Senior Manager, Brand Development & Future Brands

At Suntory Beverage and Food, we boldly move forward together to realise the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

This position plays an important role in shaping the Ribena and future brand’s future, driving innovation and strategy, and ensuring the brand portfolio meets the ever-evolving demands of our Seikatsusha and market while aligning with organisational goals. This role is critical in driving brand growth, profitability, and equity while ensuring successful execution of marketing initiatives across multiple markets. The ideal candidate will have a strong background in brand management, innovation, and stakeholder collaboration, with a proven ability to deliver results in a fast-paced environment.

How You Can Add Value

• Brand Growth: Drive Ribena’s growth and profitability through strategic initiatives.
• Innovation: Oversee innovation pipeline and manage new products aligned with market trends.
• Project Leadership: Lead and execute brand strategies, ensuring on-time delivery and alignment with business objectives.
• Market Insights: Conduct Gemba to understand consumer needs and market trends, turning insights into actionable plans.
• Stakeholder Management: Liaise with Cluster Asia and BUs to align on key initiatives and strategic priorities.
• Creative Strategy: Develop and execute Ribena’s creative strategy with agencies.
• Budget Control: Manage the budget for Ribena’s development costs, A&M, and consumer research.
• Market Analysis: Conduct market analysis to identify growth opportunities and define brand positioning.

What You Need to Be Successful

• Minimum of 4+ years at Brand Manager level or equivalent, preferably with experience across different geographies.
• Strong strategic thinking, commercial acumen, and marketing skills.
• Good knowledge and experience in brand marketing and project management.
• Strong analytical, problem-solving, and critical thinking abilities.
• Excellent stakeholder management skills.
• Good communication and networking abilities.
• Demonstrated innovative and creative skills.
• Willingness to travel.

Our DEI Commitment

At Suntory, we recognise that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, colour, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic. Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavour to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.