Creator and Influencer Partnerships Lead

Supercell games reach hundreds of millions of players. For many of them, creators and influencers are the very first touchpoint with our worlds. Our creator ecosystem spans 100,000+ creators globally, from passionate long-tail farmers and brawlers to some of the world’s biggest gaming channels. We’re now looking for a leader to take this ecosystem to the next level: to support a world-class creator program, turn influencers into a true growth engine, and shape how our games show up across social and emerging platforms. You’ll be part of a small, independent team with a lot of freedom and responsibility, working closely with game teams and regional teams to make sure our creator and influencer work genuinely moves the needle for our games and our players.

What You'll Be Doing

• Drive the vision and strategy for the Creator & Influencer Partnerships team, and turn it into clear priorities with measurable goals.
• Help the Creator Program retain and grow our network of 100k+ creators, deepen relationships with organic creators, and bring eventfulness to the program that supports big game moments and launches.
• Build the center of excellence for influencer marketing at Supercell, setting the craft, standards and best practices for how we work with influencers.
• Define a clear lifecycle strategy for how influencers support each stage of our games, from development and soft launch to global beats and long-term live ops, beyond installs to re-engagement pushes.
• Unify the Creator Program and influencer ecosystem into a single, coherent strategy that supports player acquisition, retention, sentiment, and long‑term creator health.
• Partner with regional teams to plan and deliver strong influencer campaigns in key markets, tuned to local players and platforms.
• Design and run integrated campaigns with game teams: from strategy to hands‑on execution across YouTube/TikTok/streams, in‑game surfaces, and social.
• Tie efforts to the game lifecycle and live ops beats.
• Build the right setup of tools and partners so that games and regions have everything they need to use creators and influencers to drive explosive growth.
• Set goals & measure what matters (creator health, reach/engagement quality, campaign impact, player sentiment).
• Define and track KPIs together with our Community data analysts, measuring the impact of creators and influencers in a holistic way, and turning insights into concrete next steps.
• Collaborate closely with game teams, central teams, data teams and regional teams to keep plans aligned, remove blockers and make sure we’re all pulling in the same direction.
• Manage external partners (agencies, platforms, vendor CMs) and a small internal cell; insist on high bar and great creator experience.
• Represent creators inside Supercell—their needs, opportunities, and feedback.

What You Have

• 7+ years of experience in creator and influencer marketing, or a closely related partnerships/marketing role.
• 3+ years in a leadership role, managing people, and owning a function.
• Proven track record of running multiple creator or influencer campaigns end‑to‑end: from brief and partner selection to launch and post‑mortem.
• Exceptional collaboration and communication skills.
• Track record of working across teams and timezones and representing your craft internally and externally.
• Experience working with creators and influencers at different scales (from long‑tail to large channels), ideally in games or consumer entertainment.
• Comfortable designing a strategy and then executing it yourself when needed – writing briefs, shaping concepts, selecting partners and reviewing content.
• Experience working cross‑functionally with marketing leads, regional teams, data and central functions, and keeping everyone aligned without heavy process.
• Used to defining and tracking KPIs for campaigns and programs, and making clear decisions based on the results.
• Strong written and spoken English, and able to communicate clearly with both internal teams and external partners.
• Genuine interest in games, creators, and players.

Would Be Nice if You Also Have

• Experience scaling a global creator program or running large partner ecosystems; comfort with social/BI tooling and vendor management.

Where You'll Be

This role is based either in Helsinki or London. To be successful, you'll be expected to travel monthly in this role.