Pureplayer Key Account Manager

Based in London, the Pureplayer National/Key Account Manager will manage and grow the brand’s pureplay and retailer. com partnerships.

This role combines strategic account management with hands-on digital execution, using retailer media, CRM, loyalty, sponsored products, online merchandising, bundles, promotions, and app opportunities to increase traffic, conversion, sales, and market share.

Responsibilities

• Retail Partner Relationships
• Manage relationships with pureplay retailers and the e-commerce teams of omnichannel retail partners.
• Build strong relationships across Buying, Merchandising, E-commerce, Digital Marketing, Retail Media, CRM, Operations, and Finance teams.
• Lead negotiations on commercial terms, distribution, online visibility, retailer media, promotional support, sampling, and digital exclusives.
• Lead new product presentations, account reviews, and strategic retailer meetings.
• Secure strong digital support for launches, promotions, and key brand moments.
• Driving Performance
• Develop annual account plans, P&Ls, and seasonal strategies to deliver sales, profit, distribution, and brand-ranking objectives.
• Develop and research strategies utilizing CRM, loyalty, GWPs, online bundles, sampling, digital exclusives, app placements, and other digital levers to increase sales.
• Plan and optimize sponsored product, paid search, display, and retailer-media activity, including Criteo campaigns, to improve visibility, traffic, conversion, and return on investment.
• Identify opportunities across retailer websites and apps, including homepage exposure, category placement, search visibility, email, push notifications, live shopping, and editorial content.
• Develop online-exclusive bundles, kits, routines, and promotional offers that increase conversion, average order value, and customer acquisition.
• Conduct competitive analyses covering pricing, promotions, digital visibility, sponsored search, assortment, launches, ratings and reviews, and share of digital shelf.
• Maintain Joint Business Plans and evaluate progress against agreed sales, marketing, and profitability objectives.
• Digital Merchandising and Optimization
• Ensure product pages are accurate, compelling, and optimized across copy, imagery, video, claims, ingredients, usage, and brand content.
• Monitor on-site search rankings, category placement, product availability, ratings and reviews, conversion, traffic, and digital share of shelf.
• Conduct regular retailer. com and app audits to identify content gaps, broken links, out-of-stocks, incorrect pricing, missing products, and lost visibility.
• Improve product discoverability through retailer SEO, search-term optimization, product taxonomy, filters, and sponsored placements.
• Work with retailer teams to test and optimize content, promotions, landing pages, bundles, and digital campaigns.
• Ensure new products launch online accurately, on time, and with the agreed visibility and marketing support.
• Inventory Management and Forecasting
• Analyze weekly sales by retailer, channel, and SKU, including units, sales value, conversion, performance against plan and last year, and promotional impact.
• Manage forecasts for launches, core products, promotions, bundles, and retailer-media activity, identifying revenue risks and opportunities.
• Monitor out-of-stocks, low-stock positions, weeks of supply, excess inventory, promotional requirements, and launch readiness.
• Track incoming purchase orders from receipt through delivery, addressing delays, outstanding requirements, and next actions.
• Identify incremental purchase-order opportunities based on sell-through, traffic, conversion, marketing support, and forecasted demand.
• Review online assortment and SKU productivity, recommending additions, discontinuations, exclusives, or bundles where appropriate.
• Reporting and Account Management
• Provide a concise weekly recap covering sales, traffic, conversion, retailer-media performance, inventory, incoming POs, forecasts, digital opportunities, and decisions required.
• Evaluate campaign performance across sponsored products, paid search, display, CRM, loyalty, app, and promotional activity.
• Develop recommendations for underperforming retailers, campaigns, and SKUs, including the proposed action, expected impact, timing, and support needed.
• Lead regular retailer business reviews covering sales, digital performance, inventory, launches, marketing, and outstanding issues.
• Document decisions, actions, owners, and deadlines, maintaining a clear account action tracker.
• Cross-Functional Working
• Work with Brand Marketing, Creative, Operations, Finance, PR, Social, and Education teams to develop and execute annual retailer plans.
• Coordinate assets and content for product launches, retailer media, CRM, apps, landing pages, bundles, promotions, and online events.
• Partner with Creative and Brand teams to ensure retailer content is accurate, on-brand, and delivered on time.
• Align launches, promotional activity, pricing, and digital campaigns with local and global SRMS teams.
• Communicate account risks, opportunities, dependencies, and required decisions with clear recommendations.
• Preferred Qualifications and Experience
• Bachelor’s degree or comparable professional experience, preferably within beauty, skincare, or consumer goods.
• Two to four years of experience managing pureplay, retailer. com, e-commerce, or digital retail accounts.
• Experience with retailer media platforms, sponsored products, paid search, and Criteo is strongly preferred.
• Strong understanding of e-commerce metrics, including traffic, conversion, average order value, return on advertising spend, customer acquisition, and digital share of shelf.
• Experience managing account P&Ls, forecasts, inventory, purchase orders, and digital marketing investments.
• Advanced proficiency in Excel and Power Point; experience with retailer portals and e-commerce analytics platforms is preferred.
• Excellent analytical, presentation, negotiation, communication, and organizational skills.
• Ability to translate sales and digital performance data into clear commercial actions.
• Self-motivated, results-driven, detail-oriented, and adaptable in a fast-paced environment.
• Preferred Qualification And Experience
• Bachelor's Degree and/or comparable experience, preferably in the beauty industry; skincare experience a plus.
• Experience at a National Accounts Manager level
• IT skills - advanced level skill set in Excel, Outlook, Power Point.
• Self-motivated, results-driven, detail-oriented.
• Excellent communication, presentation, negotiation, and organizational skills.
• Strong analytical skills with ability to think and perform creatively.
• Proven ability to follow up and maintain timelines.
• Flexible and adaptive attitude to changing business needs and a fast-paced work environment.
• Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products.

Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team.

It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.

Social And Environmental Responsibilities

We produce the best products possible, and never sacrifice quality or effectiveness for financial gain.

We are committed to promoting Human Rights, including equality, diversity in the workplace, and inclusivity of products.

We provide the highest-level customer care, customer experience, and attention to customer safety.

We strive to meet sustainability goals and initiatives, for a cleaner planet.

Our company’s social and environmental goals are as strong as our employees’ awareness and performance towards those goals.

We are mission-driven and expect our employees to be accountable and aligned with our company value

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