and helping people do their best work.

What You'll Be Doing

  • Own the feature roadmap end-to-end, from identifying opportunities through player data, research, and competitive analysis to defining specs, aligning stakeholders, and shipping.
  • Write clear, thoughtful feature specifications and lead the design process yourself, staying close to the details rather than only reviewing others’ work.
  • Work in close partnership with LiveOps & Economy/Monetization and Gameplay & Content teams to ensure features land cohesively across all parts of the game.
  • Define success metrics upfront, ensure proper instrumentation, run A/B tests, and make fast, data-informed decisions on what to scale and what to stop.
  • Lead and develop a cross-functional team of Engineers, Designers, UX Designers, and Producers, creating clarity, removing blockers, and enabling the team to move at pace.
  • Represent the feature team in cross-team planning, surface risks early, and keep stakeholders aligned on priorities and progress.
  • Take ownership of outcomes, including key game metrics, and help the team navigate both successes and challenges.

What You Have

  • A background in systems design or product management, with experience shipping features in a live free-to-play mobile game.
  • Comfort writing feature specs and leading design from concept to release, not just reviewing but actively contributing.
  • Strong intuition for game systems and economy design, and an understanding of how features influence player behaviour and game performance.
  • A hypothesis-driven, analytical mindset, with experience defining success metrics and making decisions based on data.
  • An organised and structured approach, with the ability to prioritise across multiple opportunities and focus on what matters most.
  • A leadership mindset, whether or not you’ve held a formal lead title, with a willingness to take ownership, step into challenges, and support others.
  • Strong collaboration skills and the ability to work closely across disciplines including Engineering, Design, LiveOps, Analytics, and UA.
  • Experience working in international, cross-functional environments.
  • A genuine interest in Clash of Clans and a curiosity to go deep into its systems and player experience.
  • A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.

Would Be Nice if You Also Have

  • Previous experience leading or mentoring others, or a clear motivation to grow into a people leadership role.
  • Experience managing performance and supporting the growth of team members.
  • Comfort operating in high-pressure situations and leading the team through uncertainty or crises.

Where You'll Be

This role can be based in either our Helsinki or London studio. You’ll work closely with team members across both locations and beyond, as part of a globally distributed Clash of Clans team. To be successful, you may be expected to travel occasionally to collaborate with teammates in person.

Feature Lead employer: Supercell

At Supercell, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to innovate and excel. As a Feature Lead, you'll not only have the opportunity to shape the future of Clash of Clans but also benefit from a supportive environment that encourages personal and professional growth, with access to mentorship and cross-functional collaboration across our Helsinki and London studios. Join us to be part of a passionate team dedicated to creating exceptional gaming experiences while enjoying the unique advantages of working in a globally distributed setting.

Supercell

Contact Details:

Supercell Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Feature Lead

Tip Number 1

Get to know the company inside out! Research Supercell's games, especially Clash of Clans, and understand their design philosophy. This will help you tailor your conversations and show that you're genuinely interested in what they do.

Tip Number 2

Network like a pro! Connect with current or former employees on LinkedIn, join relevant gaming forums, and attend industry events. Building relationships can give you insider info and might even lead to a referral!

Tip Number 3

Prepare for interviews by practising common questions related to feature development and team leadership. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take ownership of your career journey.

We think you need these skills to ace Feature Lead

Feature Roadmap Ownership
Player Data Analysis
Competitive Analysis
Feature Specification Writing
Design Leadership
Success Metrics Definition
A/B Testing

Some tips for your application 🫡

Show Your Passion for Gaming:When you're writing your application, let your love for games shine through! Mention specific features or aspects of Clash of Clans that excite you and how they inspire your work. We want to see that you genuinely care about the game and its community.

Be Clear and Concise:Make sure your written application is easy to read and straight to the point. Use clear language to describe your experience and how it relates to the role. We appreciate a well-structured application that highlights your skills without unnecessary fluff!

Highlight Your Leadership Skills:Even if you haven't held a formal leadership title, share examples of how you've taken ownership in past projects. We’re looking for someone who can lead a team effectively, so showcase your ability to support others and drive results.

Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Feature Lead role. Mention specific experiences that align with the job description and show us why you’re the perfect fit. And remember, apply through our website for the best chance!

How to prepare for a job interview at Supercell

Know Your Game

Before the interview, dive deep into Clash of Clans. Understand its mechanics, player behaviours, and what makes it tick. This will not only show your genuine interest but also help you discuss how your ideas can enhance the game.

Showcase Your Leadership Skills

Be ready to share specific examples of how you've led cross-functional teams in the past. Highlight your ability to remove blockers and create clarity, as this is crucial for the Feature Lead role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

Data-Driven Decision Making

Prepare to discuss how you've used data to inform your decisions in previous projects. Bring examples of success metrics you've defined and how A/B testing influenced your feature development. This will demonstrate your analytical mindset and hypothesis-driven approach.

Collaborative Mindset

Emphasise your collaboration skills by discussing how you've worked with diverse teams, including Engineering, Design, and LiveOps. Be ready to talk about how you align stakeholders and keep everyone on the same page, especially in high-pressure situations.