Retail Sales Specialist

Retail Sales Specialist

The Retail Sales Specialist’s primary responsibility is to generate in-store sales. The Retail Sales Specialist is under the supervision of the Account Executive and contributes to brand awareness and retail sales to influence Sunday Riley’s in-store success.

About the Role

The Retail Sales Specialist is accountable for sales performance, ATV/AUS growth, personal development and growth of the customer database by providing excellent & exceptional customer service. The ideal candidate must enjoy the retail environment and have a strong background in the beauty industry, sales and customer experience. Professional Beauty Therapy qualifications would be an advantage.

Responsibilities

• Deliver exceptional customer service to all potential/actual customers.
• Consistently achieve and deliver the KPI targets.
• Develop excellent in-store relationships with management/peers.
• Know and understand sales achievements, figures and data and have personal accountability for all deliverables.

Product Knowledge

• Demonstrate in depth and fluent knowledge of all Sunday Riley products, collections, features and benefits through detailed training with the education team.
• Have personal accountability for learning and development including own research and asking the back‑office team for additional learning and questions.
• Attend all training provided and contribute to a group learning environment.
• Have wide skincare knowledge in general and understand all methods, techniques, layering and suitability of the Sunday Riley products.
• Be able to answer all customer’s needs to recommend the exact products suited to them.

Store Environment

• Achieve and maintain an excellent retail environment with the highest standards in all areas of the sales floor, tester and product replenishment and stockroom.
• Support floor moves and implementation of promotions while ensuring consistent delivery of housekeeping, presentation and personal grooming standards.
• Act responsible and positively at all times, ensuring Sunday Riley codes of practice, health and safety are adhered to and followed.
• Ensure, record and report the availability of listed products, visual merchandising adherence, testers, sachets and samples.
• Achieve and exceed store sales target & personal sales target.
• Achieve and exceed ATV & AUS targets.
• Provide exceptional customer experience/journey and growth/development of customer database.
• Ensure visual merchandising executed within store in line with brand guidelines.
• Execute effective in-store events to drive sales.
• Manage effective admin tasks.

Qualifications

• Minimum 3 years of retail, sales and/or beauty industry experience, preferably in skincare.
• Possession of a Beauty Therapy Qualification is desired but not essential.

Required Skills

• Memorable, positive, professional and enthusiastic presence.
• Passion for skincare.
• Strong aptitude for product knowledge, brand messaging and selling.
• Experience working in an open‑sell environment.
• Self‑motivated, committed and goal‑oriented.
• Energetic and passionate with an entrepreneurial, flexible, friendly spirit.
• Ability to travel required.

Work Location, Territory, and Work Week

This role is based in‑store. This is a full‑time role with 2 days off per week. The Retail Sales Specialist is responsible for adhering to the schedule set out by the Account Executive, which requires a minimum of 3 weekends a month to be worked.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Sales, Customer Service, Administrative

Industries: Retail, Retail Pharmacies, Personal Care Product Manufacturing