At a Glance
- Tasks: Lead insights for global RTD growth, driving strategic decisions and analytics.
- Company: Join a leading beverage company with a focus on innovation and growth.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Collaborate with senior leaders and influence key business strategies.
- Why this job: Shape the future of RTD brands and make a real impact globally.
- Qualifications: 10+ years in insights, strong analytical skills, and beverage industry experience.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Insights, Global RTD is responsible for providing strategic guidance and actionable insights to drive the growth of Suntory Global RTD portfolio working closely with all regions, with primary focus on outside America growth opportunities (EU, APAC). This role oversees the insights and analytics requirements of Ready-To-Drink category led by OTR and -196 brands as well as Spirits brands extensions and new ventures in RTDs.
This role will involve overseeing consumer and shopper insights, marketing analytics, business forecasting, category/brand insights, and performance analytics to identify and capitalize on present and emerging opportunities. By leveraging deep category expertise and working closely with the global brand & market teams, the Head of Insights, Global RTD will play a pivotal role in shaping the future of the business through opportunity identification and strategic decision-making.
The successful candidate will need to have a proven track record of delivering impactful insights at the client-side, fostering a culture of data-driven decision-making, and collaborating effectively with cross-functional teams to achieve business objectives. The role reports directly into the VP, Global Head of Insights and Analytics (New York) and is a key member of the insights and analytics leadership team. This person will also have a dotted line reporting to the Global Head of Marketing RTD. The key stakeholders are the Global President RTD, Global Head of Innovation and Marketing leadership teams of the RTD business globally.
Role Responsibilities- Lead a well-established and respected insights function and capability within the RTD and Global organization.
- Seamless leadership of insights development and deployment across functions.
- Drive high-impact, high-profile strategic consumer and market projects to deliver regional growth aspirations utilizing insights and analytics.
- Structure clear processes and develop strategic models to address ambiguous challenges including foundational consumer understanding, brand equity development and innovation forecasting and delivery.
- Regular engagement with, and presentation to senior level audience, including the Global RTD Executive Leadership Teams.
- Influences every business function (Sales, Marketing, Finance, Strategy, R&D, Supply Chain, IT) by providing insights and analytics solutions and recommendations on varied business questions.
- Requires understanding of market dynamics and drivers of growth across the key RTD markets.
- 10+ years of experience building and leading insights & analytics teams ideally in the Client-side.
- Extensive Industry experience in Beverages, AlcBev is highly preferred and CPG a plus.
- Relevant bachelor’s degree required – master’s degree a plus.
- Analytical and strategic mindset to think about the near- and longer-term team and evolution of analytics and insights capabilities.
- High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible impact on the organization.
- Experience setting, aligning, and delivering an insights agenda / learning plan and accountability.
- Team player with ability to work well in a fast paced, unstructured entrepreneurial environment.
- Demonstrated experience in managing teams / leader of leaders.
- Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques.
- Experience leading custom research across a variety of methodologies and business applications.
- Proven experience in synthesizing information from multiple resources including syndicated data and analysis.
- Deep experience utilizing predictive analytics and predictive modeling, with experience in statistical analysis and modeling.
- Demonstrated experience in creating scalable, repeatable processes.
- Proficiency in reporting / analytics and AI tools required.
- Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.) and ability to generate category or brand insights and to form recommendations.
- Strong communication, influence and presentation skills with proven track record of using insights to influence executives and colleagues.
- Experience developing, aligning, and owning a team research budget.
- Willing to travel to key markets.
Director, Global RTD Insights employer: Suntory Global Spirits
Suntory is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging innovation and collaboration across its global teams. With a strong focus on employee growth, the company offers extensive opportunities for professional development and leadership exposure, particularly in the vibrant Ready-To-Drink sector. Located in a diverse and thriving market, employees benefit from a stimulating environment that values data-driven decision-making and strategic insights, making it an ideal place for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Global RTD Insights
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Suntory Global Spirits and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Suntory Global Spirits are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Suntory Global Spirits on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Suntory Global Spirits. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Global RTD Insights
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Suntory Global Spirits. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Suntory Global Spirits:Show us that you’ve done your homework! In your application, briefly mention what you admire about Suntory Global Spirits’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Suntory Global Spirits
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Suntory Global Spirits will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Suntory Global Spirits, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
