Head of Product Design - Sports in London

Head of Product Design - Sports in London

London Full-Time 54000 - 66000 £ / year (est.) Home office (partial)
Super

At a Glance

  • Tasks: Lead a creative team to design innovative sports betting experiences that engage millions.
  • Company: Join Super, a global tech group revolutionising entertainment and fan experiences.
  • Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
  • Other info: Dynamic, inclusive environment with a commitment to innovation and excellence.
  • Why this job: Shape the future of play and make a real impact in the sports industry.
  • Qualifications: 12+ years in product design leadership, with a strong portfolio in UX/UI.

The predicted salary is between 54000 - 66000 £ per year.

We are on a mission to pioneer the world’s next era of play.

As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences.

Join us, and help make it the most widely used platform in the world!

From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.

We’re seeking an inspiring

Head of Product Design - Sports to lead our forward-thinking design team at Super.

This strategic role combines vision, hands‑on creativity, and leadership to shape the end‑to‑end customer experience across our sports betting platforms.

You will translate company goals and customer needs into compelling design strategies that differentiate our products, foster user engagement, and extend our market reach.

We’re looking for someone who

  • Leadership experience: 12+ years of proven success managing and developing product design teams, particularly in regulated or complex environments such as sports betting, gaming, and/or other sectors such as entertainment or e-commerce.
  • Mastery of design craft: Demonstrable portfolio showcasing UX, UI, interaction, and visual design impact, along with tangible results that improved user engagement and business metrics.
  • Strategic and tactical agility: Ability to think big‑picture while managing daily deliverables—balancing long‑term innovation with immediate product needs.
  • Exceptional communication skills: Influence and build trust with senior stakeholders, articulate design decisions clearly, and foster collaborative relationships across teams and regions.
  • Hands‑on expertise: Deep familiarity with modern tools like Figma, Full Story, Marvin, User Testing, also including working with design systems, accessibility principles, user research and inclusive design practices
  • Global perspective: Experience designing for diverse markets, understanding regional behaviours, and regulatory landscapes.
  • Data‑driven approach: Comfort navigating analytics platforms, leveraging insights to inform design strategies, and continuously optimise user experiences.
  • Industry knowledge: Familiarity with sports betting features, regulations, and user behaviours, enabling the creation of compliant yet engaging experiences.

What you’ll be doing

  • Define and communicate a compelling design vision: Translate complex user needs and business strategies into a clear, impactful design roadmap that guides the entire product suite.
  • Lead and mentor a talented team: Manage, inspire, and challenge designers to deliver their best work, cultivating a high performance, innovative design culture.
  • Drive design excellence: Champion usability, accessibility standards, and consistent quality through established design systems, ensuring a seamless and inclusive experience.
  • Collaborate strategically: Partner with Product, Engineering, and Research leads, confidently challenging assumptions, advocating for the user, and aligning cross‑functional and cross vertical teams around shared objectives.
  • Stay hands‑on and involved: Bring your expertise to the table—whether sketching wireframes, developing prototypes, or reviewing high‑fidelity designs—to ensure quality and innovation at every stage.

Key Responsibilities

  • Strategic Leadership & Vision
  • Develop and own the design strategy and roadmap for sports betting products, ensuring alignment with overarching business goals.
  • Translate insights into innovative solutions that enhance user engagement and differentiate our products in a competitive market.
  • Design Execution & Innovation
  • Lead the creation of intuitive interfaces, innovative features, and seamless user journeys—employing design thinking and iterative testing.
  • Collaborate closely with product teams to implement solutions that simplify betting, personalise user experiences, and support acquisition & retention goals.
  • Team Management & Development
  • Build, mentor, and motivate a high‑caliber design team; foster a culture of continuous learning, experimentation, and excellence.
  • Encourage collaboration, diversity of thought, and professional growth among team members.
  • Design Quality & User Engagement
  • Establish and uphold best practices, standards, and principles for all design outputs.
  • Use analytics, user research, and direct feedback to refine interfaces, elevate usability, and improve key metrics like retention and satisfaction.
  • Stay at the forefront of industry trends, integrating emerging methodologies to keep our offerings innovative and relevant.
  • Cross‑Functional Collaboration
  • Partner with Product, Engineering, Marketing, and Research teams, challenging assumptions and advocating for user‑centric solutions.
  • Promote integrated workflows, ensuring seamless execution from concept to delivery.
  • Incorporate Data & Personalisation
  • Lead initiatives that embed AI, machine learning, and data‑driven insights into the design process, creating highly personalized betting experiences.
  • Drive ecosystem thinking by considering behaviours across sports, gaming, and social interactions, guiding broader user journey conversations.
  • About Super

We are a global technology group, dedicated to building the future of entertainment and fan‑centric experiences.

With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization.

Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology‑driven entertainment.

With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalized experiences for millions of customers worldwide.

Shaping the Future of Play

Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long‑term vision.

Our Culture Manifesto is our North Star.

It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day.

Want to explore our culture in more detail?

Visit our careers page: super. xyz/careers

Super is committed to the highest standards of compliance, safety, and responsibility.

As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).

At Super, we operate as a high‑performing team.

We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.

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Head of Product Design - Sports in London employer: Super

Superbet is an exceptional employer that fosters a dynamic work culture where innovation and strategic thinking thrive. Located in a vibrant environment, employees benefit from comprehensive growth opportunities, collaborative teamwork, and the chance to directly impact high-level decisions within the company. With a focus on actionable insights and competitive intelligence, Superbet empowers its staff to contribute meaningfully to the organisation's success.

Super

Contact Details:

Super Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Product Design - Sports in London

Join Product Management Meetups

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We think you need these skills to ace Head of Product Design - Sports in London

Leadership Experience
UX Design
UI Design
Interaction Design
Visual Design
Design Strategy
Communication Skills

Some tips for your application 🫡

Show Off Your Product Passion:When applying for a product management role like Head of Product Design - Sports, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!

Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!

Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.

Tailor Your CV to the Role:Make sure your CV is tailored for the Head of Product Design - Sports position at Super. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!

How to prepare for a job interview at Super

Understand the Product Life Cycle

As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.

Showcase Your Cross-Functional Skills

Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.

Prepare for Case Studies

In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.

Know Your Metrics

Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.