At a Glance
- Tasks: Lead global marketing strategy for PAYG phones and drive brand engagement.
- Company: Join a dynamic, high-impact company focused on innovation and social change.
- Benefits: Professional growth, multicultural experience, and tailored learning programs.
- Other info: Collaborative culture with opportunities to work across diverse teams globally.
- Why this job: Make a real difference in people's lives while shaping the future of mobile technology.
- Qualifications: 8+ years in product marketing with strong communication and digital skills.
The predicted salary is between 60000 - 80000 £ per year.
Job Location: Lagos, Nigeria or Nairobi, Kenya
About the role:
The Global Marketing Manager - PAYGo Phones would manage the shaping, execution, and optimization of the global marketing strategy for the PAYG mobile phone product line. The role ensures strong brand positioning, demand generation, partner engagement, and coordinated go-to-market execution across multiple countries. This position works cross-functionally with commercial and sales teams, new product development (NPD), digital, communications, and field teams to drive adoption, usage, and revenue growth.
What you would be expected to do:
- Product & Portfolio Marketing: Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks. Translate consumer insights and market research into product features, pricing recommendations, and communication strategies. Manage product launch planning and global rollouts in alignment with commercial and product teams. Define and maintain brand and communication guidelines for the PAYG phones portfolio.
- Go-to-Market (GTM): Develop GTM toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies. Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances. Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
- Marketing Campaigns & Demand Generation: Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels. Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour. Continuously optimize marketing spend to maximize ROI.
- Digital & Customer Journey Optimization: Partner with the Head of Digital to drive digital acquisition and engagement strategies for PAYG phones, including social, display, search, influencer, and community marketing. Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals. Collaborate with the Head of Digital to optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
- Market Intelligence & Insights: Conduct consumer segmentation, competitive analysis, and pricing research to inform strategy and positioning. Monitor country performance, identify risks and opportunities, and recommend tactical improvements. Stay informed on mobile industry trends, emerging technologies, and the evolution of PAYG models.
- Sales Enablement & Capacity Building: Partner with the training team to develop training and sales enablement materials (pitch decks, product videos, FAQs, demo scripts). Build capability across country marketing managers and field teams to ensure effective product storytelling and customer education. Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
- Cross-Functional Collaboration: Work closely with NPD, Commercial, Training, and CX teams to align on product strategy and customer value. Collaborate with the PAYG Phone Commercialisation Head and operations teams to enable forecasting and market prioritisation. Engage with Finance to align on marketing budgets, ROI, and business case modelling.
You might be a strong candidate if you have:
- Bachelor’s degree or its equivalent in Marketing, Business, Communications, or a related field; a Master’s degree or professional certifications in marketing or digital strategy are an advantage.
- 8+ years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics.
- Demonstrated experience operating across multiple emerging markets (Africa and/or Asia preferred).
- Experience in mobile phone marketing, telecom value-added services (VAS), fintech, or mobile money ecosystems.
- Strong understanding of PAYG, microfinance, or subscription-based financing models.
- Excellent communication, storytelling, and presentation capabilities.
- Proven ability to manage complex initiatives and work effectively across cross-functional teams.
- Experience with digital marketing tools, analytics platforms, and performance optimization.
- Experience working within distributor, retail, and field marketing environments.
- Background in fast-paced, high-growth organizations.
What Sun King Offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
Global Marketing Manager - PAYG Phones employer: Sun King
Sun King is an exceptional employer, offering a vibrant and inclusive work culture that fosters professional growth in the dynamic field of performance marketing. With a commitment to diversity and collaboration, employees benefit from tailored development programs and the opportunity to work alongside passionate colleagues from diverse backgrounds, all while making a meaningful impact on communities and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager - PAYG Phones
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sun King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sun King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sun King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sun King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager - PAYG Phones
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sun King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sun King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sun King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sun King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sun King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sun King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
