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- Tasks: Lead creative direction and brand identity for Super 8 Restaurants across multiple locations.
- Company: Super 8 Restaurants is a vibrant culinary group known for its unique dining experiences.
- Benefits: Enjoy a 50% staff discount, training opportunities, and exciting collaborations with industry talents.
- Why this job: Join a trendsetting team that values creativity and enhances guest experiences through innovative marketing.
- Qualifications: Strong creative vision, social media savvy, and a passion for food and drink are essential.
- Other info: Opportunity to manage a creative assistant and lead engaging events across restaurants.
The predicted salary is between 43200 - 72000 £ per year.
This role is a pivotal position in overseeing the creative direction, brand identity, marketing, and guest journey across Brat, Brat x Climpson's Arch, and Mountain Restaurant. The successful candidate will act as the key collaborator with Tomos Parry, site directors, and the senior management team to deliver a unified brand vision while maintaining the individuality of each site.
The Role:
- Drive the ongoing development of our visual identity across all platforms - from the perfect restaurant interiors to trendsetting marketing campaigns - by partnering with talented individuals who embody our vibrant and trendsetting brand.
- Lead on creating and developing menu designs, artwork and collateral for pop-up collaborations such as assets for guest chefs, social media content which always shows fire, atmosphere, ingredients and people.
- Direct and approve all photography and videography which tells a story and is warm, authentic and elegant.
Marketing, PR and Brand Strategy:
- Develop engaging marketing initiatives that resonate with the unique characteristics of each restaurant.
- Lead digital strategy across websites and social platforms, including the creation of engaging Instagram content showing energy and pillars of each restaurant.
- Working alongside our PR partners, manage all external communications, including press outreach, reviews, and partnerships.
- Creating copy that shows the stories behind dishes, highlight supplier relationships, and brand pillars in addition to behind-the-scenes preparation for pop-ups to show the collaborative energy of the sites.
Guest Experience and Community Building:
- Enhance guest experiences by curating menus, playlists, and decor that complement the atmosphere we’ve created. Your creativity will set the stage for the Super 8 story to come to life.
- Cultivate meaningful partnerships to enhance the guest journey.
- Craft high-engagement content for social media channels to grow our online community.
Event Production:
- Deliver on a calendar of captivating events across restaurants, from initial planning to attracting guests and growing a loyal following for our food and drink offerings.
- Work closely with operations and senior management to ensure alignment between creative vision and operational execution.
- Management, growth and development of one direct report, the Creative Assistant.
- Lead training sessions for teams on brand values, tone of voice, and visual guidelines.
Who you are:
- You possess a strong creative vision with an ability to articulate stories through innovative concepts paired with strategic thinking.
- Proficient in leveraging social media platforms; you thrive on setting trends in digital engagement.
- With a genuine passion for food and drink, you understand how to use your creative flair to elevate dining experiences. You have an awareness of the London restaurant scene, with a trendsetting mindset, and you enjoy exploring new culinary adventures yourself!
- Excellent communication skills allowing you to work collaboratively across teams effectively.
- You have a proven track record of delivering high-quality projects on time and within budget.
As part of Super 8 our teams have access to a wide range of benefits and opportunities across the company:
- 50% staff discount across the group along with inter-company discount from a selection of London restaurants.
- Through close relationships with our suppliers, all of our teams have the opportunity to take part in our annual wine harvests, learning and cooking trips to the farms we work with.
- Opportunity to work closely with our suppliers and talented people in the industry to deliver innovative and exciting collaborations and events.
- Access to full training and development both in house and working alongside our external training partners in areas such as Diversity Equity & Inclusion, Management development and coaching, Food Safety, Health and Safety and Wine training.
- Employee referral programme; £500 reward.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Art/Creative
Industries: Hospitality
Head of Creative, Brand and Communications (London) employer: Super8
Contact Detail:
Super8 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative, Brand and Communications (London)
✨Tip Number 1
Familiarise yourself with the unique brand identities of Brat, Brat x Climpson's Arch, and Mountain Restaurant. Understanding their individual characteristics will help you articulate how your creative vision aligns with their existing narratives during discussions.
✨Tip Number 2
Showcase your knowledge of current trends in the London restaurant scene. Being able to discuss recent developments and how they can be integrated into Super 8's marketing strategies will demonstrate your passion and insight into the industry.
✨Tip Number 3
Prepare to discuss your previous experiences in leading creative projects, particularly those that involved collaboration with multiple teams. Highlighting your ability to manage diverse stakeholders will be crucial in this role.
✨Tip Number 4
Think about innovative marketing initiatives you've implemented in the past. Be ready to share specific examples that illustrate your strategic thinking and creativity, especially in enhancing guest experiences through engaging content.
We think you need these skills to ace Head of Creative, Brand and Communications (London)
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Head of Creative, Brand and Communications position. Identify key responsibilities and required skills to tailor your application accordingly.
Showcase Your Creativity: In your CV and cover letter, highlight specific examples of your creative projects that align with the role. Include details about your experience in developing brand identities, marketing campaigns, and guest experiences.
Tailor Your Application: Customise your CV and cover letter to reflect the unique aspects of Super 8 Restaurants. Mention your understanding of the London restaurant scene and how your vision aligns with their brand ethos.
Engage with Their Brand: Demonstrate your knowledge of Super 8 Restaurants by referencing their current marketing initiatives or social media presence. This shows your genuine interest in the company and its creative direction.
How to prepare for a job interview at Super8
✨Showcase Your Creative Vision
Prepare to discuss your unique creative vision and how it aligns with the brand identity of Super 8 Restaurants. Bring examples of past projects that demonstrate your ability to create engaging visual content and marketing strategies.
✨Understand the Brand's Individuality
Familiarise yourself with each restaurant under the Super 8 umbrella. Be ready to articulate how you would maintain their individuality while driving a unified brand vision. This shows your understanding of the diverse dining experiences they offer.
✨Engage with Digital Strategy
Highlight your experience with digital marketing, especially on social media platforms. Prepare to discuss how you can create engaging content that resonates with the target audience and enhances the guest journey across various channels.
✨Demonstrate Collaborative Skills
Since this role involves working closely with site directors and the senior management team, be prepared to share examples of how you've successfully collaborated in the past. Emphasise your communication skills and ability to lead training sessions on brand values and visual guidelines.
