At a Glance
- Tasks: Analyse data to drive business growth and optimise revenue opportunities.
- Company: Join a passionate team at SAFC, dedicated to innovation and data-driven decisions.
- Benefits: Competitive salary, professional development, and a chance to impact the club's success.
- Other info: Dynamic role with opportunities for career advancement in a vibrant sports environment.
- Why this job: Make a real difference in sports by using data to enhance fan experiences and boost revenue.
- Qualifications: Degree in a data-related field and experience in data analysis or business intelligence.
The predicted salary is between 30000 - 40000 € per year.
About the IT Team: We are a dedicated team of passionate innovators and problem‑solvers committed to empowering SAFC through data. Our mission is to deliver actionable insights and strategic support that drive informed decision‑making and business growth. We take pride in providing reliable analytics, insights, and support, enabling every team to perform at their highest potential.
The Opportunity: This is an exciting opportunity for a Data Analyst to make a significant impact on the club’s business growth through data analytics. In this role, you will develop and maintain dashboards and reporting frameworks that provide clear, real‑time insights into performance across commercial partnerships, premium sales, ticketing, and retail. Your analysis will help identify key revenue optimisation opportunities, including upsell potential, price elasticity, and attendance drivers, directly supporting the club’s financial objectives. You will assist in sponsorship valuation and partner reporting by delivering data‑driven evidence of audience reach, engagement, and ROI. Additionally, your work will include analysing premium product performance, fan segmentation, and supporter journey data to generate actionable insights that improve marketing strategies, increase fan retention, and boost revenue. Collaborating with data engineering and business stakeholders, you will ensure data quality, support the development of predictive models, and promote a data‑literate culture within the club’s commercial teams. This role offers a fantastic chance to apply your analytical skills to drive strategic business decisions and contribute to the club’s commercial success.
What We Ask For: We are looking for a candidate with a degree in a data‑related or quantitative discipline such as Mathematics, Statistics, Economics, Computer Science, Data Science, or Artificial Intelligence. A postgraduate qualification in a relevant analytical field is desirable but not essential. You should have a minimum of two years’ experience in a data analyst, marketing optimisation, or business intelligence role, with proven experience working with CRM, ticketing, or e‑commerce data within a consumer‑facing business. Experience supporting partnerships and managing customer or fan data in the sport, entertainment, or events sector is a plus. We value a proven track record of leveraging AI workflows to drive innovation, enable commercial growth, and improve operational efficiencies. Experience in building or contributing to fan or customer segmentation models is desirable but not essential. You should have strong proficiency in SQL for data extraction, transformation, and analysis, along with skills in Python or R for statistical analysis and modelling. Experience with BI and visualization tools such as Tableau, Power BI, or equivalent platforms is important, as is an understanding of data warehousing concepts and experience working with cloud data platforms like S3 or Redshift. Above all, we seek a highly organised individual capable of managing multiple priorities and deadlines effectively. You will be required to obtain an Enhanced DBS through SAFC.
Data Analyst - Business in Sunderland employer: Sunderland AFC
At SAFC, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Data Analyst, you will not only have the opportunity to make a significant impact on the club's business growth through data analytics but also benefit from a supportive environment that encourages professional development and continuous learning. Located in a vibrant community, we offer unique advantages such as access to exciting events and a chance to contribute to the club's success while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land Data Analyst - Business in Sunderland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, dashboards, and any relevant work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common data analysis questions and case studies. Practice explaining your thought process and how you've used data to drive decisions in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight how your skills align with our mission to empower SAFC through data.
We think you need these skills to ace Data Analyst - Business in Sunderland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Data Analyst role. Highlight your experience with data analytics, SQL, and any relevant tools like Tableau or Power BI. We want to see how your skills align with our mission to empower SAFC through data!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data and how you can contribute to our team. Share specific examples of how you've used data to drive business growth in the past.
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've applied them! Include examples of dashboards you've created or insights you've generated that led to real business outcomes. We love seeing practical applications of your expertise!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team at StudySmarter!
How to prepare for a job interview at Sunderland AFC
✨Know Your Data Tools
Make sure you brush up on your SQL skills and get familiar with BI tools like Tableau or Power BI. Be ready to discuss how you've used these tools in past roles to extract insights and drive decisions.
✨Showcase Your Analytical Mindset
Prepare examples of how you've identified revenue optimisation opportunities in previous positions. Think about specific instances where your analysis led to actionable insights that improved business outcomes.
✨Understand the Business Context
Research the club's commercial partnerships and recent initiatives. Being able to speak knowledgeably about their current strategies will show that you're genuinely interested and can contribute to their goals.
✨Prepare for Scenario Questions
Expect questions that ask how you would approach certain data challenges, like fan segmentation or sponsorship valuation. Practise articulating your thought process and the steps you would take to analyse the data effectively.
