At a Glance
- Tasks: Create engaging email campaigns that drive customer engagement and boost sales.
- Company: Join Sunspel, a luxury clothing brand with over 160 years of heritage.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Full-time role based in our vibrant Marylebone office.
- Why this job: Be part of a team that values quality and innovation in fashion marketing.
- Qualifications: Experience in email marketing, data analysis, and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sunspel makes beautiful, everyday clothing that forms the foundation of the modern luxury wardrobe. We have been handcrafting garments and innovating unique fabrics in the UK for over 160 years, building a global reputation for uncompromising quality, timeless design and luxury fabrics. We believe in making clothes with care. We care about where we source our materials from, the people we work with and the quality of everything we do.
We are seeking a CRM and Email Marketing Manager, who will work with the Head of Ecommerce on developing an email marketing and CRM strategy that drives engagement, conversion, and retention KPIs. You will be highly organised and have previous experience of managing email communications with creative flair and a customer focused attitude. Previous Ometria ESP experience is preferred.
Key Responsibilities:- Building an email marketing calendar that balances principles of driving revenue, click-through and conversion KPIs with luxury brand storytelling.
- Collaborating with the wider Ecommerce and Marketing teams to ensure the email calendar is aligned with commercial priorities and the brand marketing calendar.
- Coordinating the full email campaign creation process by working cross-departmentally on content and segmentation planning, creative and copy briefs, campaign build and localisation, as well as reporting and analysis.
- Determining weekly performance metrics and taking ownership of in-depth reporting of email channels.
- Championing customer data analysis to identify trends, extract insights, summarise learnings and formulate action plans.
- Developing segmentation strategies to ensure commercial and brand messages are tailored to relevant audiences at the optimum times.
- Maintaining, enhancing, and expanding the email automation programme that delivers targeted and personalised emails to achieve increases across conversion, retention, and lifetime metrics.
- Maintaining and growing the email marketing database, e.g., through customer data capture initiatives and on-site and off-site lead generation activities.
- Developing and executing an A/B testing programme to achieve higher levels of engagement, click-through rates and conversions (including but not limited to layout, copy, CTAs, dynamic content and subject line tests).
- Supporting the development and execution of the VIP and loyalty programme.
- Strong numerical skills and commercial acumen.
- Previous experience of data analysis and customer segmentation.
- Previous experience of managing email communications.
- Well-versed in email/marketing platforms (Ometria experience is preferred).
- Basic Adobe and HTML skills.
- Strong understanding of what best-in-class creative and formats look like.
- Strong communication and relationship building skills.
- Proactive approach to work.
This is a full time, on site role based at our Marylebone office.
CRM & Email Marketing Manager in London employer: Sunspel
At Sunspel, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values creativity and collaboration. Our Marylebone office is not just a workplace; it's a hub for innovation where employees are encouraged to grow and develop their skills in a supportive environment. With a commitment to quality and craftsmanship, we provide our team with unique opportunities to contribute to a luxury brand that has been synonymous with excellence for over 160 years.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Sunspel's history, values, and products. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and email marketing. Think about how your experience aligns with their needs, especially around data analysis and customer segmentation.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace CRM & Email Marketing Manager in London
Some tips for your application 🫡
Show Your Creative Flair:When crafting your application, let your creativity shine through! Use engaging language and showcase your unique style, especially in your cover letter. We want to see how you can bring that creative flair to our email marketing campaigns.
Highlight Relevant Experience:Make sure to emphasise your previous experience with email communications and CRM strategies. Share specific examples of how you've driven engagement and conversions in past roles. This will help us see how you can contribute to our goals at Sunspel.
Be Data-Driven:Since data analysis is key for this role, don’t forget to mention your strong numerical skills and any experience you have with customer segmentation. We love candidates who can turn insights into action, so share how you've done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Sunspel team!
How to prepare for a job interview at Sunspel
✨Know Your Stuff
Before the interview, dive deep into Sunspel's brand values and history. Understand their commitment to quality and luxury fabrics. This will help you align your answers with their ethos and show that you're genuinely interested in the company.
✨Showcase Your Creativity
As a CRM & Email Marketing Manager, creativity is key. Prepare examples of past email campaigns you've managed, highlighting your creative flair and how it drove engagement. Be ready to discuss your thought process behind segmentation strategies and A/B testing.
✨Be Data-Driven
Brush up on your numerical skills and be prepared to discuss how you've used data analysis to inform your marketing strategies. Bring specific metrics from previous roles to demonstrate your ability to drive conversion and retention KPIs.
✨Collaborate Like a Pro
Since this role involves working cross-departmentally, think of examples where you've successfully collaborated with other teams. Highlight your communication skills and how you’ve built relationships to achieve common goals in your previous positions.
