At a Glance
- Tasks: Manage day-to-day operations of a new Membership programme and enhance fan engagement.
- Company: Join Sunderland AFC's award-winning Brand and Product Marketing team.
- Benefits: Gain hands-on experience, work in a dynamic environment, and grow your marketing career.
- Other info: Ideal for recent graduates looking to kickstart their marketing career in sports.
- Why this job: Be part of an exciting chapter, connecting fans with innovative strategies and compelling content.
- Qualifications: Bachelor’s degree in Marketing or related field; strong digital marketing skills preferred.
The predicted salary is between 25000 - 32000 £ per year.
About the Brand and Product Marketing Team
We are an award-winning team of storytellers and digital architects within the Brand and Product Marketing department, dedicated to bringing our club’s vision to life. Our mission is to connect with fans, promote our products and initiatives, and amplify the voice of our community through innovative strategies and compelling content. Leveraging our creativity, we utilize digital platforms such as social media, email campaigns, and our user-friendly website to keep our members informed, engaged, and excited about our offerings. Whether it's live updates during a match, behind-the-scenes insights into our products and services, or celebrating member achievements, we aim to create meaningful interactions that deepen connections and enhance the fan experience.
The Opportunity
Sunderland AFC is launching a new Membership programme and a supporting app to enhance the connection between the club and its supporters, both locally and globally. Reporting to the Marketing Manager, the Membership Executive will manage the scheme's day-to-day operations, striving to deliver a world‑class experience for members. While the programme is collaboratively developed, this role focuses on its daily management and contributes ideas for continuous improvement. This role centres on the Membership programme, including supporting its launch, continued improvements and executing daily tasks to grow membership among both existing fans and priority international markets. The remaining time will be dedicated to supporting broader marketing initiatives and campaigns within the club. As the membership app evolves, this position will also expand, taking on additional responsibilities over time.
The Membership Executive will work closely with the Business Insights team, which provides the data and reports necessary to guide marketing efforts; the Digital Experience Manager, to enhance the website and app experience; and the club’s external agency partners, to ensure activities are well-targeted and measurable. Performance in this role will be assessed based on member growth, retention, revenue, and the overall quality of the member experience throughout the year.
This is a junior position that would be ideal for a recent graduate or someone early in their marketing career who is looking for hands‑on experience and the opportunity to grow with the programme during an exciting new chapter for the club.
What We Ask For
The ideal candidate will hold a bachelor’s degree in Marketing, Business, Communications, or a related field, or possess equivalent industry experience. This role may suit a recent graduate looking to build their career in marketing. Some experience in a marketing role, whether through work, a placement, or an internship—particularly in sport, entertainment, or a membership/subscription/DTC business—is desirable, but strong recent graduates will also be considered. A good understanding of digital marketing, social media, and content creation is important, along with strong copywriting skills and an eye for brand voice and detail. Confident IT skills are required, including experience with content management systems, email platforms, and analytics tools. Excellent written and verbal communication skills are essential, as well as the ability to juggle multiple tasks and meet tight deadlines. The candidate should be proactive, well‑organized, and comfortable working in a dynamic environment. Being a collaborative team player is key.
Desirable attributes include:
- Experience managing multi‑channel campaigns across email, paid media, social, and web;
- Involvement in launching new products, programs, or memberships;
- Marketing app‑led products or driving app engagement;
- Exposure to international or multi‑market campaigns;
- Experience working with external agencies;
- Updating and managing website content via CMS;
- Working alongside data and insight teams to translate analysis into marketing actions.
A genuine interest in football and an understanding of fan culture would be advantageous. You will be required to obtain a Basic DBS through SAFC.
Location and eligibility
This is a full-time, on‑site role based at the Stadium of Light. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship for this position.
Membership Executive in Sunderland employer: Sunderland AFC
Sunderland AFC offers a vibrant and dynamic work environment at the iconic Stadium of Light, where creativity and passion for football come together. As a Membership Executive, you'll be part of an award-winning team that values innovation and collaboration, providing ample opportunities for professional growth and hands-on experience in marketing. With a focus on enhancing member engagement and a commitment to continuous improvement, this role is perfect for those looking to make a meaningful impact while enjoying the unique culture of a leading sports club.
StudySmarter Expert Advice🤫
We think this is how you could land Membership Executive in Sunderland
✨Tip Number 1
Get to know the club inside out! Research Sunderland AFC's history, values, and recent initiatives. This will not only help you in interviews but also show your genuine interest in the role and the club.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend events related to the club. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Show off your digital skills! Create a mini portfolio showcasing your social media campaigns or content creation. This is a great way to demonstrate your understanding of digital marketing and how you can contribute to the Membership programme.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team and ready to dive into this exciting opportunity.
We think you need these skills to ace Membership Executive in Sunderland
Some tips for your application 🫡
Show Your Passion for Football:Let your love for the game shine through in your application! Mention any experiences or insights you have about fan culture and how it connects with marketing. We want to see that you’re not just applying for a job, but that you genuinely care about the sport and our community.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experiences that align with the Membership Executive role. We’re looking for specific examples of your marketing skills, especially in digital platforms and content creation, so don’t hold back!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon. We appreciate good copywriting skills, so make sure your application reflects your ability to communicate effectively and professionally.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, it shows us that you’re proactive and keen to be part of our team!
How to prepare for a job interview at Sunderland AFC
✨Know Your Stuff
Before the interview, dive deep into Sunderland AFC's brand and product marketing strategies. Familiarise yourself with their recent campaigns, especially those related to membership programmes. This will show your genuine interest and help you connect your skills to their needs.
✨Showcase Your Creativity
As a Membership Executive, creativity is key! Prepare examples of how you've used innovative strategies in past roles or projects. Whether it’s a social media campaign or a unique way to engage fans, be ready to share your ideas on enhancing member experiences.
✨Demonstrate Your Digital Savvy
Since the role involves managing digital platforms, brush up on your knowledge of content management systems, email marketing tools, and analytics. Be prepared to discuss how you've used these tools in previous experiences or how you would apply them in this role.
✨Be a Team Player
Collaboration is crucial in this position. Think of examples where you've worked effectively in a team, especially in dynamic environments. Highlight your ability to juggle multiple tasks while maintaining strong communication with colleagues and external partners.
