At a Glance
- Tasks: Lead Sunderland AFC's Ticketing operation and enhance fan experiences at matches and events.
- Company: Join the passionate team at Sunderland AFC, dedicated to exceptional fan service.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with various teams to maximise attendance and revenue while improving ticketing systems.
- Why this job: Shape the future of ticketing and make a real impact on supporter experiences.
- Qualifications: Proven sales experience in sports ticketing and strong leadership skills required.
The predicted salary is between 39600 - 48400 £ per year.
About the Ticket Office Team: The Ticket Office Team at SAFC are all about making the fan's experience as seamless and enjoyable as possible. We are the friendly faces behind the scenes, dedicated to ensuring fans can easily access tickets for all our exciting matches and events. Our team works diligently to manage ticket sales, handle inquiries, and provide support to fans, whether it’s through our online platform or in-person at the stadium. We pride ourselves on exceptional customer service, always ready to assist fans with any questions or concerns.
The Opportunity: This is a pivotal opportunity to lead Sunderland AFC’s Ticketing operation and shape how supporters experience the Club across Men’s and Women’s fixtures, as well as events at the Stadium of Light. As Head of Ticketing, you will set the strategic direction for ticketing, lead a skilled team and drive commercial performance through pricing, inventory, technology and outstanding customer journeys. You will lead the day-to-day ticketing operation, develop and motivate the team, and use data, supporter feedback and market insight to identify opportunities for growth and improvement. Working closely with Commercial, Marketing and Stadium Operations colleagues, you will help maximise attendance, revenue and the matchday experience. You will also build strong relationships with supporter groups, partners, leagues and external suppliers, while improving ticketing systems, processes and digital journeys across the Club.
What We Ask For: We are looking for an experienced and commercially minded ticketing leader with proven sales experience in sports or event ticketing. You will bring strong commercial and analytical skills, including pricing, forecasting, revenue planning and preparing business cases. You will have experience of leading and developing teams in a fast-paced, customer-focused environment, alongside a strong understanding of ticketing, CRM and customer service systems. You will be confident managing technology partners, suppliers and significant operational projects, with excellent communication and presentation skills and the ability to influence at all levels. A clear understanding of supporter experience is essential, as is the ability to balance commercial performance with excellent service. You will also be highly organised, proactive and detail-focused, with a commitment to continuous improvement. An Enhanced DBS from Sunderland AFC is required.
Head of Ticketing in Sunderland employer: Sunderland AFC
Sunderland AFC is an excellent employer, offering a dynamic work environment where finance professionals can thrive. With a strong emphasis on employee growth and development, the company provides opportunities for training and advancement within the finance team. Located in the heart of Sunderland, employees enjoy a supportive culture that values teamwork and dedication, making it a rewarding place to contribute to the club's financial success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ticketing in Sunderland
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Sunderland AFC. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Sunderland AFC. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Head of Ticketing in Sunderland
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Sunderland AFC aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Sunderland AFC
✨Highlight Your Passion for Sports
When chatting with Sunderland AFC, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
