At a Glance
- Tasks: Lead global marketing strategy for PAYG phones and drive brand engagement.
- Company: Join a dynamic, high-impact company focused on innovation and social change.
- Benefits: Professional growth, multicultural experience, and tailored learning programs.
- Other info: Collaborative culture with opportunities to work across diverse teams globally.
- Why this job: Make a real difference in people's lives while shaping the future of mobile technology.
- Qualifications: 8+ years in product marketing with strong communication and digital skills.
The predicted salary is between 60000 - 80000 € per year.
Job Location: Lagos, Nigeria or Nairobi, Kenya
About the role:
The Global Marketing Manager - PAYGo Phones would manage the shaping, execution, and optimization of the global marketing strategy for the PAYG mobile phone product line. The role ensures strong brand positioning, demand generation, partner engagement, and coordinated go-to-market execution across multiple countries. This position works cross-functionally with commercial and sales teams, new product development (NPD), digital, communications, and field teams to drive adoption, usage, and revenue growth.
What you would be expected to do:
- Product & Portfolio Marketing: Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks. Translate consumer insights and market research into product features, pricing recommendations, and communication strategies. Manage product launch planning and global rollouts in alignment with commercial and product teams. Define and maintain brand and communication guidelines for the PAYG phones portfolio.
- Go-to-Market (GTM): Develop GTM toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies. Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances. Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
- Marketing Campaigns & Demand Generation: Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels. Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour. Continuously optimize marketing spend to maximize ROI.
- Digital & Customer Journey Optimization: Partner with the Head of Digital to drive digital acquisition and engagement strategies for PAYG phones, including social, display, search, influencer, and community marketing. Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals. Collaborate with the Head of Digital to optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
- Market Intelligence & Insights: Conduct consumer segmentation, competitive analysis, and pricing research to inform strategy and positioning. Monitor country performance, identify risks and opportunities, and recommend tactical improvements. Stay informed on mobile industry trends, emerging technologies, and the evolution of PAYG models.
- Sales Enablement & Capacity Building: Partner with the training team to develop training and sales enablement materials (pitch decks, product videos, FAQs, demo scripts). Build capability across country marketing managers and field teams to ensure effective product storytelling and customer education. Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
- Cross-Functional Collaboration: Work closely with NPD, Commercial, Training, and CX teams to align on product strategy and customer value. Collaborate with the PAYG Phone Commercialisation Head and operations teams to enable forecasting and market prioritisation. Engage with Finance to align on marketing budgets, ROI, and business case modelling.
You might be a strong candidate if you have:
- Bachelor’s degree or its equivalent in Marketing, Business, Communications, or a related field; a Master’s degree or professional certifications in marketing or digital strategy are an advantage.
- 8+ years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics.
- Demonstrated experience operating across multiple emerging markets (Africa and/or Asia preferred).
- Experience in mobile phone marketing, telecom value-added services (VAS), fintech, or mobile money ecosystems.
- Strong understanding of PAYG, microfinance, or subscription-based financing models.
- Excellent communication, storytelling, and presentation capabilities.
- Proven ability to manage complex initiatives and work effectively across cross-functional teams.
- Experience with digital marketing tools, analytics platforms, and performance optimization.
- Experience working within distributor, retail, and field marketing environments.
- Background in fast-paced, high-growth organizations.
What Sun King Offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
Global Marketing Manager - PAYG Phones employer: Sun King
At Sun King, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters professional growth in the dynamic PAYG mobile phone sector. Our team is driven by innovation and social impact, providing unique opportunities to work alongside diverse colleagues from various backgrounds while benefiting from structured learning programmes designed to enhance your leadership and management skills.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager - PAYG Phones
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to showcase what you can bring to the table, especially for a role like Global Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can contribute to their goals. Tailor your answers to reflect your knowledge of PAYG phones and the telecom industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Global Marketing Manager - PAYG Phones
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Global Marketing Manager role. Highlight your experience in product marketing and any relevant achievements that align with the job description. We want to see how you can bring value to our PAYG phones!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing and how your background in telecommunications or consumer electronics makes you a strong candidate. Don’t forget to mention your experience in emerging markets!
Showcase Your Cross-Functional Experience:Since this role involves working with various teams, make sure to highlight any cross-functional projects you've been part of. We love seeing how you’ve collaborated with sales, digital, and product teams to drive success in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Sun King
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the PAYG phone products. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your vision for the global marketing strategy and demonstrate your passion for the product.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with various teams such as sales, digital, and product development. Be ready to share specific examples of how you've successfully collaborated across functions to drive marketing initiatives. This will show that you can effectively manage complex projects and align different teams towards a common goal.
✨Prepare for Market Insights Discussion
Research current trends in the telecommunications and mobile phone markets, especially in emerging markets like Africa and Asia. Be prepared to discuss how these insights could influence marketing strategies for PAYG phones. This demonstrates your analytical skills and ability to adapt strategies based on market conditions.
✨Demonstrate Your Campaign Successes
Come equipped with examples of successful marketing campaigns you've led or contributed to. Focus on metrics and outcomes, such as ROI and customer engagement. This will not only showcase your expertise but also your ability to optimise marketing spend and drive demand generation.
