At a Glance
- Tasks: Drive sales by seeking new business and building strong client relationships.
- Company: Join Sunderland AFC's passionate Commercial Team focused on growth and fan experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal development.
- Other info: Flexible hours with match and event work, plus great career progression.
- Why this job: Make a real impact in the sports industry while enhancing fan experiences.
- Qualifications: Sales experience, excellent communication skills, and a proactive attitude.
The predicted salary is between 30000 - 40000 € per year.
About the Commercial Team: The Commercial Team at Sunderland AFC is dedicated to driving the club’s growth beyond the pitch. We are a passionate group focused on forging meaningful partnerships, enhancing fan experiences, and maximising commercial opportunities through sponsorship, marketing, and merchandise. With a diverse set of skills and backgrounds, our team collaborates closely with local businesses and global brands to create innovative solutions that benefit both the club and our community. Our mission is to build a sustainable future for Sunderland AFC while ensuring our fans feel valued every step of the way.
The Opportunity: The primary focus is to be out in the region seeking new business while keeping clients informed of availability, offers, and upsell opportunities. You will work to gain a comprehensive understanding of the target audience and prospects for your products, supported by daily client appointments and meetings designed to develop strong relationships and drive sales. This includes presenting the Club’s premium products and sponsorships, as well as selling concert hospitality. You will contribute to overall team sales performance and targets by managing the full sales process, taking payment for bookings, and ensuring all customer records and accounts are accurately maintained within the CRM system. You will also record and manage customer bookings in line with Club expectations, while consistently following established standard operating procedures. A key part of the role involves building strong internal relationships across all departments and supporting the Premium Sales Manager with ongoing business development and the delivery of sales initiatives. You will also be responsible for conducting relevant market research and analysis to identify key trends and gain deeper insight into the target market.
What We Ask For: Previous experience in sales, business development, account management, or hospitality is preferred, with a strong ability to generate new business and build client relationships. Excellent communication, organisational, and negotiation skills are essential, along with confidence presenting premium products and managing the full sales process. The ideal candidate will be target-driven, proactive, and customer-focused, with experience using CRM systems and maintaining accurate records. A good understanding of GDPR, flexibility to work matches and events, and a clean current driving licence are also required. A Basic DBS from Sunderland AFC is required.
Premium Sales Executive employer: Sunderland AFC
Sunderland AFC is an exceptional employer that fosters a vibrant and collaborative work culture, where every team member is valued and encouraged to contribute to the club's growth. With a focus on professional development, employees have access to numerous opportunities for growth within the commercial sector, all while being part of a passionate team dedicated to enhancing fan experiences and building meaningful partnerships. Located in the heart of Sunderland, the club offers a unique chance to engage with both local businesses and global brands, making it an exciting place to work for those looking to make a significant impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Premium Sales Executive
✨Tip Number 1
Get to know the club and its values inside out. When you’re chatting with potential clients, show them you’re not just selling a product but also sharing a passion for Sunderland AFC. This connection can make all the difference!
✨Tip Number 2
Network like a pro! Attend local events, engage with businesses, and don’t shy away from reaching out on social media. Building relationships is key in sales, and we want you to be the go-to person for premium experiences.
✨Tip Number 3
Practice your pitch! Whether it’s presenting premium products or discussing sponsorships, being confident and clear will help you win over clients. Role-play with friends or colleagues to refine your approach.
✨Tip Number 4
Don’t forget to follow up! After meetings, send a quick message thanking them for their time and reiterating key points. It shows you care and keeps you top of mind when they’re ready to make a decision.
We think you need these skills to ace Premium Sales Executive
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for Sunderland AFC shine through! We want to see how much you care about the club and its community. Share any personal experiences or connections you have with the club that make you a great fit for our team.
Tailor Your CV:Make sure your CV is tailored to the Premium Sales Executive role. Highlight your previous sales experience and any relevant skills that match what we’re looking for. Use keywords from the job description to show us you understand the role and can deliver on our expectations.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon and focus on communicating your achievements and skills in a straightforward manner. Remember, less is often more!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and know how to follow instructions – both key traits for a successful Premium Sales Executive.
How to prepare for a job interview at Sunderland AFC
✨Know Your Audience
Before the interview, take some time to research Sunderland AFC and its commercial initiatives. Understand their target audience and how your role as a Premium Sales Executive fits into their mission. This will help you tailor your responses and show that you're genuinely interested in contributing to the club's growth.
✨Showcase Your Sales Skills
Prepare specific examples from your previous experience that highlight your sales achievements and relationship-building skills. Be ready to discuss how you've successfully generated new business and managed client relationships, as these are key aspects of the role.
✨Demonstrate Your Team Spirit
Since collaboration is crucial within the Commercial Team, think of instances where you've worked effectively with others to achieve a common goal. Highlight your ability to build strong internal relationships and support team initiatives, as this will resonate well with the interviewers.
✨Be Ready for Market Insights
Familiarise yourself with current trends in the sports and hospitality sectors. Be prepared to discuss how you would conduct market research and analysis to identify opportunities for Sunderland AFC. Showing that you can think strategically about the market will set you apart from other candidates.
