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For Companies At a Glance
- Tasks: Create and deliver engaging content and social media strategies for SunLife.
- Company: Join a dynamic team at SunLife, part of a leading FTSE 100 company.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make an impact with your creativity in a collaborative and innovative environment.
- Qualifications: Experience in content marketing and strong project management skills required.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
The predicted salary is between 30000 - 42000 £ per year.
Overview
SunLife UK is seeking a PR, Content & Social Media Manager in Bristol. You will help create and deliver SunLife’s content marketing strategy, understand our customers and brand purpose, and help us achieve our brand objectives. This role involves planning, optimising and distributing successful content, social & PR campaigns across social networks, the SunLife website and outreach material including PR.
Key responsibilities
- You’ll manage agency, partner and key stakeholder relationships on content projects, develop briefs, review agency ideas and creative delivery, ensure work meets the brief and marketing objectives, maintain high-quality output, and take overall responsibility for final delivery.
- You’ll manage your own content, social & PR projects, developing ideas that meet the brand strategy and acquisition campaign plans. You’ll be responsible for end-to-end delivery, including writing blogs and articles, managing the design of written and video content, and developing comprehensive comms & distribution plans to achieve reach against KPIs (including social engagement, PR reach and web visits).
- You’ll create LifeHub content (written and video) produced by you, in-house Creatives and external suppliers. You’ll ensure content aligns with the LifeHub content plan and use data to inform future content, drawing inspiration from external trends.
- You’ll identify opportunities to improve brand visibility, answer customer needs, and leverage SunLife’s brand partnerships to develop shared content, PR and social content and comms opportunities.
- You’ll have an analytical approach, using tools such as Google Analytics, Brandwatch and Facebook Insights to understand and report content performance, while monitoring competitors and social trends.
- You’ll collaborate with a digital delivery team to brief website changes and suggest web improvements to boost content engagement.
- You’ll maintain records for content & PR activity, analyse results against KPIs, and manage key finance, supplier and risk records and controls.
How you’ll be successful (measures)
- Ideation, creation and delivery of the content strategy across the year, aligned with wider business goals and measurable KPIs.
- Produce high-quality, newsworthy content on time and on budget, whether self-delivered or via partners, meeting KPIs (blogs, press releases, product articles, reports and videos).
- Monthly production of insightful KPIs and regular communication on successes and milestones.
- Monitor competitors and social trends, flag important findings to the team with recommended actions.
- Work with the Marketing team to ensure product content aligns with wider business goals.
- Follow up with the digital delivery team on website content production or changes to improve engagement.
- Demonstrate ongoing competence in financial promotion regulations where applicable.
Stakeholders
- Senior PR, Content & Social Media Manager
- Head of Brand
- Chief Marketing Officer
- Web Manager
- Creative Team
- Brand Manager
- Campaign Managers
- Digital Team
- Finance
- Business Risk
Skills & experience required
- Expertise and track record in content marketing
- Experience in identifying great content, PR & social opportunities and delivering on them
- Creative thinker who can add value to propositions and ideas
- Confidence in sharing ambitions and successes with colleagues
- Good social media and PR knowledge
- Interest in brands and marketing
- Interest in financial services and working in a regulated environment
- Proven project management skills
- Core skills: attention to detail, communication, writing, and interpreting customer insight
- Knowledge or willingness to learn Google Analytics, Facebook Insights, Brandwatch
About SunLife
SunLife is a small business with around 120 people in our Bristol office. We’re part of Phoenix Group, a FTSE 100 company with c12 million customers and c£270bn of assets under administration. We offer the benefits and backing of a large group while maintaining an agile, collaborative culture.
Accessibility and inclusion
We are committed to ensuring that everyone feels accepted, and we welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you can bring value to the role, we’d love to hear from you. If you require adjustments to the recruitment process, please let us know so we can help you to be at your best.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Public Relations and Marketing
- Industries: Insurance
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PR, Content & Social Media Manager employer: SunLife UK
Contact Detail:
SunLife UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR, Content & Social Media Manager
✨Tip Number 1
Get to know the company inside out! Research SunLife's values, recent campaigns, and their approach to content marketing. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to PR and content strategy. Think about how your past experiences align with the role and be ready to share specific examples of your successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace PR, Content & Social Media Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR, Content & Social Media Manager role. Highlight your relevant experience in content marketing and social media, and show us how you can help achieve our brand objectives.
Showcase Your Creativity: We want to see your creative side! Include examples of your previous work, like blogs or social media campaigns, that demonstrate your ability to produce high-quality, engaging content. This is your chance to shine!
Be Data-Driven: Since we value an analytical approach, mention any tools you've used, like Google Analytics or Facebook Insights, to measure content performance. Show us how you’ve used data to inform your strategies and improve engagement.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at SunLife UK
✨Know Your Content Inside Out
Before the interview, dive deep into SunLife's content marketing strategy and recent campaigns. Familiarise yourself with their tone, style, and key messages. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used tools like Google Analytics or Facebook Insights in past roles. Bring examples of how you've measured content performance and adjusted strategies based on data. This will demonstrate your analytical approach, which is crucial for the role.
✨Prepare Creative Ideas
Think of a few creative content ideas or PR campaigns that could align with SunLife’s brand objectives. Presenting these during the interview can highlight your proactive thinking and understanding of their needs, making you stand out as a candidate.
✨Understand Stakeholder Management
Brush up on your project management skills and be ready to discuss how you've successfully managed relationships with agencies and stakeholders in the past. Highlight specific examples where you ensured high-quality output and met deadlines, as this is key for the role.