Regional Brand & Marketing Manager in Penarth

Exciting news! We are on a growing journey and building a stellar team! At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why you should be part of Sunnystep’s success: We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better. We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionise the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

You will be responsible for:

• Brand Strategy & Positioning: Define and sharpen Sunnystep’s brand positioning, value proposition, and narrative across key customer personas. Translate “science-led comfort” into simple, emotionally resonant messages customers immediately understand. Ensure brand consistency across online, retail, CRM, campaigns, and product communication.
• Persona‑Led Demand Creation: Identify and prioritise high‑value customer personas by market (SG/MY/CN). Build persona‑specific messaging frameworks and creative angles. Prove at least one repeatable persona × message × creative system that converts profitably.
• Creative & Content Strategy (Not Execution): Set the creative strategy and hypotheses behind content, ads, and campaigns. Guide content direction so teams know what story to tell and why, not just what to post. Work with execution teams to scale winners and kill underperforming ideas quickly.
• Brand × Performance Integration: Partner closely with Growth, AI/Data, and Retail teams to link brand narrative → creative → traffic → conversion → retention → unit economics. Ensure brand success is measured by ROAS, CAC, conversion lift, and retention, not vanity metrics.
• Customer Insights & Learning Loop: Own synthesis of customer insights from CS, retail feedback, surveys, and data. Turn insights into clear brand decisions and priorities. Produce quarterly Brand & Growth Insight summaries for leadership.
• Team Enablement & Cross‑Functional Leadership: Coach and develop brand, content, and CRM talent. Set clear standards for creative quality, testing discipline, and brand coherence. Build lightweight but scalable brand systems and playbooks.

We would want to speak with you if you are / have:

• 3+ years in brand, marketing, or growth roles in consumer brands.
• Proven ability to connect brand storytelling with commercial outcomes.
• Strong strategic thinking with hands‑on execution judgment.
• Comfortable working with data, experiments, and fast iteration.

What Success Looks Like (12 Months): Sunnystep has a clear and differentiated brand position in its core markets. One or more persona‑led narratives consistently deliver strong conversion and ROAS. Reduced reliance on discounts and paid traffic. Brand becomes a repeatable demand engine, not an ad‑hoc function.

What This Role Is Not: Not a pure creative or social media role. Not PR‑only or campaign‑only. Not a large‑company, slow‑cycle brand role.

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities. We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team.