At a Glance
- Tasks: Drive sales by seeking new business and building strong client relationships.
- Company: Join Sunderland AFC's passionate Commercial Team focused on growth and fan experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Flexible hours for matches and events, with great career growth potential.
- Why this job: Be part of a team that enhances fan experiences and drives commercial success.
- Qualifications: Sales experience, excellent communication skills, and a proactive attitude are essential.
The predicted salary is between 30000 - 40000 € per year.
About the Commercial Team:
The Commercial Team at Sunderland AFC is dedicated to driving the club’s growth beyond the pitch. We are a passionate group focused on forging meaningful partnerships, enhancing fan experiences, and maximising commercial opportunities through sponsorship, marketing, and merchandise. With a diverse set of skills and backgrounds, our team collaborates closely with local businesses and global brands to create innovative solutions that benefit both the club and our community. Our mission is to build a sustainable future for Sunderland AFC while ensuring our fans feel valued every step of the way.
The Opportunity:
The primary focus is to be out in the region seeking new business while keeping clients informed of availability, offers, and upsell opportunities. You will work to gain a comprehensive understanding of the target audience and prospects for your products, supported by daily client appointments and meetings designed to develop strong relationships and drive sales. This includes presenting the Club’s premium products and sponsorships, as well as selling concert hospitality.
You will contribute to overall team sales performance and targets by managing the full sales process, taking payment for bookings, and ensuring all customer records and accounts are accurately maintained within the CRM system. You will also record and manage customer bookings in line with Club expectations, while consistently following established standard operating procedures.
A key part of the role involves building strong internal relationships across all departments and supporting the Premium Sales Manager with ongoing business development and the delivery of sales initiatives. You will also be responsible for conducting relevant market research and analysis to identify key trends and gain deeper insight into the target market.
What We Ask For:
- Previous experience in sales, business development, account management, or hospitality is preferred, with a strong ability to generate new business and build client relationships.
- Excellent communication, organisational, and negotiation skills are essential, along with confidence presenting premium products and managing the full sales process.
- The ideal candidate will be target-driven, proactive, and customer-focused, with experience using CRM systems and maintaining accurate records.
- A good understanding of GDPR, flexibility to work matches and events, and a clean current driving licence are also required.
- A Basic DBS from Sunderland AFC is required.
Premium Sales Executive in Sunderland employer: Sunderland AFC
Sunderland AFC is an exceptional employer that fosters a vibrant and inclusive work culture, where passion for football meets innovative commercial strategies. Employees benefit from opportunities for professional growth, collaboration with diverse teams, and the chance to make a tangible impact on both the club and the local community. With a focus on enhancing fan experiences and building sustainable partnerships, working here means being part of a dynamic environment that values every contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Premium Sales Executive in Sunderland
✨Tip Number 1
Get to know the club inside out! Research Sunderland AFC's history, values, and recent initiatives. This will not only help you in interviews but also show your genuine interest in the role and the team.
✨Tip Number 2
Network like a pro! Attend local events or industry meet-ups where you can connect with potential clients and other professionals. Building relationships is key in sales, so don’t be shy about putting yourself out there.
✨Tip Number 3
Practice your pitch! Whether it’s presenting premium products or discussing sponsorships, being confident and clear in your communication can make all the difference. Role-play with friends or family to refine your approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Sunderland AFC family. Don’t miss out on this opportunity!
We think you need these skills to ace Premium Sales Executive in Sunderland
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for Sunderland AFC and the role shine through. We want to see how much you care about building relationships and enhancing fan experiences!
Tailor Your CV:Make sure your CV highlights relevant experience in sales, business development, or hospitality. We’re looking for specific examples that demonstrate your ability to generate new business and manage client relationships effectively.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Sunderland AFC
✨Know Your Audience
Before the interview, take some time to research Sunderland AFC and its commercial initiatives. Understand their target audience and how your role as a Premium Sales Executive fits into their strategy. This will help you tailor your responses and show that you're genuinely interested in contributing to the club's growth.
✨Showcase Your Sales Skills
Prepare specific examples from your previous experience that highlight your sales achievements and relationship-building skills. Be ready to discuss how you've successfully generated new business and managed client relationships, as these are key aspects of the role.
✨Demonstrate Your Team Spirit
Since collaboration is crucial in the Commercial Team, think of instances where you've worked effectively with others. Share stories that illustrate your ability to build strong internal relationships and support team goals, as this will resonate well with the interviewers.
✨Be Ready for Market Insights
Brush up on current trends in sports marketing and hospitality. Be prepared to discuss how you would conduct market research and analysis to identify opportunities for Sunderland AFC. Showing that you can think strategically about the market will set you apart from other candidates.
