Copywriter

The Copywriter role at Sunlife is a great opportunity to partner with our Senior Art Director to create a strong creative team supporting SunLife’s marketing campaigns and visual identity. You’ll be using your skills to deliver concise persuasive copy, but we’d also like you to bring some creativity and conceptual ability. On a day‑to‑day basis, you’ll work closely with Designers and the Marketing to deliver clear, compliant and effective copy across multiple channels. Our business is almost entirely direct‑marketing focused so you’ll need to be comfortable with copy designed to provoke action.

Here’s what you’ll do for us:

• You’ll apply your creative and conceptual experience to deliver copy across multiple financial products.
• You’ll work across a range of media including mail packs, inserts, press ads, door drops, TV, radio, META, webcopy, email and more.
• You’ll build a passionate understanding of how to engage the over‑50s customer.
• You’ll be able to flex between different products such as life insurance, equity release, funeral plans, travel insurance and general insurance.
• You’ll build challenging creative that engages our customers to respond and buy.
• You’ll be quick to take a brief and produce relevant, customer‑centric copy.
• You’ll quickly be able to understand the Regulatory Guidelines for our industry, which will be applied to your copy.

Here’s what we will do for you:

• As well as offering a creative and exciting office environment on the riverside in Bristol, we offer a competitive remuneration and benefits package.
• Our Brightening Squad work hard to make SunLife a fun place to work and together with various charitable events throughout the year there’s always a chance to Give Back.

How you’ll be successful:

• You’ll brainstorm your copy ideas and concepts with the experts around you.
• You’ll be flexible to work across different media channels.
• You’ll champion the SunLife tone of voice which will shine through in your copy.
• You’ll seek out opportunities to learn about the customer and draw on the knowledge around you to support your understanding.
• You’ll demonstrate flexibility in how you manage your workload and priorities.
• You’ll have an eye on competitor copy with ideas of how to gain the edge.
• You’ll demonstrate an inquisitive mind that enables you to get to the nub of the brief.
• You’ll work with Compliance to ensure copy meets regulatory requirements.
• You’ll quality control your own work to ensure minimal re‑work is required.

Who you’ll be working with:

• Chief Marketing Officer
• Marketing Managers
• On‑site creative team and external agency partners
• Senior Art Director

What we want you to bring to the table:

• Long copy experience.
• Expert skills of accurate, concise and correct copy.
• Direct marketing experience, with an understanding of how to drive response.
• Experience in financial services products & environment (desirable).
• Confident and assured to deal with stakeholders.
• Adaptable and flexible to cope with changing business needs.
• Strong communication skills.
• Ability to organise and prioritise workload.
• Stamina to work to tight deadlines.

What it feels like to work here:

SunLife is a small business that’s seen lots of change. You’ll be confident working in a small, busy team that’s supportive and collaborative, and you’ll enjoy bringing fresh, creative thinking to work that’s genuinely rewarding.