Operations Director (programmatic/ CTV)

Title : Operations Director

Main Job Function:

To manage the internal sales support function whilst maintaining and growing existing business and generating new revenue into the business

– Efficient management of the day to day impression inventory, copy allocation and campaign delivery of their on demand TV Channels.

– To maximize revenue by focusing on relevant targeted advertisers from the agencies as well as client direct.

– Building a unique training structure for all members of the operations team to promote development and progression

– Delivering all revenue targets set by Managing Partners as well as accurately forecasting revenues into the channels.

– Increase the awareness of the brand.

Key Accountabilities:

• Identify new revenue opportunities to drive increased yield with partners and working alongside research

• Provide day to day account management & technical troubleshooting assistance of your accounts

• Provide end-to-end customer service for all specified portfolio of clients’ needs including regular performance reviews on weekly, monthly and quarterly basis for clients

• Debug and diagnose day-to-day publisher issues and manage with the operations team

• Contribute to internal product development planning

• Operation Systems Expert (GAM, Springserve )

• Building new training structure for Managers, Executives and assistants in Career Growth Framework

• Managing all channel partners on directives and ambitions

• Reccies and B to B processes to be managed internally.

• Developing the team’s knowledge of all aspects of your role to become individual experts.

• Efficient quality control coordinator. Process and practice.

• Review protocols and processes internally to be managed.

• Accountable for deal inventory and channel management

• Managing all aspects of the operation output and dealing with both agencies’ issues and internal pressures.

• Identify new software to help make the business more efficient in its operation approach.

• Establish yourself as a trusted leader on all aspects of the CTV ecosystem

• Work side-by-side with the business sales team to pursue new business opportunities and manage existing publisher relationships.

• Provide expert guidance on our complete offering and CTV platforms and advise on the best technical solutions if required

We’re looking for someone with:

• At least 5 years of experience in TV, Online ,CTV advertising (from a publisher or advertising technology platform)

• Experience managing CTV publisher accounts within the (e.g. working for an Adserver, SSP, large web publisher, or DSP)

• A detailed understanding of online advertising dynamics

• Understanding of Ad Serving Ecosystem, online advertising dynamic (DSPS, SSPs, DMPs, Exchanges, Networks, ad servers, etc.)

• Understanding of CTV environments (VMVPDs, OTT, Addressable TV, etc.)

• Knowledge of Video Ad Serving Protocols (VAST, VPAID, OpenRTB)

• The ability to convey complex technical requirements and ideas to both technical and commercially focused people internally and externally

• Strong analytical skills including the ability to spot trends in large data sets

• Self-starter and demonstrated track record of executing a project through to successful completion

• An ability to learn fast and adapt to a constantly evolving market

• Motivating an operations team work in a fast-paced, fun environment

• Strong organisational skills

• Excellent communication skills, both written and verbal

• Excellent presentation skills

• The ability to problem-solve

• Ambition, high energy and the will to succeed

KPI’s:

1. To make sure all campaigns are set up correctly monitored and delivered as per their booking requirements. Managing the team to deliver this efficiently.

2. To manage the team to make sure that all trafficking of copy/clock numbers are correct against each booking.

3. To provide senior management weekly delivery reports on all campaigns tracking their delivery. 4. To oversee monthly impressions forecast reports (rolling 2 months before the month begins) to assist in forecast and revenue delivery.

5. To provide new delivery and PCA analysis reports as per agency requests.

6. To make sure that all revenue accounting is correct against Caria, Prisma and IO bookings in Mediapro.

7. To control and update all channel reconciliation spreadsheets and monitor under deliveries and any payback campaigns.

Internal Examples:

• Sales team meeting and strategy collaboration (Weekly)

• Operations Team meetings (Daily)

• Operations Team Training Structures (Weekly)

• Monthly Updates with MD/SDs

• Monthly team updates on operations strategy

• Monthly others as required

• Channel Partners meetings (Monthly/Weekly as required)

• Systems Training (Internal /External)

• Programmatic Developments Team Training (As required )

Key Objectives:

1. To manage the Operations in assuring campaigns approved are delivered to plan and discussed with clients weekly.

2. Identify relevant clients that would sit well on their Channels as well as managing those already running.

3. To learn and fully manage the GAM and other operations, inventory control, copy delivery and correct copy allocation across their client portfolio. Managing new protocols to ensure a robust operations team

4. Manage, coordinate and plan sales strategy on a day-day/monthly/Quarterly/Annual level, within set company structure.

5. To provide external representation when required to their media agencies, with strategies and presentations to encourage new revenue streams, as well as achieve current targets.

6. To identify key decision makers and sales opportunities within agencies via AV teams, Digital teams, Planners, Clients direct.

7. To build a relationship with their content supply side partners and understand their platforms, on demand TV channels, programme content and business models.

8. To create and/or adapt existing sales collateral to fully highlight the benefits of the portfolio of channels.

9. To maintain regular contact with all clients and agencies liaising with buyers on campaign approvals, amendments, additions and the sending of impression delivery reports.

10. To fully utilize all communication and research tools in order to maximize sales and gain a strong knowledge of the digital and Smart TV market place.

11. To fulfill the required level of external representation in order to maintain awareness of their commercial offerings and generate new revenue – themselves and the external team.

12. To increase Brand Count across their channels.

13. To manage business strategies and sales processes to contract new business and achieve targets by channel – made up of spot, sponsorship, etc.

14. To produce/maintain/develop weekly/monthly/quarterly sales/research reports as required e.g. Management reports, debt & credit positions, reconciliation positions, business plan updates, agency billing positions, contact reports as required etc.

15. To accurately forecast revenues and inventory and update these weekly.

16. To assist in and adhere to, the creation of the company sales policy.

17. Communicate effectively within the team, identifying any day to day problems, issues, or other developments, dealing with these or referring them, as appropriate, in order to initiate their resolution or other effective handling.

18. Develop and maintain effective working procedures/processes/relationships with internal and external personnel (e.g. Agency buyers) in order to contribute to the effective running of their account.

19. To develop and employ the sales strategies and work practices set by the Managing Partners. 20. Create systems and processes in order to develop, manage/monitor the London sales team.

21. Work on new business pitches and help establish new on-demand TV channels into the market, when required.

22. To help train and help manage new and exciting members of staff.

23. To learn and work with the Commercial Team in assuring campaigns approved are delivered to planned budget across their client portfolio.

24. To build a relationship with their content supply side partners and understand their platforms, on demand TV channels, programme content and business models.

25. Communicate effectively within Sales Director/ MD, identifying any problems, issues, or other developments, dealing with these or referring them, as appropriate, in order to initiate their resolution or other effective handling.

26. To develop and employ the Operations strategies and work practices set by the Sales Director and MD

27. Carry out any other reasonable duties.