At a Glance
- Tasks: Lead exciting partnership initiatives and enhance fan experiences at Sunderland AFC.
- Company: Join the passionate Commercial Team at Sunderland AFC, driving growth beyond the pitch.
- Benefits: Enjoy 25 days annual leave, complimentary season tickets, and various discounts.
- Other info: Dynamic role with opportunities for personal growth and a supportive work environment.
- Why this job: Make a real impact in sports marketing while collaborating with local businesses and global brands.
- Qualifications: 1-3 years in partnership marketing or project management; strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
About the Commercial Team
The Commercial Team at Sunderland AFC is dedicated to driving the club’s growth beyond the pitch. We are a passionate group focused on forging meaningful partnerships, enhancing fan experiences, and maximizing commercial opportunities through sponsorship, marketing, and merchandise. With a diverse set of skills and backgrounds, our team collaborates closely with local businesses and global brands to create innovative solutions that benefit both the club and our community. Our mission is to build a sustainable future for Sunderland AFC while ensuring our fans feel valued every step of the way.
The Opportunity
We are seeking a Partnership Activation Executive to support the delivery and activation of partnership initiatives. In this role, you will lead the ideation and delivery of activation activities for smaller partners and support larger partners as needed. Your responsibilities will include coordinating cross‑functional workstreams both internally and with partner organisations to ensure timely, high‑quality deliverables that promote partner satisfaction, renewal, and return on investment. You will act as a reliable operational partner to your assigned partners, providing clear communication, onboarding support and proactively resolving issues. Additionally, you will help turn partner insights into actionable improvements and drive excellence in delivery across all initiatives.
What We Ask For
The ideal candidate will have 1 to 3 years of experience in activation delivery, partnership marketing, project management or operations within marketing, partnerships or events. You should be highly organised with strong attention to detail and capable of managing multiple workstreams across cross‑functional teams. Excellent written and verbal communication skills are essential, as you will serve as a primary operational point of contact for both partners and internal stakeholders. A proactive, customer‑focused attitude, along with the ability to translate feedback into process improvements, is key to success in this role. A Basic DBS from Sunderland AFC is required.
Benefits
- Annual Leave — 25 days (in addition to public holidays), increasing to 27 days after 5 years of service
- Death in Service Benefit — four times the basic annual salary in the event of a loss
- Salary Exchange Schemes — reduce your salary to enjoy tax savings, increased pension contributions, eco‑friendly travel via EV Salary Sacrifice and healthier commutes with Cycle 2 Work
- Complimentary Season Tickets — two free tickets for all home fixtures
- Enhanced Family and Parental Pay — additional support for new parents beyond statutory pay
- Employee Assistance Programs — confidential counselling and resources for personal well‑being
- Free Parking — at the Stadium of Light and the Academy of Light
- Discounts — various discount packages from partners, including exclusive offers at the Club Store
EEO Statement
Sunderland AFC is an equal opportunity employer. We are committed to a policy of treating all employees and job applicants equally. Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.
Partnership Activation Executive in Sunderland employer: Sunderland Association Football Club
Sunderland AFC is an exceptional employer that prioritises employee well-being and professional growth within a vibrant and inclusive work culture. Located at the iconic Stadium of Light, we offer generous benefits such as 25 days of annual leave, complimentary season tickets, and enhanced family support, all while fostering a collaborative environment where innovative ideas thrive. Join us in making a meaningful impact on our community and enhancing the fan experience through dynamic partnerships.
Contact Details:
Sunderland Association Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Partnership Activation Executive in Sunderland
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We think you need these skills to ace Partnership Activation Executive in Sunderland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sunderland Association Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Sunderland Association Football Club
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