Brand Manager Sipsmith & Portfolio Brands in City of Westminster

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company, where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We are building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.

Be part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level. Exposure to a wide range of stakeholders, including senior leaders. Opportunity to contribute to driving commercial results and process improvement within a newly set up company.

The Brand Manager Portfolio Brands will lead the UK marketing plans for Sipsmith and Sourz, as well as support the future development of these local jewels. They will also support across innovation launches and our smaller portfolio products, like Midori. They will own the commercial and activation delivery of the brands as well as being the custodian of the brand equities in the UK. A big part of the role is executing in key cities with a particular focus on London – home to some of the world's most influential consumers and customers.

As a Brand Manager you will inspire teams across the business with Sipsmith and Sourz brands. You will deliver seasonal marketing activations, support key milestones in the commercial planning process, and ensure the brand owner and agencies keep delivering in line with the needs of the UK customers and consumers.

Role Responsibilities

• Manage brand marketing strategy, execution and commercial delivery of Sipsmith, Sourz and Portfolio brands (incl. activation, price/promotion, channel, customer) across activation, price/promotion, channel, and customer programmes, ensuring excellence in priority moments and locations.
• Act as custodian of the brands' DNA in the UK, ensuring cultural relevance, consistent tone of voice, and flawless brand representation across all touchpoints.
• Lead performance management with a rigorous, insight-led approach to ROI, ensuring every investment is measured, optimised, and delivering against commercial targets.
• Prepare and support regular business reviews with the Marketing Manager, Sipsmith Global team and wider key stakeholders, delivering high-quality presentations and overseeing monthly reporting.
• Create and deliver world-class brand plans rooted in insight, cultural opportunity, and robust evaluation, balancing creativity with commercial focus to drive profitability, market share, and annual targets.
• Nurture strong, collaborative relationships with Global teams to ensure strategic alignment while championing the needs of the UK market.
• Deliver marketing planning process across Sipsmith Gin & Portfolio brands to ensure our plans are executed within customer planning cycles and operational needs, while ensuring stakeholders and agencies are held accountable to deliver within these time frames.
• Drive social-first, culturally led activation thinking across the brands, ensuring we connect meaningfully with key audiences, particularly in influence-driving cities like London.
• Liaise with agencies across creative, social, media, PR, and experiential to ensure cohesive and high-quality campaign delivery.

Qualifications

• 4+ years of relevant marketing experience, ideally with exposure to premium, lifestyle, or culturally driven brands.
• Strong understanding of brand building and customer marketing across digital, social and retail environments.
• Experience developing and executing culturally led campaigns that drive real consumer relevance and brand momentum.
• Confident user of social media tools, with working knowledge of platforms like Meta + Meta Business Manager, TikTok, Traackr, and emerging channels.
• A proactive self-starter with entrepreneurial energy, who brings ideas, spots opportunities early, and thrives in a fast-paced, build-phase environment.
• Strong planning and organisational abilities with proven project and event management skills, able to manage multiple workstreams with pace and precision.
• Good understanding of UK spirits landscape, consumers and trade dynamics, with a finger on the pulse of cultural trends, social behaviour and digital platforms.
• Ability to build strong internal and external relationships, with confident presentation skills suited to audiences of all sizes.
• Comfortable working independently and collaboratively, navigating local and global stakeholders effectively.
• Resilient under pressure with the ability to meet tight deadlines while maintaining high standards.
• Competent in Office365, PowerPoint, Excel, and confident using digital and social tools.

Note: While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

This description reflects the current requirements and responsibilities of the role as of the date issued. It is not intended to be an exhaustive list of duties, responsibilities, or qualifications.