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- Tasks: Lead shopper marketing campaigns and develop execution toolkits for brand growth.
- Company: Join Suntory, a top global soft drinks company with beloved brands.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a fast-paced team driving impactful marketing strategies and brand success.
- Qualifications: Commercial experience and strong project leadership skills are preferred.
- Other info: Suntory values diversity and inclusivity, fostering a supportive workplace culture.
The predicted salary is between 43200 - 72000 £ per year.
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Suntory is a fast-moving, agile, and entrepreneurial business that is home to some of the nation’s most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe.
About your role
As our Brand Activation Manager, you will lead the front-end/internal deployment of all Shopper Marketing Campaigns and ensure they are delivered to the customer-facing teams in a consistent, simple, and efficient manner. Your focus will be on leading a best-in-class end-to-end execution process and material to deliver commercial and brand growth for Suntory GB&I and support our customer-facing teams to be ‘Gemba centric’.
You will develop shopper toolkits for all campaigns, providing internal and external stakeholders with the right level of information and insight. You will support the business in creating marketing-leading brand and commercial plans and ensure seamless brand communication to our external sales teams. Additionally, you will lead the short-term (6 months) execution process, ensuring clear and concise communication across the cross-functional business.
This is a non-customer facing strategic role that enables other team members to be 10% Gemba centric by creating collaborative relationships with agency partners, leading flawless execution tracking and processes, and managing all internal sign-off procedures. The individual will need to think multifacetedly, integrating a commercial lens, brand plans, and customer perspectives to form well-rounded, objective recommendations.
What You\’ll Do
- Lead the creative development and management of shopper marketing campaigns across the drinks portfolio, including Lucozade Energy, Sport, and Ribena.
- Build strategic, customer-centric execution toolkits for all campaigns, including internal back-office processes.
- Develop and implement the end-to-end shopper marketing execution process, contributing appropriate inputs into the commercial cycle.
- Lead the tracking and evaluation of each activation campaign, maintaining the master scorecard and providing insights for future campaigns.
- Build and lead the brand communication platform to facilitate the flow of information to the sales function with best-in-class external content.
- Support the formation and maintenance of effective relationships with shopper marketing agencies and brand partners.
- Share and collate best-in-class insights from agencies, suppliers, and retailers.
- Translate brand, consumer, and shopper insights into shopper activation strategies.
- Review all point-of-sale materials, including new technologies and innovations.
- Support the execution of test & learn initiatives.
What\’s in it for you
Suntory is a fast-moving, agile, and entrepreneurial business that is home to some of the nation’s most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a diverse portfolio of beverages enjoyed by millions worldwide.
What You need to be successful
Preferably, candidates should have commercial experience.
Key Competencies and Skills
- Transitioning insights into action and delivery
- Leading projects across multiple teams
- Dynamic thought leadership
- Experience in customer-facing roles
- Desire to create change and build best-in-class executions
- High attention to detail
Our DEI Commitment
At Suntory, we recognize that diverse perspectives and backgrounds contribute to our success. We are committed to fostering an inclusive workplace where everyone can bring their whole selves to work. Our recruitment processes highlight what we offer as an employer and allow candidates to share their unique skills and experiences. We strive to make our interview process inclusive and provide reasonable accommodations as needed. Together, we aim to cultivate a workplace where everyone can thrive and support our mission of Growing for Good.
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Brand Activation Manager employer: Suntory Beverage & Food France
Contact Detail:
Suntory Beverage & Food France Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager
✨Tip Number 1
Familiarise yourself with Suntory's brand portfolio, especially their key products like Lucozade and Ribena. Understanding the nuances of these brands will help you demonstrate your knowledge during discussions and show how you can contribute to their marketing strategies.
✨Tip Number 2
Network with professionals in the beverage industry, particularly those involved in shopper marketing. Engaging with industry peers can provide insights into best practices and trends that you can leverage in your role as a Brand Activation Manager.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional projects. Highlight specific examples where you've successfully collaborated with multiple teams to execute marketing campaigns, as this is crucial for the role at Suntory.
✨Tip Number 4
Stay updated on the latest trends in shopper marketing and consumer behaviour. Being able to speak knowledgeably about current market dynamics will position you as a strong candidate who can bring valuable insights to the team.
We think you need these skills to ace Brand Activation Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Brand Activation Manager position at Suntory. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the role. Focus on your commercial experience, project leadership, and any previous work in shopper marketing or brand activation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the beverage industry. Mention specific examples of how you've successfully led projects or campaigns in the past.
Highlight Key Competencies: In your application, emphasise your ability to transition insights into action, lead cross-functional teams, and your attention to detail. These competencies are crucial for the Brand Activation Manager role.
How to prepare for a job interview at Suntory Beverage & Food France
✨Understand the Brand
Before your interview, take some time to research Suntory and its brands, like Lucozade and Ribena. Understanding their market position and recent campaigns will help you demonstrate your knowledge and passion for the brand during the interview.
✨Showcase Your Project Management Skills
As a Brand Activation Manager, you'll need to lead projects across multiple teams. Be prepared to discuss your experience in managing similar projects, highlighting your ability to coordinate with different stakeholders and ensure timely execution.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to shopper marketing campaigns. Think of examples from your past experience where you've successfully transitioned insights into action or led a campaign, and be ready to share these stories.
✨Emphasise Your Attention to Detail
Given the high attention to detail required for this role, be ready to discuss how you ensure accuracy in your work. You might want to provide examples of how you've maintained quality control in previous projects or campaigns.