Head of Digital & Marketing Performance

Flexible working:

All roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you and balancing this with business requirements during the recruitment process. You can read more about flexible working here.

Salary and benefits:

From £90k, plus an indicative bonus range of 30% to 60%, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much more.

Who are we?

SunLife is a market leader in its core products with ambition to further diversify product and customer offerings to attract and retain new customers in the over 50s sector. Our vision is to offer customers simple, straightforward, affordable products and utilising effective, innovative marketing across multiple channels is one of the keys to our success. With 100 colleagues based in our vibrant central Bristol office, we have a thriving culture, a creative approach to our work and we’re fast-moving, passionate, and dedicated.

SunLife is part of Standard Life Group, the UK’s largest long-term savings and retirement business. Across the group, Standard Life offers our 12 million customers products across our market-leading brands, including Standard Life, SunLife and ReAssure, with c.£259 billion of assets under administration. Standard Life is a FTSE 100 organisation that is tackling key issues such as transitioning the portfolio to net zero by 2050, and we’re not done yet. We want to be the best place that any of our colleagues have worked.

The role

The Head of Digital & Marketing Performance is a senior leadership role responsible for driving customer acquisition, lead generation, digital performance and commercial growth for SunLife. Reporting into the Marketing function, the role leads the strategy, delivery and optimisation of all digital acquisition and marketing performance activity, ensuring every investment delivers measurable value and positive customer outcomes.

This role combines commercial leadership, digital marketing expertise and customer experience ownership. The successful candidate will lead a multidisciplinary team across performance marketing, digital experience, UX, UI, SEO, content and conversion optimisation, while working closely with Product, Operations, IT and external partners to deliver profitable growth and exceptional customer journeys.

The role is accountable for SunLife's digital acquisition strategy, website performance, customer conversion and marketing ROI, ensuring the business continues to achieve its growth ambitions through insight-led decision making, continuous optimisation and innovation.

What are we looking for?

We're looking for an experienced digital marketing leader who can drive customer acquisition, digital growth and commercial performance through data-led marketing strategies. You'll be a commercially minded, customer-focused leader with a passion for using insight, technology and innovation to deliver measurable business outcomes.

You’ll thrive in a fast-paced environment, be comfortable influencing senior stakeholders, managing significant budgets and leading high-performing teams. Most importantly, you’ll champion a culture of continuous improvement, experimentation and customer-centric thinking.

• Senior digital marketing leadership experience with a proven track record of driving customer acquisition, lead generation and commercial growth.




• Strong expertise across Google, Meta and multi-channel performance marketing, including paid search, paid social, display, affiliate and retargeting.




• Experience managing significant marketing budgets with clear accountability for ROI and commercial performance.




• Strong understanding of digital customer journeys, conversion optimisation (CRO) and customer experience design.




• Experience leading, coaching and developing high-performing teams.




• Strong analytical capability, using data, customer insight and performance metrics to drive decision-making.




• Excellent stakeholder management and influencing skills, with the ability to build credibility across senior leadership teams.




• Experience managing external agencies and strategic supplier relationships.




• Technical understanding of CMS platforms, SEO and digital optimisation tools.




• Passion for innovation, continuous improvement and delivering outstanding customer outcomes.

We want to hire the whole version of you.

We are committed to ensuring that everyone feels accepted, and we welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.

If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.

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