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- Tasks: Create persuasive copy for diverse marketing channels and engage customers effectively.
- Company: Join a dynamic team at SunLife, a leading financial services provider.
- Benefits: Enjoy a competitive salary, creative workspace, and fun team events.
- Why this job: Make an impact with your words while working in a supportive environment.
- Qualifications: Experience in copywriting and direct marketing; financial services knowledge is a plus.
- Other info: Collaborative culture with opportunities for growth and learning.
The predicted salary is between 28800 - 48000 £ per year.
The Copywriter role at SunLife is a great opportunity to partner with our Senior Art Director to create a strong creative team supporting SunLife’s marketing campaigns and visual identity. You’ll be using your skills to deliver concise persuasive copy, and bring creativity and conceptual ability. On a day-to-day basis, you’ll work closely with Designers and the Marketing team to deliver clear, compliant and effective copy across multiple channels. Our business is almost entirely direct-marketing focused so you’ll need to be comfortable with copy designed to provoke action.
Responsibilities
- You’ll apply your creative and conceptual experience to deliver copy across multiple financial products.
- You’ll work across a range of media including mail packs, inserts, press ads, door drops, TV, radio, META, web copy, email and more.
- You’ll build a passionate understanding of how to engage the over-50s customer.
- You’ll be able to flex between different products such as life insurance, equity release, funeral plans, travel insurance and general insurance.
- You’ll build challenging creative that engages our customers to respond and buy.
- You’ll be quick to take a brief and produce relevant, customer-centric copy.
- You’ll quickly be able to understand the Regulatory Guidelines for our industry, which will be applied to your copy.
What we will do for you (benefits)
As well as offering a creative and exciting office environment on the riverside in Bristol, we offer a competitive remuneration and benefits package. Our Brightening Squad work hard to make SunLife a fun place to work and together with various charitable events throughout the year there’s always a chance to Give Back.
How you’ll be successful (measures)
- You’ll brainstorm your copy ideas and concepts with the experts around you.
- You’ll be flexible to work across different media channels.
- You’ll champion the SunLife tone of voice which will shine through in your copy.
- You’ll seek out opportunities to learn about the customer and draw on the knowledge around you to support your understanding.
- You’ll demonstrate flexibility in how you manage your workload and priorities.
- You’ll have an eye on competitor copy with ideas of how to gain the edge.
- You’ll demonstrate an inquisitive mind that enables you to get to the nub of the brief.
- You’ll work with Compliance to ensure copy meets regulatory requirements.
- You’ll quality control your own work to ensure minimal re-work is required.
Who you’ll be working with (stakeholders)
- Chief Marketing Officer
- Marketing Managers
- On-site creative team and external agency partners
- Senior Art Director
What we want you to bring to the table (skills and experience)
- Long copy experience
- Expert skills of accurate, concise and correct copy
- Direct marketing experience, with an understanding of how to drive response
- Experience in financial services products & environment (desirable)
- Confident and assured to deal with stakeholders
- Adaptable and flexible to cope with changing business needs
- Ability to organise and prioritise workload
- Stamina to work to tight deadlines
What it feels like to work here (environment)
SunLife is a small business that’s seen lots of change. You’ll be confident working in a small, busy team that’s supportive and collaborative, and you’ll enjoy bringing fresh, creative thinking to work that’s genuinely rewarding.
Copywriter employer: SunLife UK
Contact Detail:
SunLife UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! When you get the chance to chat with hiring managers or during interviews, bring along samples of your best copy. This is your chance to demonstrate your skills and creativity in action.
✨Tip Number 3
Tailor your approach! Research the company’s tone and style, especially for a role like Copywriter at SunLife. Make sure your conversations and any copy you share reflect their brand voice and values.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking chats, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're writing for. Since SunLife focuses on the over-50s market, tailor your copy to resonate with this demographic. Show us that you can connect with them through your words!
Showcase Your Creativity: We want to see your creative flair! Use your application to demonstrate how you can think outside the box. Include examples of past work that highlight your ability to deliver engaging and persuasive copy across various channels.
Be Compliant but Compelling: Familiarise yourself with the regulatory guidelines relevant to financial services. In your application, show us that you can balance compliance with creativity. We need copy that not only meets regulations but also drives action!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SunLife UK
✨Know Your Audience
Before the interview, take some time to understand SunLife's target demographic, especially the over-50s. Familiarise yourself with their needs and preferences, as this will help you tailor your responses and demonstrate your ability to create customer-centric copy.
✨Showcase Your Copy Skills
Prepare a portfolio of your best work that highlights your experience in direct marketing and long copy. Be ready to discuss specific projects where your copy drove action, and how you adapted your writing style to fit different media channels.
✨Understand Regulatory Guidelines
Brush up on the regulatory guidelines relevant to the financial services industry. Being able to discuss how you ensure compliance in your copy will show that you’re not only creative but also responsible and aware of industry standards.
✨Be Ready to Collaborate
Since the role involves working closely with designers and marketing teams, be prepared to discuss your collaborative experiences. Share examples of how you’ve brainstormed ideas and worked with others to produce effective campaigns, showcasing your team spirit and flexibility.