At a Glance
- Tasks: Create engaging email campaigns that drive customer engagement and boost sales.
- Company: Join Sunspel, a luxury clothing brand with over 160 years of heritage.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Work in a vibrant Marylebone office with a focus on collaboration and creativity.
- Why this job: Be part of a team that values quality and innovation in fashion marketing.
- Qualifications: Experience in email marketing, data analysis, and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sunspel makes beautiful, everyday clothing that forms the foundation of the modern luxury wardrobe. We have been handcrafting garments and innovating unique fabrics in the UK for over 160 years, building a global reputation for uncompromising quality, timeless design and luxury fabrics. We believe in making clothes with care. We care about where we source our materials from, the people we work with and the quality of everything we do.
We are seeking a CRM and Email Marketing Manager, who will work with the Head of Ecommerce on developing an email marketing and CRM strategy that drives engagement, conversion, and retention KPIs. You will be highly organised and have previous experience of managing email communications with creative flair and a customer focused attitude. Previous Ometria ESP experience is preferred.
Key Responsibilities:- Building an email marketing calendar that balances principles of driving revenue, click-through and conversion KPIs with luxury brand storytelling.
- Collaborating with the wider Ecommerce and Marketing teams to ensure the email calendar is aligned with commercial priorities and the brand marketing calendar.
- Coordinating the full email campaign creation process by working cross-departmentally on content and segmentation planning, creative and copy briefs, campaign build and localisation, as well as reporting and analysis.
- Determining weekly performance metrics and taking ownership of in-depth reporting of email channels.
- Championing customer data analysis to identify trends, extract insights, summarise learnings and formulate action plans.
- Developing segmentation strategies to ensure commercial and brand messages are tailored to relevant audiences at the optimum times.
- Maintaining, enhancing, and expanding the email automation programme that delivers targeted and personalised emails to achieve increases across conversion, retention, and lifetime metrics.
- Maintaining and growing the email marketing database, e.g., through customer data capture initiatives and on-site and off-site lead generation activities.
- Developing and executing an A/B testing programme to achieve higher levels of engagement, click-through rates and conversions (including but not limited to layout, copy, CTAs, dynamic content and subject line tests).
- Supporting the development and execution of the VIP and loyalty programme.
- Strong numerical skills and commercial acumen.
- Previous experience of data analysis and customer segmentation.
- Previous experience of managing email communications.
- Well-versed in email/marketing platforms (Ometria experience is preferred).
- Basic Adobe and HTML skills.
- Strong understanding of what best-in-class creative and formats look like.
- Strong communication and relationship building skills.
- Proactive approach to work.
This is a full time, on site role based at our Marylebone office.
CRM & Email Marketing Manager employer: Sunspel
At Sunspel, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values creativity and collaboration. Our Marylebone office is not just a workplace; it's a hub for innovation where employees are encouraged to grow and develop their skills in a supportive environment. With a commitment to quality and craftsmanship, we provide our team with unique opportunities to contribute to a luxury brand that has been synonymous with excellence for over 160 years.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email marketing campaigns and CRM strategies. This is your chance to demonstrate your creative flair and customer-focused attitude, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their brand storytelling and think about how you can contribute to their email marketing calendar. We want to see your passion for luxury brands and how you can drive engagement!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM & Email Marketing Manager
Some tips for your application 🫡
Show Your Creative Flair:When crafting your application, let your creativity shine through! Use engaging language and showcase your unique style, especially in your cover letter. We want to see how you can bring that creative flair to our email marketing campaigns.
Highlight Relevant Experience:Make sure to emphasise your previous experience with email communications and CRM strategies. We’re looking for someone who knows their stuff, so don’t hold back on sharing specific examples of your successes in driving engagement and conversions.
Be Data-Driven:Since we love numbers, include any relevant data analysis experience in your application. Talk about how you've used insights to shape your strategies and improve performance metrics. Show us you can turn data into actionable plans!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Sunspel!
How to prepare for a job interview at Sunspel
✨Know Your Stuff
Before the interview, dive deep into Sunspel's brand values and history. Understand their commitment to quality and luxury fabrics. This will help you connect your experience in CRM and email marketing with their ethos, showing that you're not just a fit for the role but also for the company culture.
✨Showcase Your Creativity
Prepare examples of past email campaigns you've managed, especially those that highlight your creative flair. Be ready to discuss how you balanced storytelling with driving KPIs. This is your chance to demonstrate how you can bring a unique touch to their email marketing strategy.
✨Data is Key
Since the role involves data analysis and segmentation, brush up on your numerical skills. Be prepared to discuss how you've used data to inform your strategies in previous roles. Highlight any experience with A/B testing and how it led to improved engagement or conversion rates.
✨Collaboration is Crucial
Emphasise your ability to work cross-departmentally. Share examples of how you've collaborated with other teams to align marketing efforts with commercial priorities. This will show that you understand the importance of teamwork in achieving successful email campaigns.
