Head of Growth

Estimated Salary: Competitive. £60k-£70k and potential Equity participation

Reporting to: CEO / Founder

Scope of role: Lead the growth function as Head of Growth after driving successful and sustained growth.

We’re seeking a dynamic expert to drive Super Reel Travel’s growth from proof of concept to becoming a leader in Europe’s city break destinations. The ideal candidate will have a proven track record of driving growth through social platforms, building vibrant user communities, and collaborating with creators to promote video shorts linked to the app. This role involves creating innovative campaigns that help users explore, plan, and book trips around their desired “see, stay, or do” experiences.

You’ll combine data-driven decision-making with creative marketing to optimise and scale campaigns. Starting with the Manchester pilot, you’ll lead efforts to expand into Europe’s top 20 city break destinations and beyond. If you’re passionate about travel, social media growth, and making an impact, bring your energy and ideas to help us achieve our ambitious goals in redefining travel planning and exploration.

Super Reel Travel overview

Users today have become accustomed to intuitive app interfaces that drive inspiration in any number of ways, TikTok is the prime example.

Travel is a big legacy environment where customers are underwhelmed by traditional travel sites with a standard three box search (destination, start date, end date), followed by static images and text-heavy descriptions that fail to capture the essence of destinations or inspire users to Book.

The opportunity we see is solving the disconnect between digital natives who are used to searching and shopping through gesture driven, inspirational social media videos and the legacy travel agency model (online and offline) who have not embraced this dynamic short-form video capability.

Super Reel Travel Mission

Super Reel Travel is a video powered AI assisted travel platform that is more personable, actionable and engaging than any other existing traditional travel website. Our mission is to inspire travel through a new travel search experience using authentic social video content to drive discovery, engagement and purchase. Please see teaser video here.

Key Responsibilities

• You are hands on and can execute innovative growth strategies focused on social media platforms to drive user acquisition, engagement, and retention.
• To execute both organic and partnership/paid growth loops within social platforms including TikTok, Instagram and YouTube
• To build and nurture a vibrant community of users and creators to boost referrals and organic growth.
• Design and implement campaigns linking user-generated video content on social platforms to the app.
• Identify, engage, and manage creative and commercial relationships directly with travel creators.
• Foster a community-driven approach by encouraging users to share travel experiences via branded hashtags and challenges.
• Use analytics tools to track campaign performance across social channels and optimise based on insights.
• Lead the Manchester pilot program, analyse results, and scale successful strategies across the top 20 European city break destinations.
• Work closely with product teams to ensure seamless integration of social campaigns with app features.

Required Skills and Qualifications:

• Proven track record of driving growth through social media platforms like TikTok, Instagram, or YouTube.
• High levels of experience in identifying and collaborating with influencers or creators in the travel or lifestyle space.
• Strong analytical skills with expertise in tools like Google Analytics or Sprout Social, Amplitude and Firecase for data-driven decision-making.
• A creative mindset for designing compelling campaigns that resonate with target audiences.
• Familiarity with the travel industry’s unique dynamics, including seasonality trends and customer behavior patterns (preferred).
• Demonstrated ability to lead projects from pilot stages through scaling in multiple markets successfully.
• Excellent communication skills for cross-functional collaboration and stakeholder alignment.
• A proactive, entrepreneurial attitude with a passion for travel and innovation.
• Strong attention to detail, understanding that the smallest tweaks can have disproportionate and positive effects on the overall performance of content.
• Passionate about travel and committed to Super Reel Travel’s mission of solving the current industry challenges which lack inspiration and a single place to discover, plan, collaborate and book, using video, audio and AI the new drivers of discovery.

Super Reel Travel Values

Attention to the details

• We believe that greatness lies in the details. Our commitment to attention to detail ensures that every project, product, and interaction reflects our dedication to delivering on our mission.

Authentic

• Authenticity is at the heart of everything we do. We believe in being genuine, transparent, and true to our values, both internally and externally. This commitment to authenticity fosters trust among our people, creators and customers creating a strong foundation for lasting relationships

Igniting Discovery

• We believe that discovery is at the heart of every great journey. Our mission is to ignite the spirit of exploration in every traveller, making the process of uncovering new destinations as exciting as the journey itself. We\’re committed to creating an effortless and inspiring experience that turns travel dreams into reality.

Simplicity

• We believe that simplicity is the ultimate sophistication in travel planning. Our commitment to simplicity ensures that every customer can effortlessly navigate from inspiration to booking, tailoring their experience to their unique needs. We strive to remove complexity, allowing the joy of discovery and the excitement of travel to take centre stage.

Empowering Sustainable Tourism

• We believe that travel has the power to transform not only the traveller but also the destinations we visit. Our commitment to sustainability goes beyond environmental consciousness; it encompasses supporting local communities, empowering local economies, and promoting authentic cultural experiences. We strive to make every journey a force for good, ensuring that the beauty and richness of our world\’s destinations can be enjoyed for generations to come.

Seek Data-Driven Pragmatism

• We believe in the power of evidence to guide our decisions and shape our future. Our commitment to data-driven pragmatism ensures that we continually evolve our platform based on real-world feedback and measurable outcomes. We seek proof in everything we do, using concrete evidence to inform our development priorities and enhance the user experience.