At a Glance
- Tasks: Lead global marketing strategy and execution to drive growth and revenue.
- Company: Join sunday, a fast-growing tech company revolutionising restaurant payments.
- Benefits: Competitive salary, equity, free vacation policy, and comprehensive health insurance.
- Other info: Opportunity for career growth and to work in vibrant cities like NYC or London.
- Why this job: Shape the future of marketing in a dynamic, innovative environment.
- Qualifications: 12-15 years in B2B SaaS marketing with leadership experience.
The predicted salary is between 130500 - 159500 £ per year.
About Us
sunday is building the fastest, simplest way to pay in restaurants. With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds. We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction. Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights. We push ourselves to go beyond what's expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.
About the Role
As VP of Marketing at sunday, you will own the global marketing strategy and execution that turns our growth ambition into qualified pipeline, revenue contribution, and a stronger market presence across France, the UK, and the US. You will lead demand generation, digital, paid and organic acquisition, events, referrals, brand, communications, and PR as one integrated growth engine. This is a CMO-track role with broad ownership and the opportunity to define how marketing scales at sunday. You will report to the Chief Revenue Officer and own the full global marketing function. You will manage the Head of Brand & PR and the in-market and regional marketers, with expectations to grow the team substantially as we expand the marketing function across the globe. This role can be based in New York City or London, combining close in-person collaboration with regular travel across our markets. Join early, grow fast, and shape the journey!
Key Responsibilities
- Own sunday's global marketing strategy and execution across demand generation, digital, events, referrals, brand, communications, and PR, with accountability for pipeline and revenue contribution.
- Serve as a core member of the executive go-to-market leadership team, partnering with Sales, Product, Partnerships, Customer Success, Finance, and RevOps to shape GTM strategy and commercial trade-offs.
- Translate company growth objectives into marketing strategy, investment priorities, operating plans, and measurable outcomes across regions, segments, and channels.
- Own all paid and organic customer acquisition channels, providing clear reporting on performance, pacing, experiments, and next actions to the executive team.
- Manage the marketing and media budget, annual growth targets, forecasting, channel allocations, and changes in spend strategy, using CAC, LTV, pipeline contribution, and efficiency metrics to guide investment.
- Continuously improve SEO and website conversion, including AEO/GEO, machine-readable content, and sunday's visibility in AI-assisted search and buyer research.
- Own and scale the referral and events programs across markets, increasing brand visibility and turning activity into qualified pipeline.
- Run brand, communications, and PR end-to-end, including earned-channel influence, customer communications, and the hiring and development of a high-performing global marketing team.
About You
- 12-15+ years of B2B SaaS or enterprise technology marketing experience, with leadership responsibility for growth, demand generation, or revenue marketing; restaurant technology experience is especially relevant.
- 4-6+ years at VP level or as the most senior marketing leader in an organisation, with experience managing distributed, multi-market teams internationally.
- A proven track record of building and scaling growth engines that deliver predictable pipeline, revenue contribution, and ROI through integrated digital, brand/PR, field, and lifecycle marketing.
- Deep understanding of B2B SaaS subscription models, unit economics, and sales/GTM motions, with a track record tying growth activity to pipeline, revenue, CAC, and efficiency outcomes.
- Hands-on experience running paid media and organic acquisition, plus strong measurement instincts and the ability to build attribution and testing frameworks.
- An executive-level communicator who can influence cross-functional stakeholders, translate data into strategic decisions, and represent marketing in commercial trade-offs.
- An AI-first mindset, with hands-on experience using AI to improve marketing execution, personalisation, analytics, and team productivity.
- An experienced people leader who has built and developed high-performing teams and other leaders, with a coaching style that empowers rather than controls and the ability to bring structure to ambiguity.
What we Offer
In New York City:
- Base salary of $260,000-$320,000, plus bonus and equity
- Free vacation policy
- 100% employer-covered health insurance
- 401(k) plan
- A great office in the heart of New York City, with an in-person/remote balance
In London:
- Competitive salary + bonus and equity
- A great office in the heart of London with a balance of in-person and remote work
- Free Vacation Policy
- 100% Employer-Covered Health Insurance
sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).
VP Marketing employer: sunday
At sunday, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership and drive meaningful change. As a Senior Go-to-Market Engineer, you'll have the opportunity to work at the forefront of technology in a fast-paced environment, with access to competitive salaries, stock options, and comprehensive health benefits. Our commitment to employee growth is evident through our mentorship programmes and the chance to shape the future of our revenue operations as we expand globally.
StudySmarter Expert Advice🤫
We think this is how you could land VP Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for sunday and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like sunday are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with sunday on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at sunday. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit sunday. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of sunday:Show us that you’ve done your homework! In your application, briefly mention what you admire about sunday’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at sunday
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at sunday will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At sunday, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
