At a Glance
- Tasks: Lead marketing tech to boost player engagement and drive revenue growth globally.
- Company: Join a dynamic gaming company focused on innovation and player experience.
- Benefits: Fast career growth, learning opportunities, and strong support for your development.
- Other info: Collaborative culture with a focus on compliance and player protection.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of marketing technology.
- Qualifications: Experience in marketing growth, player behaviour, and managing complex tech ecosystems.
The predicted salary is between 80000 - 100000 £ per year.
About the Role
The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology. This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments. You will focus on using technology as a lever to create competitive advantage via real‑time, personalised player experiences and efficient marketing operations.
Key Responsibilities
- Drive Revenue Growth & Player Value
- Optimise the full player lifecycle—from acquisition through to retention and reactivation by translating commercial objectives into actionable martech strategies.
- Improve key metrics across acquisition and retention: Acquisition: Active Players, Open to Active Player conversion rate, Cost Per Acquisition (CPA); Retention: Retention Rates, Player Values & Active Player Days.
- Review and optimise existing measurement frameworks to prove marketing impact on revenue.
- Drive Real‑Time Customer Engagement & Personalisation
- Use the marketing stack to deliver highly personalised, event‑driven experiences across sportsbook, casino, and gaming products.
- Activate first‑party and behavioural data to trigger relevant offers, content, and promotions at the right moment using marketing technology.
- Deliver seamless omnichannel journeys and use cases across app, web, paid media, and affiliates.
- Martech Strategy
- Define and execute a scalable martech roadmap that supports multiple markets and regulatory requirements, across Betway (2026) and Spin (2027).
- Ensure technology supports compliance with local regulations (e.g. consent, responsible gaming, data privacy).
- Ensure marketing systems support player protection measures (e.g. exclusion, limits, safe messaging).
- Be responsible for commercial and budget forecasting; contract renewals and budget planning and business case.
- Cross‑Functional Leadership
- Partner with Product, CRMX, Data/ Data Engineering, Data Science, Compliance, HVC teams to align on shared outcomes.
- Influence senior stakeholders on how martech drives competitive advantage and growth.
- Lead complex, multi‑market initiatives with diverse stakeholder groups (as a priority, the current internal migration to a new vendor).
- Team & Capability Development
- Build and lead a high‑performing global martech and marketing operations team.
- Foster a culture focused on speed, accountability, and measurable outcomes.
- Establish clear operating models with Data Engineering that enable rapid execution and scalability.
Success Measures
To be demonstrated as direct result from the use of the marketing technology stack:
- Improvement in player acquisition efficiency (CPA reduction).
- Increased player lifetime value (LTV) and retention rates.
- Regulatory adherence across all marketing activities (0% self‑exclusion incidents and SLA / incident management).
- Faster campaign execution, especially around live events with before and after metrics.
What You’ll Bring
- Proven success driving marketing‑led growth, ideally in a betting, gaming, or highly regulated, high‑frequency digital environments.
- Deep understanding of player lifecycle, behavioural segmentation, and real‑time engagement.
- Strong experience in marketing measurement, attribution, and performance optimisation.
- Ability to operate effectively across multiple markets with varying regulatory requirements.
- Commercial mindset with a clear understanding of revenue drivers (NGR, ARPU, retention).
- Strong stakeholder management.
- Experience leading transformation and simplifying complex martech ecosystems.
- Commercially driven: obsessed with revenue, player value, and ROI.
- Customer‑centric: understands player motivations and behaviours deeply.
- Outcome‑focused: prioritises measurable business impact over activity.
- Pragmatic & fast‑moving: thrives in real‑time, event‑driven environments.
- Responsible: balances growth with regulatory compliance and player protection.
- Collaborative influencer: aligns diverse global stakeholders.
Desirable Skills You’ve Got Up Your Sleeve
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
Benefits
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast. Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career. Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Head of Marketing Technology in North Shields employer: Super Group
As the Head of Marketing Technology at our dynamic company, you will thrive in a fast-paced environment that champions innovation and personal growth. We offer robust learning and development programmes to accelerate your career, alongside a supportive work culture that prioritises employee well-being through our Employee Assistance Programme. Join us in a role that not only drives revenue growth but also fosters a collaborative spirit across global markets, ensuring you make a meaningful impact while enjoying unique benefits tailored to your needs.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Technology in North Shields
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Super Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Super Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Super Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Super Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Technology in North Shields
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Super Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Super Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Super Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Super Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Super Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Super Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
