Digital Producer

• Cruthaich ro-innleachdan susbaint fa leth airson X, Instagram, TikTok, YouTube agus ùrlaran ùra, a bharrachd air craoladh sreathach, susbaint air-loidhne agus BBC iPlayer.

Iomadachd agus in-ghabhaltas

The Digital Producer will be based at our Glasgow office, working across our live sport productions as part of our BBC ALBA Multi-Sport contract.

This role will be working within the Sunset+Vine editorial team to develop, produce and deliver engaging Gaelic-language digital content across social media and OTT platforms. The successful candidate will be the main point of contact with the BBC ALBA digital team. They will combine strong editorial judgement with production experience and a detailed understanding of digital audiences and strategy to produce content that grows reach, deepens audience connection and leads audiences to linear and social platforms.

Key Responsibilities

• Develop and deliver digital-first content ideas and deliver schedule aligned with editorial objective.
• Identify opportunities to increase the visibility, reach and engagement on Gaelic content with existing and new audiences.
• Work with the wider production team to produce short-form and long-form content for social media, OTT and digital platforms.
• Work with presenters, contributors and production team to create compelling storytelling and capture key moments and storylines from BBC ALBA’s live coverage.
• Build relationships with Gaelic-speaking contributors, communities and stakeholders to generate relevant ideas and enhance audience engagement.
• Manage shooting schedules, clipping and content delivery deadlines.
• Create platform specific content strategies for X, Instagram, TikTok, YouTube and emerging platforms as well as linear news, online news and BBC iPlayer.
• Monitor performance metrics and use audience insights to optimise content.
• Ensure that all content is culturally relevant and complies with editorial, legal and brand guidelines.
• Attend live events and oversee digital content production on location where required.

Skills and Experience

• Fluent spoken and written Gaelic.
• Demonstrable experience creating, producing or promoting Gaelic-language digital content within sport, broadcasting or entertainment.
• Strong understanding of Gaelic culture, audiences and the Scottish media landscape.
• Experience planning and delivering multi-platform content campaigns.
• Knowledge of audience analytics tools.
• Excellent editorial judgement and storytelling skills.
• Strong organisational, communication and project management abilities.
• Experience working with talent, contributors and stakeholders.
• Knowledge of video production workflows from shooting through to delivery.
• Experience working with editing software (DaVinci Resolve, Adobe Premiere Pro, Avid) and related post-production workflows.
• Ability to work under pressure and meet tight deadlines.
• Passion and in-depth knowledge of the sport and storytelling. Multi-Sport experience and knowledge desirable.
• Valid drivers licence

Please note:

• Production will involve working some unsociable hours, bank holidays and onsite weekend work as necessary.
• This role may involve working onsite at various locations across the UK and worldwide.
• Expectation to work in the office or on location for a minimum 3 days per week, with the remainder (2 days) worked from home.
• Applicants must have the right to work in the UK on a full-time basis. Please note that we are unable to offer visa sponsorship for this role.

Diversity and inclusion

We want our team to reflect the wide range of audiences and communities we serve. We welcome applications from people of all backgrounds, identities and experiences, and particularly encourage applications from groups that are currently underrepresented in television production.

If you have a disability or long-term health condition and need any reasonable adjustments during the recruitment process, please let us know. We will be happy to discuss how we can support you.

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