At a Glance
- Tasks: Lead advanced data modelling to optimise marketing performance and drive strategic decisions.
- Company: Join a friendly, evolving company focused on customer insight and collaboration.
- Benefits: Enjoy a competitive salary, bonus, pension, and a fun office environment in Bristol.
- Other info: Work in a supportive team with excellent career growth opportunities.
- Why this job: Make a real impact by uncovering insights that shape marketing strategies and improve ROI.
- Qualifications: Experience in digital platforms, data analysis, and stakeholder management is essential.
The predicted salary is between 60000 - 75000 £ per year.
Reporting to the Head of Performance, this role will take ownership of advanced data modelling to uncover insights and identify emerging trends across marketing campaign performance. You will provide actionable intelligence to support Marketing in optimising media investment, while driving measurable improvements across multi-channel KPIs and influencing strategic business outcomes.
Here’s what you’ll do for us:
- Lead advanced data modelling and trading analysis to provide Marketing with actionable insights on market and performance trends, enabling strategic decision-making across online and offline marketing campaigns.
- Design and implement sophisticated data-driven methodologies and optimise marketing effectiveness and efficiency across all channels, using predictive and prescriptive modelling techniques.
- Own and drive profit analysis on both prospective and actual media spend, identifying opportunities for improved ROI and guiding investment decisions at a strategic level.
- Develop and maintain cross-channel marketing efficiency models, ensuring the Distribution team fully understands downstream impacts of campaign decisions and can act on insights proactively.
- Lead, mentor and manage a team of analysts, ensuring prioritisation of high-impact work, adherence to deadlines and continuous upskilling in advanced analytics and modelling techniques.
- Cultivate and maintain strong relationships with internal and external stakeholders, ensuring seamless reporting and analysis processes and translating complex insights into clear, actionable guidance.
- Lead within SunLife’s Testing and Optimisation working groups, providing strategic input on test design, advanced analysis of active tests and recommendations to improve overall conversion and efficiency performance.
- Own competitor, market and consumer analysis, leveraging advanced modelling to detect trends, anticipate market shifts and provide stakeholders with predictive insights that inform strategic decisions.
- Lead as the expert on the Performance Team’s full MI Suite, using advanced analytics and integrated predictive models to answer live trading queries accurately, model potential scenarios and support stakeholder understanding of complex data.
Here’s what we will do for you:
As well as offering a creative and exciting office environment on the riverside in Bristol, we offer a competitive salary, bonus and pension. Our Brightening Squad work hard – and with a healthy budget – to make SunLife fun to work and together with various charitable events throughout the year there’s always a chance to Give Back.
How you’ll be successful:
- Accurate and timely insight delivered, strategic decisions are consistently informed by Performance Team’s analysis, reduction in performance and efficiency gaps due to modelled insights.
- Improved campaign efficiency KPIs (ROI, CPA, Quote to App conversion), adoption of new methodologies by marketing teams, demonstrable reduction in reporting errors and analysis time.
- Accurate profit forecasts, demonstrable use of investment recommendations adopted by marketing teams.
- Model outputs routinely used by Performance and Marketing teams to plan media laydowns and to quantify downstream impacts of strategic decisions.
- Team goals created, maintained and completed on time. Team skillset evolves and is tracked via PDPs and performance reviews.
- Stakeholder feedback and satisfaction scores reach and maintain a high level. Reporting is consistently used by teams across SunLife.
- Marketing and digital optimisation tests documented and successful tests implemented. Conversion KPIs uplifted.
- Relevant insights delivered consistently and on-time. Competitor and market analysis used by Marketing teams to make investment decisions.
- Timely responses to live queries, reduction in repeat questions and clarifications required by stakeholders.
Who you’ll be working with:
While you will work most closely with the Digital Marketing Manager and other Performance Analysts, you will be working with multiple teams across the business including: Digital team – Marketing & Operations/Delivery, Telephony, Finance, Distribution, External Media agencies, Performance Team.
What we want you to bring to the table:
- Proven Digital Platform experience including Google Analytics.
- Ability to present MI to stakeholders and users at all levels.
- Experience of stakeholder management, internal and external at all levels.
- Proven ability to interpret data trends and market analysis.
- Understanding of CMS based websites and the associated considerations.
- Understanding of working in a regulated environment.
- Management experience is an advantage.
- Expert Excel user.
- Solid mathematical and statistical understanding.
What it feels like to work here:
Sunlife is a small, friendly company which has evolved a lot over the years and is embracing changes that come in a digital world. Customer Insight is at the heart of the business and is a supportive & sociable team, which works collaboratively with multiple areas in the business.
Modelling and Performance Analysis Manager in Bristol employer: SunLife
At SunLife, we pride ourselves on being an exceptional employer, offering a vibrant and creative office environment along the picturesque riverside in Bristol. Our commitment to employee growth is evident through continuous upskilling opportunities and a supportive culture that values collaboration and innovation. With competitive salaries, bonuses, and a focus on fun through our Brightening Squad and charitable events, we ensure that our team not only thrives professionally but also enjoys a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Modelling and Performance Analysis Manager in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute to their success.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain complex insights in a simple way. Use examples from your past work to demonstrate how your analysis led to actionable outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter.
We think you need these skills to ace Modelling and Performance Analysis Manager in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Modelling and Performance Analysis Manager role. Highlight your experience with data modelling and performance analysis, and show us how your skills align with what we're looking for.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive insights and improve marketing effectiveness. Use metrics where possible to quantify your impact – we love numbers!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your key points stand out. This will help us quickly see why you’re a great fit for the team.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at SunLife
✨Know Your Data Modelling Techniques
Make sure you brush up on advanced data modelling techniques before the interview. Be ready to discuss how you've used predictive and prescriptive modelling in past roles, and think of specific examples where your insights led to improved marketing effectiveness.
✨Showcase Your Stakeholder Management Skills
Prepare to talk about your experience in managing relationships with both internal and external stakeholders. Think of instances where you translated complex data into actionable insights for different audiences, and be ready to explain how you ensured their needs were met.
✨Demonstrate Your Leadership Experience
If you have management experience, highlight it! Discuss how you've led teams, prioritised high-impact work, and fostered a culture of continuous learning. Be prepared to share how you’ve mentored others in advanced analytics and modelling techniques.
✨Be Ready for Live Trading Queries
Since the role involves answering live trading queries, practice explaining complex data scenarios clearly and concisely. Prepare to demonstrate your problem-solving skills and how you would approach real-time data analysis during the interview.
