At a Glance
- Tasks: Drive growth in our DTC business through data-driven insights and innovative marketing strategies.
- Company: Join Suntory Global Spirits, a leading premium spirits company with a family-like culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal and professional growth.
- Other info: Collaborate across teams and enjoy a dynamic workplace focused on continuous improvement.
- Why this job: Make a real impact by turning performance data into actionable strategies in a fast-paced environment.
- Qualifications: Experience in eCommerce, digital marketing, and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 € per year.
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company, where each employee is treated like family and trusted with legacy. With our premium spirits and people, we are driving growth through impactful marketing, innovation, and an entrepreneurial spirit. Unleash your spirit by making an impact each and every day.
This is an exciting opportunity for a data lover wanting to help scale our emerging and fast‑growing DTC business. The role sits at the intersection of eCommerce, performance media, commercial, and activation, combining analytical strength in DTC performance management with commercial ownership of campaign delivery and trading execution. You will shape the growth of the DTC business by turning performance data into action. Working across DTC & Digital, Paid Media partners, CRM, and Finance, you will ensure decisions are grounded in strong commercial insight and a clear view of the consumer.
Role Responsibilities- Activation and Trading: Develop and implement DTC activation plans that support monthly sales targets and key trading moments. Manage relationships with paid media agencies to support effective multi‑channel activation across Google and Meta. Leverage first‑party consumer data in partnership with CRM to refine targeting, optimize sales plans, and improve customer value. Develop and manage the merchandising plan to strengthen the onsite consumer experience and commercial performance. Ensure catalogue is effectively managed to optimize the shopper journey.
- Performance and Commercial Insight: Own DTC performance reporting across brand.com platforms, tracking and communicating key eCommerce KPIs including traffic, conversion, AOV, CAC, retention, revenue, and campaign effectiveness. Deliver clear, actionable insight on customer behaviour, sales trends, and campaign performance to support commercial and marketing decision‑making. Lead regular trading and performance reviews, identifying risks, opportunities, and recommended actions. Translate complex data into clear stories and recommendations for both commercial and finance stakeholders.
- Financial control and governance: Support invoicing and month‑end close activities in partnership with Finance & Operations Manager, ensuring alignment between reported DTC results, revenue recognition, and P&L impact. Maintain accurate and consistent master data across systems and reporting tools, ensuring integrity of reporting. Identify and implement process improvements to strengthen reporting, analytics, and commercial decision‑making.
- Minimum requirements: Proven experience in DTC, eCommerce, digital & paid marketing/activation, commercial analytics, FP&A, or related business performance roles. Strong experience producing reports, dashboards, forecasts, and performance analysis that drive business decisions. Strong understanding of commercial and financial KPIs, including revenue, margin, contribution profit, ROI, and core eCommerce performance metrics. Experience working cross‑functionally with commercial, marketing, and finance stakeholders. Strong project management and prioritization skills, with the ability to manage multiple workstreams in a fast‑paced environment. Advanced Excel skills and proficiency with AI tools, as well as analytics platforms such as Power BI, Tableau, Google Analytics, or similar.
- Preferred Experience: Experience in digital marketing, eCommerce trading, or DTC sales. Experience using first‑party data to optimize performance and improve customer outcomes. Familiarity with CRM platforms, paid media platforms, and agency management. Familiarity with ERP and eCommerce platforms such as SAP, Magento, Shopify, or Salesforce Commerce Cloud. Experience in premium/luxury goods or alcoholic beverages categories is advantageous. Experience in scaling businesses or improving processes in emerging environments is a plus.
- Commercially minded and results focused
- Highly analytical with strong attention to detail
- Confident using data to influence decisions
- Strong communicator and collaborator
- Proactive, adaptable, and solutions‑oriented
- Comfortable operating in a fast‑paced, evolving environment
- Test‑and‑learn mindset with a focus on continuous improvement
- Delivery against DTC sales and profit targets
- Quality and timeliness of performance reporting
- Forecast accuracy and clarity of commercial insight
- Improvement in campaign, launch, and trading performance
- Strong cross‑functional execution
- Enhanced consumer and commercial decision‑making through actionable insight
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines. At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
DTC Analytics & Activation Specialist in Glasgow employer: Suntory Global Spirits
At Suntory Global Spirits, we pride ourselves on fostering a family-like work environment where every employee is empowered to make a meaningful impact. Our commitment to innovation and growth in the premium spirits industry is matched by our dedication to employee development, offering ample opportunities for professional advancement and collaboration across diverse teams. Located in a vibrant setting, we provide a unique chance to engage with cutting-edge eCommerce strategies while enjoying a culture that values inclusivity and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Analytics & Activation Specialist in Glasgow
✨Tip Number 1
Get to know the company inside out! Research Suntory Global Spirits, their products, and their culture. This way, when you get that interview, you can show them you're not just another candidate but someone who genuinely cares about their mission and values.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus in landing that dream job.
✨Tip Number 3
Prepare for your interview by practising common questions and crafting your own stories that highlight your skills in DTC analytics and activation. Use data-driven examples to showcase how you've made an impact in previous roles—this will resonate well with the hiring team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Suntory family and ready to unleash your spirit in the DTC space.
We think you need these skills to ace DTC Analytics & Activation Specialist in Glasgow
Some tips for your application 🫡
Show Your Data Love:Make sure to highlight your passion for data in your application. We want to see how you've used data to drive decisions and improve performance in your previous roles. Don't hold back on those numbers!
Tailor Your Application:Take the time to customise your CV and cover letter for this role. We’re looking for specific experiences that align with DTC, eCommerce, and performance analytics. Show us how your background fits perfectly with what we need!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point—just like we do with our data insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Suntory Global Spirits!
How to prepare for a job interview at Suntory Global Spirits
✨Know Your Numbers
As a DTC Analytics & Activation Specialist, you'll be expected to handle a lot of data. Brush up on key eCommerce KPIs like traffic, conversion rates, and AOV. Be ready to discuss how you've used these metrics in past roles to drive decisions and improve performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of reports or dashboards you've created that influenced business outcomes. Highlight your experience with tools like Power BI or Google Analytics, and be ready to explain how you turned complex data into actionable insights.
✨Understand the Brand and Market
Do your homework on Suntory Global Spirits and its products. Familiarise yourself with their market position and competitors. This will help you articulate how your skills can contribute to their DTC growth and align with their entrepreneurial spirit.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles, particularly in eCommerce or digital marketing, and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
