TikTok Content Creator in Manchester

Central Function: Social Media & Marketing

Brand: MISSGUIDED

Location: Manchester, UK

About SUMWON STUDIOS

SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN, KSTM and 11SKNDS.

In just a few years, we have grown from a start-up to one of the fastest-scaling brand platforms in theindustry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.

We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.

The Role

We’re looking for a creative, trend-obsessed and proactive TikTok Content Creator to help drive the next phase of growth for MISSGUIDED.

This is a hands-on, TikTok-first role focused on creating engaging, entertaining and culturally relevant content that builds brand awareness, connects with our audience and drives organic growth.

You’ll have a strong understanding of TikTok, fashion culture and internet trends, with the ability to turn emerging sounds, viral moments and creative ideas into content that feels authentic to MISSGUIDED.

Working closely with the TikTok Lead, Brand & Social Media Executive and wider creative team, you’ll take ownership of content from concept through to filming, editing and delivery, helping shape the brand’s personality and presence on the platform.

Key Responsibilities

TikTok Content Creation & Production

• Create, film and edit TikTok-first content that drives reach, engagement and follower growth.
• Deliver a consistent volume of original content, balancing planned content with reactive opportunities.
• Produce fashion-led, entertaining, trend-driven, product-focused and personality-led videos.
• Own the content creation process from ideation and filming through to final edits.
• Independently capture content in the office, on location, behind the scenes and at brand shoots.
• Be confident appearing on camera when required.
• Repurpose campaign, influencer and creator assets into engaging, platform-native TikTok content.

Trend Forecasting & Reactive Content

• Stay ahead of TikTok trends, viral sounds, emerging formats, creators and cultural conversations.
• Identify opportunities for MISSGUIDED to participate in relevant trends in an authentic and timely way.
• Proactively pitch fresh, disruptive and entertaining content ideas.
• Produce reactive content quickly without compromising quality or brand relevance.
• Maintain a strong understanding of Gen Z audiences, fashion culture and emerging social behaviours.

Brand Growth & Community

• Support the TikTok Lead in executing MISSGUIDED’s organic growth strategy.
• Create content designed to increase discoverability, reach, engagement and follower acquisition.
• Develop repeatable content formats and series that build brand recognition and personality.
• Understand what resonates with the MISSGUIDED audience and adapt content accordingly.
• Identify opportunities to feature employees, influencers, creators and brand personalities.
• Contribute to building an engaged community through relatable, entertaining and shareable content.
• Work with the TikTok Lead to deliver weekly content priorities and creative direction.
• Collaborate with the Brand & Social Media Executive on product launches, campaigns, commercial priorities and brand storytelling.
• Contribute creative ideas during weekly planning sessions and team meetings.
• Support campaign shoots, influencer activations and events with TikTok-first content capture.
• Maintain an organised content pipeline, ensuring assets are edited and delivered on time.
• Work collaboratively with wider social media and creative teams to maximise content opportunities.

Performance & Content Optimisation

• Monitor content performance, including views, watch time, engagement, shares and follower growth.
• Use performance insights to improve hooks, storytelling, editing styles and content formats.Identify successful content concepts that can be developed into recurring series.
• Share creative learnings, competitor insights and growth opportunities with the TikTok Lead.
• Test new approaches, formats and creative styles to continuously improve performance.

What you’ll bring

• Experience creating TikTok content for a fashion, beauty, lifestyle or entertainment brand, or a strong portfolio demonstrating your creative ability.
• A genuine passion for TikTok, fashion, pop culture and internet trends.
• Strong filming and editing skills, particularly using CapCut and mobile-first editing tools.
• A natural understanding of hooks, pacing, storytelling and what makes content engaging and shareable.
• Confident creating content independently and comfortable appearing on camera.
• Highly creative, proactive and able to turn ideas into content quickly.
• Strong awareness of Gen Z culture, fashion trends and emerging social behaviours.
• Organised, adaptable and comfortable working in a fast-paced environment.
• Collaborative, confident sharing ideas and open to testing new creative approaches.
• Commercially aware, with an interest in how content contributes to brand awareness, audience growth and business performance.

What Success Looks Like

• Consistent delivery of high-quality, original and engaging TikTok content.
• A positive contribution to MISSGUIDED’s follower growth and new audience acquisition.
• Improved content performance across views, watch time, shares, comments and engagement.
• Fast and relevant execution of emerging trends and cultural moments.
• Development of recognisable content formats and recurring series.
• A proactive approach to ideation, production and creative problem-solving.
• Strong collaboration with the wider social media and creative teams to support brand and commercial priorities.

The Ideal Candidate

You spot trends early, understand why a TikTok has taken off and can quickly see how to make it work for MISSGUIDED.

You don’t just scroll TikTok; you understand what makes people stop watching, engage, share and follow. You’re creative, commercially aware, confident bringing ideas to life and excited by the opportunity to help shape MISSGUIDED’s presence on one of the world’s most influential social platforms.

If you’re passionate about fashion, social media and creating content that gets people talking, we’d love to hear from you.

What we’ll bring

• 25 working days of annual leave plus bank holidays
• Health Scheme
• 30% employee discount on all Sumwon Studios brands (Sumwon, Missguided, Aiirz)
• Company social events
• Creative work environment
• Enhanced paternity and maternity leave
• Pension contributions: employee 5%, employer 3%

Why Join Us?

This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.

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