At a Glance
- Tasks: Lead partnerships in the cycling community, building relationships with athletes and events.
- Company: Join a purpose-driven, fast-growing outdoor company with a five-star Glassdoor rating.
- Benefits: Flexible working, competitive salary, mental health support, and annual volunteering hours.
- Other info: Diverse and inclusive culture with opportunities for personal and professional development.
- Why this job: Make an impact in the cycling world while growing your career in a dynamic environment.
- Qualifications: 2-3 years of partnership experience and strong relationship-building skills.
The predicted salary is between 30000 - 35000 £ per year.
Full-time starting December/January, with hybrid working (immediate opportunity). Mid-level - minimum 2-3 years experience. Experienced-based salary between £30,000 - £35,000. London (minimum 3 office days/week).
Opportunity to get in at the ground floor of a purpose-driven, fast-paced, fast-growth company in the outdoor industry; lots of scope for your growth!
As Partnerships Manager for Cycling, your purpose is to continue to strengthen SunGod’s credibility and visibility within the global cycling community - across road, gravel, and MTB. You’ll lead the execution of partnerships activity in this category, building authentic relationships with athletes, teams, ambassadors, and events to position SunGod as a trusted, high-performance cycling eyewear brand.
You’ll apply the SunGod Partnerships Framework to the Bike playground while collaborating closely with peers across Running, Action/Snow, and Motorsport to share insights and elevate performance.
Key Responsibilities:
- Build a deep understanding of the cycling ecosystem, from elite racing to grassroots communities, mapping key trends, competitors, and opportunities.
- Define and maintain the Bike customer profile, identifying key motivations, behaviours, and adoption drivers.
- Share insights with internal teams to inform campaigns and product development.
- Manage relationships with professional teams and athletes, ensuring strong visibility, brand alignment, and content creation.
- Maintain and grow a global network of cycling ambassadors and creators who drive authenticity and influence.
- Develop meaningful advocacy through targeted product seeding across clubs, influencers, and community leaders.
- Lead SunGod’s presence at key cycling events, managing logistics, activations, and on-the-ground brand experience.
- Plan and deliver partnership activations that generate measurable ROI and brand impact.
- Collaborate with the Creative and Marketing teams to deliver cycling-focused content that supports key campaigns and moments.
- Partner with Product on athlete testing, product feedback, and innovation.
- Work with Marketing, Creative, and Commercial teams to amplify partnership content and stories.
- Support PR and Communications to enhance coverage and awareness in cycling media.
- Contribute to brand moments and purpose-led activations that reflect SunGod’s sustainability and community values.
- Collaborate closely with other Partnership Managers to share best practices, celebrate wins, and drive continuous improvement.
- Support the culture of creativity, teamwork, and shared learning across the Partnerships team.
Who are we looking for?
- Proven experience leading partnerships with athletes, teams, or brands in a consumer-facing, brand-led environment.
- Track record of delivering standout campaigns, activations and product collaborations that win attention, build awareness, and drive commercial results.
- Strong negotiation, budget management and ROI reporting skills, with the ability to maximise value from every partnership.
- Strategic mindset with hands-on execution skills — able to zoom out to set direction while rolling up sleeves to deliver.
- Confident relationship-builder, credible with athletes and talent, collaborative with colleagues, and comfortable operating at all levels from grassroots creators to C-suite executives.
- Culturally tuned-in, with an eye for rising talent, tastemakers and brands that align with SunGod’s world.
- Organised and resourceful, able to manage complex projects and timelines while always seeking smarter, more impactful ways to deliver value.
- Creative and commercially focused, bringing fresh ideas and pushing boundaries without losing sight of results.
What can we offer you?
- Working for a Certified B Corp means joining a community using business as a force for good, contributing to the triple bottom line; People, Planet and Profit.
- Enjoy flexible working hours and locations.
- Competitive starting salary with annual performance-based reviews and bonus scheme.
- Professional training, life-skill & development budget.
- Free mental health support with unlimited access to Spill therapy.
- Cycle to work scheme & annual bike servicing.
- HealthShield Cash Plan.
- Monthly financial health benefit.
- 16 hours of fully paid volunteering annually.
- Annual SunGod team events.
- Free product plus a family & friends discount.
- Dynamic, stimulating and rewarding work in a purpose-driven company.
- Central London office.
We thrive with high-performing individuals, offering both growth and flexibility in return. We prioritise your impact, not the time spent at a desk. We encourage the team to fit in hobbies and personal commitments around their work time, ensuring objectives are met and output is always to the highest standard.
As a collaborative team, we value a minimum of 3 days in the office each week, fostering our close-knit team.
Culture of Continuous Development & Learning
Our growth doesn’t end at a company level, we endorse and encourage individual growth through developing our professional skills, evolving careers and honing life-skills. There is budget, time and, most importantly, support given to every employee.
Diversity & Inclusion at SunGod
SunGod values a diverse workforce. We’re committed to recruiting people from all walks of life and backgrounds to reflect our customers and our community and to help make our business stronger. We’re not looking for "culture fit" candidates, instead, we’re looking for those who expand our culture, challenge business as usual and bring their whole selves to work. To support our people we offer family-friendly, inclusive recruitment and employment policies, flexible working arrangements and a range of benefits to suit your circumstances.
This application will ask a few questions about you and your experience. You will be required to upload a CV at this stage, so it is ready for a future stage. Based on your application, you may then be invited to complete a skills-based task followed by a panel interview and a final interview.
In the first stages of our process, your name and other details will be hidden from your CV and application to remove potential unconscious bias in our hiring processes, and to ensure we hire the best candidate for the role.
Partnerships Manager - Cycling in London employer: SunGod
At SunGod, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their projects. As a Performance Marketing Manager in London, you will not only manage a substantial budget but also have the opportunity for professional growth through collaboration with diverse teams. Our commitment to creativity and excellence ensures that you will find meaningful and rewarding employment in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Manager - Cycling in London
✨Tip Number 1
Get to know the cycling community inside out! Research key players, trends, and events. This will help you speak their language and show that you're genuinely passionate about the sport.
✨Tip Number 2
Network like a pro! Attend cycling events, connect with athletes and influencers on social media, and don’t be shy about reaching out for coffee chats. Building relationships is key in this role!
✨Tip Number 3
Showcase your past successes! Prepare examples of standout campaigns or partnerships you've led. Be ready to discuss how you can bring that same energy to SunGod and elevate their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the SunGod team and making an impact in the cycling world.
We think you need these skills to ace Partnerships Manager - Cycling in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the cycling ecosystem and what SunGod stands for. This will help you tailor your application to show how you can contribute to our mission.
Be Authentic:We love genuine passion! When you write about your experiences, let your personality shine through. Share stories that highlight your relationship-building skills and how you've made an impact in previous roles.
Tailor Your CV:Don’t just send a generic CV. Make sure it reflects the skills and experiences that are most relevant to the Partnerships Manager role. Highlight your achievements in partnerships and campaigns that align with our values.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining the SunGod team!
How to prepare for a job interview at SunGod
✨Know Your Cycling Ecosystem
Before the interview, dive deep into the cycling world. Familiarise yourself with key trends, competitors, and the different communities within cycling. This knowledge will not only impress but also show your genuine interest in the role and the brand.
✨Showcase Your Partnership Successes
Prepare specific examples of past partnerships you've managed. Highlight standout campaigns and activations that drove results. Be ready to discuss how you built relationships with athletes and teams, as this is crucial for the Partnerships Manager role.
✨Demonstrate Your Strategic Mindset
Think about how you can zoom out to set direction while being hands-on in execution. Share instances where you balanced strategic planning with practical implementation. This will showcase your ability to think critically and act decisively.
✨Emphasise Cultural Fit and Creativity
SunGod values diversity and creativity, so be prepared to discuss how you can contribute to their culture. Share fresh ideas and examples of how you've pushed boundaries in previous roles, while still achieving commercial results.