At a Glance
- Tasks: Lead marketing strategies to grow our consumer financial product across six European markets.
- Company: Join SumUp, a dynamic fintech empowering small businesses globally.
- Benefits: Enjoy generous leave, private health insurance, and a stake in our success.
- Other info: Work in a diverse, inclusive team with excellent career growth opportunities.
- Why this job: Be at the forefront of building a direct acquisition engine in a fast-paced environment.
- Qualifications: Experience in B2C marketing, especially in fintech or direct-to-consumer sectors.
The predicted salary is between 51750 - 63250 £ per year.
About the team
SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world’s largest consumer financial ecosystems. Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey. This role sits at the heart of that growth.
As our new Senior Marketing Manager, you'll own the owned and earned channels that win customers directly, from the website and PR to partnerships, social, and brand across all six markets. It's a rare chance to build a direct acquisition engine from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.
What you'll do
- Own and optimise our direct-to-consumer channels — website, PR and comms, partnerships, social, events, and brand and out-of-home, across six markets through and beyond the brand campaign window.
- Build the website into a high-converting acquisition surface, owning messaging, offers, content, localisation, and advertising across all markets.
- Lead PR, comms, and partnerships that build the consumer brand.
- Stand up the retail and merchant-sales-channel motion for the consumer product.
- Hold and improve the direct cost-per-customer target, and report on direct-acquisition performance to feed channel-mix decisions.
- Work closely with the central brand team, external creative and PR agencies, and peer marketing managers to keep channel boundaries clean and handoffs tight.
You'll be great for this role if…
- Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, a neobank, retail, or a direct-to-consumer business.
- Hands-on across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events.
- Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set.
- Experience planning and executing multi-market campaigns with localisation across multiple languages.
- Ability to operate independently, influence across matrixed teams and agencies, and build from scratch in an early-stage environment.
Why you should join SumUp
- Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup.
- Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
- Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success.
- Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
- A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
- Health matters: private health insurance, including optical and dental.
- Life made easier: salary-sacrifice commuter benefits via Gogeta.
- Financial security: retirement scheme (SumUp matches 7% when you contribute 5%).
- Peace of mind: life insurance from MetLife for 2× your salary.
- Break4me: 1-month sabbatical after 3 years of service.
- Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.
About SumUp
Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited.
Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Senior Marketing Manager (Direct to Consumer) in London employer: SumUp
At SumUp, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture in the heart of London. As a Senior iOS Engineer, you'll enjoy generous leave, comprehensive health insurance, and the chance to grow your skills while making a meaningful impact in the fintech space. Join us to be part of a diverse team dedicated to enhancing consumer banking experiences and shaping the future of financial technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Direct to Consumer) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SumUp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SumUp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SumUp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SumUp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Direct to Consumer) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SumUp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SumUp:Show us that you’ve done your homework! In your application, briefly mention what you admire about SumUp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SumUp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SumUp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SumUp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
