At a Glance
- Tasks: Coordinate exceptional brand experiences and manage events at our Scotch and Irish Distilleries.
- Company: Join Suntory Global Spirits, a leading premium spirits company that values its people.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact in the spirits industry while unleashing your creativity.
- Qualifications: 3+ years in event management or brand marketing; passion for Scotch and Irish Whisk(e)y.
The predicted salary is between 40500 - 49500 £ per year.
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity? The Brand Experience Executive will coordinate and deliver an exceptional brand experience for trade partners, media and internal stakeholders visiting our Scotch and Irish Distilleries. This role will also provide consultancy support to distillery brand homes, focusing on marketing and event planning initiatives.
Role Responsibilities
- Brand Experience Programme Coordination: Develop and manage a comprehensive Brand Experience programme for Suntory Global Spirits Scotch and Irish Distilleries. Coordinate logistics for trade, media and internal visits including travel, accommodation and on-site experiences that cater for both trade and travel trade audiences. Create engaging itineraries that showcase the brand’s rich heritage, craftsmanship, and product offerings.
- Event Management: Collaborate with internal teams to develop events that showcase the distilleries and products. Ensuring the successful execution of events, including budget management, vendor coordination and post-event evaluations.
- Brand Experience Delivery: Ensure a best-in-class brand experience for trade visitors, aligning with company values and brand messaging. Collaborate with distillery teams to enhance guest experiences through storytelling and interactive elements. Collect feedback from trade, media and internal partners to continually improve the BEP.
- Consultancy Support: Provide expert marketing and event planning consultancy to distillery brand homes. Assist teams in developing marketing strategies and event concepts that align with brand goals. Offer guidance on best practices for hosting events, including engagement tactics and measurement of success.
- Travel Trade and Business Development: Identify and develop new business opportunities with the travel trade sector to expand the brand’s reach and partnerships. Establish and nurture relationships with travel trade professionals and agencies, advocating for collaboration and partnership initiatives. Monitor industry trends and competitor activities to identify growth opportunities and develop proactive strategies.
- Stakeholder Management: Build and maintain relationships with trade media partners, travel trade professionals, industry influencers, and distillery teams. Serve as the main point of contact for trade visitor inquiries and communications. Collaborate with internal marketing teams to ensure consistency in messaging across all platforms.
- Team Development: Monitor and report on the effectiveness of the BEP, events and business development initiatives. Use data insights to make informed recommendations for future programmes, events and strategies.
Qualifications
Desirable: Bachelor’s degree in Marketing, Business Development, Events Management or a related field.
Experience: 3+ years of experience in event management, hospitality, brand marketing or business development. Proven track record in managing brand experience programmes or similar initiatives, with a focus on both trade, media and internal visits and the travel trade.
Personal Attributes: Passion for Scotch and Irish Whisk(e)y, with a keen understanding of industry trends. Creative thinker capable of developing innovative ideas and solutions. Committed to delivering high-quality experiences and services.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines. At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Brand Experience Executive in Glasgow employer: Suntory Global Spirits
Suntory Global Spirits is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to take ownership of their roles. Located in the UK, this position offers unique opportunities for professional growth and development within a global framework, alongside competitive benefits and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding careers in finance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Experience Executive in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Suntory Global Spirits and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Suntory Global Spirits are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Suntory Global Spirits on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Brand Experience Executive in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Suntory Global Spirits. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Suntory Global Spirits:Show us that you’ve done your homework! In your application, briefly mention what you admire about Suntory Global Spirits’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Suntory Global Spirits
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Suntory Global Spirits will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Suntory Global Spirits, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
