Territory Field Sales Manager in London

We’re looking for a Territory Sales Manager (Permanent Contract) to lead and grow a team of freelance Field Sales Associates across the South West of England.

Please note: This is a permanent, full-time employee position. You will manage a team of freelance Field Sales Consultants, but your own contract is not freelance. This is a remote, field-based leadership role for a hands-on, motivated sales professional with experience managing independent or self-employed sales teams. You’ll drive regional performance by recruiting, coaching, and inspiring your team to deliver outstanding results and exceptional merchant experiences. Your focus will be to accelerate growth in one of the UK’s most commercially dynamic regions, combining dense SME zones, vibrant hospitality markets, and diverse local business ecosystems.

• Lead, coach, and motivate a team of ~15 freelance Field Sales Associates to meet and exceed regional targets.
• Recruit and onboard top-performing freelancers who embody the company’s values and sales excellence.
• Conduct joint field visits to coach associates on prospecting, pitching, and closing techniques.
• Monitor performance metrics, track productivity, and provide structured, data-driven feedback.
• Adapt sales strategies to the local market — from bustling city centres to affluent commuter towns and coastal areas.
• Build a strong, connected community of freelancers who feel part of the company mission despite self-employment.

• Proven background managing freelance or self-employed field sales teams, ideally in fintech, merchant services, utilities, or similar industries.
• Hands-on field sales experience with strong commercial and leadership acumen.
• Excellent communication, motivation, and coaching skills, with a track record of driving performance remotely.
• Confident using data and KPIs to guide decisions and optimise results.
• Self-driven and adaptable, able to manage a wide geographical area and balance team support with strategic growth.

• You’ll join as a full-time employee (permanent contract), managing and developing a network of freelance Field Sales Consultants.
• You’ll make a tangible impact on growth in one of the UK’s highest-potential sales regions.
• You’ll work with passionate, entrepreneurial salespeople dedicated to helping local businesses thrive.
• You’ll enjoy autonomy, flexibility, and the opportunity to build a high-performing field team from the ground up.
• You’ll be part of a supportive, collaborative environment with access to professional development programs and career progression opportunities.

This role covers the South West England region, including: HR, BS, GL, BA, BH, DT, EX, PL, SN, SP, TA, TQ, TR, PO, SO — encompassing Bristol, Bath, Exeter, Plymouth, Bournemouth, Portsmouth, Southampton, Truro, and surrounding areas.

In your first 90 days, you will:

• Recruit and ramp up a team of high-performing Field Sales Associates.
• Establish clear performance routines, communication rhythms, and development plans.
• Drive regional growth across merchant acquisition, activation, and multi-product sales.

Job Application Tip: We recognise that candidates feel they need to meet % of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.