At a Glance
- Tasks: Manage safc.com and enhance the digital fan experience with innovative strategies.
- Company: Join Sunderland AFC, a vibrant football club with a passionate community.
- Benefits: Enjoy 25 days annual leave, free season tickets, and employee assistance programs.
- Other info: Dynamic work environment at the Stadium of Light with excellent career growth opportunities.
- Why this job: Be part of an award-winning team and make a real impact in the digital space.
- Qualifications: 1+ year in digital product management or website management, ideally in sport or retail.
The predicted salary is between 30000 - 40000 £ per year.
At Sunderland AFC, you’re not just becoming part of a football club; you’re entering a vibrant community fuelled by passion and pride. Our commitment to making a difference means you’ll engage with local initiatives that truly matter, allowing you to leave a positive impact right here at home. You’ll thrive in an exciting, dynamic atmosphere where every day is a new adventure filled with the thrill of football and teamwork. We believe in nurturing talent, so you’ll have access to training programs and mentorship opportunities. Our diverse and inclusive culture celebrates individuality, ensuring that every voice is heard and valued. You’ll be part of a team that unites in the spirit of collaboration and respect, making your work environment both rewarding and inspiring.
About the Communications, Digital & Marketing Team: We are an award-winning team of storytellers and digital architects within the Brand and Product Marketing department, dedicated to bringing our club’s vision to life. Our mission is to connect with fans, promote our products and initiatives, and amplify the voice of our community through innovative strategies and compelling content. Leveraging our creativity, we utilize digital platforms such as social media, email campaigns, and our user-friendly website to keep our members informed, engaged, and excited about our offerings. Whether it's live updates during a match, behind-the-scenes insights into our products and services, or celebrating member achievements, we aim to create meaningful interactions that deepen connections and enhance the fan experience.
The Opportunity: We are seeking an experienced and dynamic Digital Experience Executive to join our award-winning team. In this pivotal role, you will be responsible for managing safc.com and enhancing the overall digital fan experience. Working across the organisation, you will ensure that our website’s performance, customer journeys, and on‑site experience support each department’s objectives and key calendar events. Your primary focus will be on optimising the on‑site experience by designing intuitive user journeys, improving content presentation, and enhancing site performance. You will work closely with our external web agency on CX and UX initiatives, coordinate with our retail partner to deliver a seamless shopping experience, and support the development and deployment of the SAFC membership app alongside our app platform partner. In addition, you will oversee our fan-facing help platform, used by multiple internal teams, and contribute to the development of future digital products for the club. A key part of the role involves analysing website and app performance data, providing insights and actionable recommendations to internal teams to ensure we make the most of our digital channels.
If you are passionate about delivering innovative digital experiences and want to be part of a forward‑thinking, award‑winning club, we would love to hear from you.
What We Ask For: You have at least 1 year of experience in digital product management, website management, or digital experience roles, ideally within sport, retail, media, or a consumer brand. You’re confident managing a customer-facing website daily, with a strong focus on enhancing customer experience (CX), streamlining journeys, and boosting on‑site performance. You’re skilled at working with internal teams and external agencies, translating their requirements into engaging, seamless online experiences. You’re technically proficient, comfortable discussing CMS platforms, APIs, analytics, and front‑end behaviours with developers and IT colleagues. Your solid understanding of UX and CX principles has led to measurable improvements, and you’re adept at using tools like GA4 to gather insights and recommend practical optimisations. Highly organised and a clear communicator, you can manage multiple priorities effectively and work collaboratively across teams. You will be required to obtain an EnhancedDBS through SAFC.
Location and Eligibility: This is a full‑time, on‑site role based at the Stadium of Light. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship for this position.
Equal Opportunity: Sunderland AFC is an equal opportunity employer. We are committed to a policy of treating all employees and job applicants equally. Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.
Safeguarding: Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club. Importantly, safeguarding is not the responsibility of a single individual or team; it is a collective responsibility that involves everyone associated with the club. From staff and volunteers to players and supporters, each person has a crucial role in creating a safe and welcoming environment. All members of the Sunderland AFC community are encouraged to remain vigilant, follow safeguarding procedures, and report any concerns promptly, knowing that safeguarding is a shared responsibility that helps protect those most vulnerable.
Benefits:
- Annual Leave: 25 days leave (in addition to public holidays), increasing to 27 days after 5 years’ service.
- Death in Service Employee Benefit: The Death in Service benefit provides peace of mind for you and your family, offering a safety net of four times the basic annual salary in the unfortunate event of a loss.
- Salary Exchange Schemes: Agree to reduce your salary through our Salary Exchange Schemes to enjoy benefits like tax savings, increased pension contributions for a larger retirement fund, eco‑friendly travel with EV Salary Sacrifice, and healthier commutes with Cycle 2 Work.
- Complimentary Season Tickets: Score two free tickets for all home fixtures, so you can kick back, cheer on the club, and enjoy all the Premier League action!
- Enhanced Family and Parental Pay: Enhanced Paternity, Maternity, and Adoption pay provide new parents with more than just statutory pay, offering additional financial support to embrace your time with your families.
- Employee Assistance Programs: Employee Assistance Programs (EAPs) offer confidential support services that go beyond just workplace wellness, providing you with access to counselling, resources, and tools to tackle personal challenges and enhance your overall well‑being.
- Free Parking: Free parking at both the Stadium of Light and the Academy of Light.
- Discounts: SAFC employees enjoy various discount packages from our partners, including exclusive offers at the Club Store.
Digital Experience Executive in Sunderland employer: Sunderland Association Football Club
At Sunderland AFC, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Digital Experience Executive, you'll not only contribute to our award-winning team but also enjoy numerous benefits such as generous annual leave, complimentary season tickets, and enhanced family pay. Our commitment to employee growth through training and mentorship ensures that you will thrive in a dynamic environment where your contributions truly matter.
Contact Details:
Sunderland Association Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience Executive in Sunderland
✨Tip Number 1
Get to know Sunderland AFC inside out! Familiarise yourself with the club's values, community initiatives, and digital presence. This will not only help you in interviews but also show your genuine interest in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events related to the club. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your skills through a personal project! Create a mock-up of a digital experience or a campaign that aligns with Sunderland AFC’s mission. This hands-on approach can really set you apart from other candidates.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and genuinely interested in joining our vibrant community.
We think you need these skills to ace Digital Experience Executive in Sunderland
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for football and digital experiences shine through. We want to see how excited you are about the role and how you can contribute to our vibrant community at Sunderland AFC.
Tailor Your CV:Make sure your CV is tailored to the Digital Experience Executive role. Highlight your relevant experience in digital product management and customer experience, and don’t forget to mention any specific achievements that demonstrate your skills.
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see why you’re the perfect fit for our team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Sunderland AFC.
How to prepare for a job interview at Sunderland Association Football Club
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital product management and website optimisation. Be ready to discuss your experience with CMS platforms, analytics tools like GA4, and how you've improved user experiences in the past. This will show that you're not just a fan of digital, but you really know your stuff!
✨Show Your Passion for Football
Since this role is with Sunderland AFC, it’s important to convey your passion for football and how it connects to your work. Share any relevant experiences where you've combined your love for the sport with your digital skills. This will help you stand out as someone who truly understands the club's mission and values.
✨Prepare for Team Collaboration
This position involves working closely with various teams and external agencies. Be prepared to discuss examples of how you've successfully collaborated in the past. Highlight your communication skills and how you translate requirements into engaging online experiences. This will demonstrate that you can thrive in a team-oriented environment.
✨Bring Data-Driven Insights
Since analysing website and app performance data is key to this role, come prepared with examples of how you've used data to make actionable recommendations. Discuss specific metrics you've improved and how those changes positively impacted user experience. This will show that you’re results-oriented and understand the importance of data in driving digital success.
