At a Glance
- Tasks: Lead global Customer Lifecycle Marketing strategy and execute engaging CRM campaigns.
- Company: Join a dynamic, socially impactful company with a collaborative culture.
- Benefits: Professional growth, diverse environment, and tailored learning opportunities.
- Other info: Work with a multicultural team and embrace innovation in every project.
- Why this job: Make a real impact on customer engagement and retention in a fast-paced industry.
- Qualifications: 8-12 years in CRM or marketing automation with hands-on campaign experience.
The predicted salary is between 60000 - 80000 £ per year.
Job Location: Global
About the Role
The Customer Lifecycle Marketing (CLM) Manager will own and oversee the organization's Customer Lifecycle Marketing (CLM) and CRM strategy across global markets. This role focuses on maximizing customer engagement, retention, repeat purchases, and lifetime value through lifecycle marketing initiatives and personalized customer journeys. The incumbent will oversee end-to-end CRM campaign planning, execution, optimization, and performance measurement across multiple owned communication channels, including WhatsApp, SMS, Email, RCS, Push Notifications (where applicable), and other emerging engagement channels. This role requires a strong blend of CRM strategy, hands-on campaign execution, marketing automation, customer segmentation, and MarTech expertise. The ideal candidate should have extensive experience with CRM platforms such as CleverTap, MoEngage, Salesforce Marketing Cloud, Adobe Campaign, or similar solutions, knowledge of customer journey orchestration, campaign measurement, and platform integrations.
What you will be expected to do:
- Customer Lifecycle Marketing Strategy
- Define and oversee the global Customer Lifecycle Marketing (CLM) strategy aligned with business growth priorities.
- Design lifecycle programmes across the customer journey, including onboarding, activation, engagement, retention, cross-sell, upsell, renewal, and win-back.
- Develop customer engagement strategies that improve customer lifetime value (LTV) and repeat purchase behavior.
- Identify opportunities to enhance customer experience through personalized communication.
- CRM Campaign Planning & Execution
- Oversee end-to-end execution of CRM campaigns across multiple communication channels.
- Plan, create, schedule, execute, and refine campaigns across WhatsApp, SMS, Email, RCS, Push Notifications (where applicable), In-app messaging (where applicable).
- Ensure timely delivery of business-critical campaigns.
- Coordinate campaign calendars with Product, Brand, Sales, and Business teams.
- Maintain campaign quality, governance, and execution excellence.
- Customer Journey & Automation
- Design and refine automated customer journeys across different lifecycle stages.
- Build personalised customer communication flows based on customer behaviour and business rules.
- Implement trigger-based campaigns for Welcome journeys, Product onboarding, Cart abandonment (where applicable), Payment reminders, Repeat purchase, Cross-sell & upsell, Customer reactivation and Referral programmes.
- Continuously enhance journey performance through testing and optimization.
- CRM Platform & MarTech Management
- Oversee the lifecycle marketing technology ecosystem.
- Work extensively with CRM and marketing automation platforms including: CleverTap, MoEngage, Salesforce Marketing Cloud and Adobe Campaign.
- Configure customer segments, journeys, triggers, campaigns, and automation workflows.
- Work closely with Product and Engineering teams to implement new channel integrations and enhance platform capabilities.
- Assess and recommend new MarTech solutions that strengthen customer engagement and automation.
- Customer Segmentation & Personalization
- Develop customer segmentation strategies using behavioural, transactional, and demographic data.
- Deliver personalised communications across lifecycle stages.
- Build dynamic audience segments for targeted campaigns.
- Improve engagement through contextual and data-informed messaging.
- Campaign Performance & Optimization
- Monitor campaign performance across all CRM channels.
- Improve campaign effectiveness through A/B testing, Content optimisation, Channel optimisation, Send-time optimisation and Audience refinement.
- Increase customer engagement and conversion through continuous experimentation.
- Ensure campaign learnings are documented and incorporated into future initiatives.
- Campaign Measurement & Reporting
- Establish measurement frameworks for CRM and lifecycle campaigns.
- Track campaign performance using appropriate reporting and measurement tools.
- Develop dashboards to monitor campaign effectiveness and business impact.
- Measure customer engagement and lifecycle performance across different customer cohorts.
- Provide practical recommendations that improve campaign performance and customer retention.
- Cross-functional Partnership
- Partner with Product, Engineering, Business Intelligence, Brand, Sales, Customer Success, and Digital Marketing teams.
- Translate business requirements into scalable lifecycle campaigns.
- Ensure lifecycle marketing initiatives remain aligned with business priorities.
- Work closely with technology teams on customer data integrations and campaign enablement.
- Innovation & Growth
- Identify emerging CRM channels and customer engagement opportunities.
- Encourage adoption of new communication channels and marketing automation capabilities.
- Benchmark industry best practices in lifecycle marketing and customer engagement.
- Recommend new approaches that improve customer retention and conversion.
You might be a strong candidate if you have:
- 8–12 years of experience in Customer Lifecycle Marketing, CRM, or Marketing Automation.
- Strong hands-on experience managing CRM campaigns across WhatsApp, Email, SMS, and RCS channels.
- Experience working with marketing automation platforms such as CleverTap, MoEngage, Salesforce Marketing Cloud, Adobe Campaign, Braze, or equivalent.
- Demonstrated expertise in customer journey design, lifecycle automation, and segmentation.
- Experience with campaign measurement, reporting, and performance optimization.
- A working knowledge of APIs, CRM integrations, event tracking, and customer data flows.
- Experience working closely with Product and Engineering teams to implement MarTech solutions.
- Good knowledge of customer engagement strategies and retention marketing.
What Sun King offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
We place great importance on sustaining a diverse, inclusive work environment. We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state. Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
Customer Lifecycle Marketing Manager employer: Sun King
Sun King is an exceptional employer, offering a vibrant and inclusive work culture that fosters professional growth in the dynamic field of performance marketing. With a commitment to diversity and collaboration, employees benefit from tailored development programs and the opportunity to work alongside passionate colleagues from diverse backgrounds, all while making a meaningful impact on communities and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sun King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sun King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sun King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sun King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sun King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sun King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sun King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sun King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sun King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sun King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
