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For Companies At a Glance
- Tasks: Lead impactful campaigns and manage brand communications for Lucozade.
- Company: Suntory is a leading global consumer products company with beloved beverage brands.
- Benefits: Enjoy a creative environment, work with top partners, and drive innovation.
- Why this job: Make a real impact in a fast-paced role with a focus on creativity and growth.
- Qualifications: Significant FMCG experience, strong leadership skills, and a passion for consumer insights.
- Other info: Join a diverse team committed to inclusion and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
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Senior Brand Manager
Requisition ID: 10346
Who We Are
Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe
About your role
Lucozade is a leading UK Sports & Energy drink brand with a strong portfolio and high-profile partnerships including Xbox, Jude Bellingham, and the England football teams. As Senior Brand Manager, you’ll lead impactful campaigns and innovation projects that align with evolving consumer trends. The role includes managing communications across ATL, BTL, digital, and partnerships, while owning the brand’s visual identity and DNA. You’ll influence stakeholders, manage budgets, and contribute to ambitious growth plans—all while bringing energy, creativity, and a passion for brand-building.
What You'll Do
This role leads the development of Lucozade’s brand communications and helps shape its future portfolio. It drives financial growth through strategic projects aligned with the brand’s long-term vision, while managing agency partners and ensuring campaigns meet KPIs, timelines, and budgets. You’ll own the integrated communications strategy across all channels, bring the brand world to life, and support execution teams in delivering key initiatives. Budget ownership and contribution to the leadership team’s high-performance culture are also central to the role.
What's in it for you
In this role, you’ll be at the heart of one of the UK’s most iconic brands—Lucozade—leading high-profile campaigns and initiatives that shape its future. You’ll have the opportunity to work with a sizeable budget, collaborate with top-tier partners like Xbox and England football teams, and drive innovation across media, digital, packaging, and experiential channels.
This is your chance to unlock your potential, assert your creativity, and make a real impact in a fast-moving, entrepreneurial environment that values passion, curiosity, and bold thinking.
You’ll also be part of a high-performing leadership team, supported by a company that champions diversity, equity, and inclusion—ensuring you can bring your whole self to work every day.
What You need to be successful
You have significant and relevant professional experience, including within FMCG. You’re passionate and curious about deeply understanding consumers, and you demonstrate strong team and leadership competencies. You excel at tracking brand performance and have a consistent track record of developing brilliant campaigns and activations. You influence and positively impact cross-functional teams and stakeholders, and you lead and manage external agency partners effectively. You bring a strong level of commercial awareness and make data-driven decisions. With an entrepreneurial, self-starting mindset, you’re comfortable navigating ambiguity and change, and you consistently demonstrate a growth mindset.
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
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Senior Brand Manager employer: Suntory Holdings Limited
Contact Detail:
Suntory Holdings Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with Lucozade's current marketing campaigns and brand positioning. Understanding their recent initiatives will help you discuss how you can contribute to their future projects during the interview.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with sports and energy drinks. Engaging with industry insiders can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare examples of successful brand campaigns you've led in the past. Be ready to discuss your approach to managing budgets and working with agency partners, as these are key aspects of the Senior Brand Manager role.
✨Tip Number 4
Showcase your understanding of consumer trends and data-driven decision-making. Being able to articulate how you've used consumer insights to shape brand strategies will demonstrate your fit for the role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Lucozade's brand identity and its market position. Familiarise yourself with their recent campaigns and partnerships, especially with high-profile brands like Xbox and the England football teams.
Tailor Your CV: Highlight your relevant experience in FMCG and brand management. Emphasise your achievements in leading successful campaigns and managing budgets, as these are crucial for the Senior Brand Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand-building and your understanding of consumer trends. Mention specific examples of how you've influenced stakeholders and driven growth in previous roles.
Showcase Your Leadership Skills: Demonstrate your leadership competencies in both your CV and cover letter. Provide examples of how you've effectively managed cross-functional teams and external agency partners to achieve campaign goals.
How to prepare for a job interview at Suntory Holdings Limited
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Lucozade and its market position. Familiarise yourself with recent campaigns, partnerships, and consumer trends. This will help you demonstrate your passion and knowledge during the discussion.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will showcase your ability to drive financial growth and manage brand performance effectively.
✨Demonstrate Leadership Skills
As a Senior Brand Manager, you'll need to influence cross-functional teams and manage agency partners. Be ready to share examples of how you've successfully led teams, navigated challenges, and fostered collaboration in previous roles.
✨Emphasise Your Data-Driven Approach
Discuss how you use data to inform your decisions and track brand performance. Be prepared to explain how you've leveraged insights to shape campaigns and drive innovation, as this aligns with the company's focus on making data-driven decisions.
